Excellence in reproductive health
Marketing Manager – IVF Genetic Testing
Location
Florida
Posted
1 day ago
Salary
0
Seniority
Senior
Job Description
Marketing Manager – IVF Genetic Testing
Vitrolife Group
• Develop and execute regional marketing strategy for genetic testing and genomic services • Define segmentation and positioning across IVF clinics, embryology labs, and genetic counseling networks • Build annual marketing plans and track performance to drive demand and revenue growth • Develop scientifically accurate and differentiated messaging aligned with clinical evidence and regulatory requirements • Create marketing materials including white papers, case studies, presentations, digital campaigns, and educational content • Translate complex genetic data into clear and meaningful customer value • Partner with sales to deliver training, tools, and competitive positioning • Develop resources such as ROI tools, workflow guides, and objection handling materials • Lead go to market strategy and execution for new assays, platform updates, and enhancements • Conduct voice of customer research with physicians, embryologists, lab leaders, and genetic counselors • Analyze usage data and reporting trends to refine strategy and messaging
Job Requirements
- Bachelor’s degree in Marketing, Life Sciences, or related technical field, or equivalent experience in an IVF environment
- Experience managing technical product lines and supporting product launches
- Strong understanding of IVF workflows and genetic testing applications
- Excellent communication, presentation, and strategic planning skills
- Experience working with embryology or genetic testing key opinion leaders (preferred)
- Familiarity with CRM systems such as Salesforce and marketing analytics tools (preferred)
- Ability to translate scientific concepts into clear and compelling messaging.
Benefits
- Paid Time Off and 10 Paid Holidays
- 401(k) with Employer Match
- Medical, Dental, Vision IVF Coverage to support family building needs
- GAP Insurance
- Basic Life and AD&D Coverage
- Short- and Long-Term Disability
- Optional AFLAC Supplemental Policies
- Employee Assistance Program (EAP)
- Flexible Spending & Health Savings Account
Related Guides
Related Categories
Related Job Pages
More Marketing Jobs
• Collaborate with East Region business development and operations teams in support of pursuit efforts. • Partner in the preparation of formal and informal client solicitations across the full pursuit lifecycle. • Interface with business line growth teams and operations to support the process of winning work. • Lead and support responses to client solicitations while applying standard pursuit processes to ensure efficiency. • Coordinate and deliver high-quality print, electronic, and oral proposal submissions. • Contribute to proposal strategy through market research and competitive intelligence. • Develop annotated outlines and provide recommendations on section structure, messaging, and positioning. • Facilitate or support color reviews and quality reviews, incorporating lessons learned and managing revisions based on review team direction.
• Collaborate with East Region business development and operations teams in support of pursuit efforts. • Prepare formal and informal client solicitations across the full pursuit lifecycle. • Interface with business line growth teams and operations to support the process of winning work. • Lead and support responses to client solicitations while applying standard pursuit processes. • Deliver high-quality print, electronic, and oral proposal submissions. • Contribute to proposal strategy through market research, competitive intelligence, and the use of data systems and tools. • Coordinate proposal content and logistics, including schedules, templates, compliance requirements. • Develop annotated outlines and provide recommendations to technical teams.
• Collaborate with East Region business development and operations teams in support of pursuit efforts. • Partner in the preparation of formal and informal client solicitations across the full pursuit lifecycle. • Interface with business line growth teams and operations to support the process of winning work. • Lead and support responses to client solicitations while applying standard pursuit processes. • Coordinate and deliver high-quality print, electronic, and oral proposal submissions. • Contribute to proposal strategy through market research, competitive intelligence, and the use of data systems and tools. • Lead small to medium proposals and support or lead large proposals and presentations. • Support capture managers in development of the win strategies. • Coordinate proposal content and logistics (schedules, templates, compliance requirements, etc.). • Develop annotated outlines and provide recommendations to technical teams on section structure, messaging, and positioning. • Facilitate or support color reviews (Pink and Red Team) and quality reviews.
• Collaborate with East Region business development and operations teams in support of pursuit efforts • Prepare formal and informal client solicitations across the full pursuit lifecycle • Interface with business line growth teams and operations to support the process of winning work • Lead and support responses to client solicitations while applying standard pursuit processes • Coordinate and deliver high-quality print, electronic, and oral proposal submissions • Contribute to proposal strategy through market research, competitive intelligence, and data systems/info
