• Manage and optimize Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook, Instagram) campaigns end-to-end. • Administer Meta Ads Manager with full knowledge of Special Ad Category requirements (housing, credit, employment), ensuring proper configuration, targeting, and compliance documentation. • Monitor daily KPIs (CTR, CPC, ROAS, CPL); adjust bids, audiences, and creatives to hit goals. • Leverage AI-powered platform features and tools to improve efficiency and creative testing. • Execute email campaigns, including segmentation, A/B testing, deployment, and reporting. • Oversee direct mail programs: vendor coordination, targeting, production timelines, and ROI tracking. • Manage affiliate partner relationships, sponsorships, creative assets, and performance reporting. • Coordinate marketing support for trade shows, webinars, and promotional events; develop pre- and post-event campaign plans. • Build/maintain performance dashboards and reports across all channels for Marketing leadership. • Manage campaign budgets, flag pacing issues, and collaborate with other teams to ensure needs are met.

• Build, launch, and optimize paid advertising campaigns across: Meta Ads (Facebook & Instagram), Google Ads (Search, Shopping, and Performance Max). • Configure campaign structures, audience targeting, creative testing, and campaign settings. • Perform quality assurance (QA) before campaign launches to ensure accuracy and consistency. • Support new client account setups and campaign migrations. • Monitor campaign performance and budget pacing on a daily basis. • Identify underperforming campaigns and recommend optimization opportunities. • Execute audience refreshes, bid adjustments, and creative rotations based on performance data. • Ensure campaigns meet performance goals while maintaining efficient budget allocation. • Prepare weekly and bi-weekly performance reports for multiple client accounts. • Analyze key performance metrics and provide actionable insights. • Present data in a clear, organized, and client-friendly format. • Manage multiple advertising accounts simultaneously while maintaining high levels of organization. • Collaborate closely with senior media buyers and internal teams to execute paid media strategies efficiently.

• Own strategy, setup, optimization, and reporting for Siege clients • Build the playbook, pricing scaffolds, and reporting cadence from zero • Retarget engaged leads and run Meta/LinkedIn campaigns that feed our own sales pipeline • Join prospect calls to scope and sell paid social engagements alongside the growth team • Hire your first associate when Reddit ads revenue justifies it, then train and manage them

• Lead the strategy, execution, optimization, and performance analysis of multi-channel paid media campaigns across various digital advertising platforms • Drive measurable business outcomes through data-driven decision-making, competitive analysis, budget management, and continuous campaign optimization • Serve as a trusted advisor to clients, presenting performance insights and strategic recommendations to key stakeholders • Provide leadership and mentorship to the Paid Media team by serving as a role model, subject matter expert, and people leader • Help drive the department’s growth and evolution through training, coaching, process improvement, and cross-functional collaboration • Analyze campaign performance data and deliver actionable insights, strategic recommendations, and performance improvement plans to clients and internal stakeholders • Identify optimization opportunities through ongoing analysis and implement data-driven strategies to maximize campaign effectiveness and ROI • Mentor and develop junior team members through ongoing guidance, training, and support to foster professional growth and skill development • Collaborate with cross-functional teams to support new client onboarding, campaign launches, and ongoing success