Excellence in reproductive health
Senior Marketing Manager – IVF Technologies
Location
Florida
Posted
1 day ago
Salary
0
Seniority
Senior
Job Description
Senior Marketing Manager – IVF Technologies
Vitrolife Group
• Develop and execute marketing strategies for capital equipment platforms, including incubators, electronic witnessing systems, and automation solutions. • Conduct market analysis to assess segment size, growth trends, adoption curves, and competitive landscape. • Partner with product management to translate technical capabilities into differentiated value propositions for key stakeholders. • Build annual marketing plans, budgets, and forecasts aligned to revenue and market share objectives. • Create marketing content including brochures, technical guides, white papers, case studies, and digital assets. • Manage digital marketing initiatives including website content, SEO and SEM, and lead generation campaigns. • Collaborate with the sales team to deliver training, tools, and competitive frameworks that strengthen go to market execution. • Develop launch kits and commercial playbooks for new products and upgrades. • Support industry events such as ASRM, trade shows, workshops, and symposia, including booth strategy and key opinion leader engagement. • Conduct interviews, surveys, and advisory boards with embryologists, physicians, lab leaders, and biomedical engineers. • Lead product launch strategy and execution across multiple channels. • Monitor product performance, market share, pipeline growth, and competitive dynamics.
Job Requirements
- Bachelor’s degree in Marketing, Life Sciences, or a related technical field, or equivalent experience in an IVF environment.
- 5 to 8 years of commercial experience in medical device capital equipment, life sciences instrumentation, or laboratory systems.
- Strong communication, collaboration, and leadership skills.
- Experience working with embryology key opinion leaders or clinical education teams (preferred).
- Familiarity with CRM systems such as Salesforce, marketing automation tools, and analytics platforms (preferred).
- Ability to translate scientific or technical concepts into compelling commercial messaging (preferred).
Benefits
- Paid Time Off and 10 Paid Holidays
- 401(k) with Employer Match
- Medical, Dental, Vision
- IVF Coverage to support family building needs
- GAP Insurance
- Basic Life and AD&D Coverage
- Short- and Long-Term Disability
- Optional AFLAC Supplemental Policies
- Employee Assistance Program (EAP)
- Flexible Spending & Health Savings Account
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