• Build, launch, and optimize paid advertising campaigns across: Meta Ads (Facebook & Instagram), Google Ads (Search, Shopping, and Performance Max). • Configure campaign structures, audience targeting, creative testing, and campaign settings. • Perform quality assurance (QA) before campaign launches to ensure accuracy and consistency. • Support new client account setups and campaign migrations. • Monitor campaign performance and budget pacing on a daily basis. • Identify underperforming campaigns and recommend optimization opportunities. • Execute audience refreshes, bid adjustments, and creative rotations based on performance data. • Ensure campaigns meet performance goals while maintaining efficient budget allocation. • Prepare weekly and bi-weekly performance reports for multiple client accounts. • Analyze key performance metrics and provide actionable insights. • Present data in a clear, organized, and client-friendly format. • Manage multiple advertising accounts simultaneously while maintaining high levels of organization. • Collaborate closely with senior media buyers and internal teams to execute paid media strategies efficiently.

• Own strategy, setup, optimization, and reporting for Siege clients • Build the playbook, pricing scaffolds, and reporting cadence from zero • Retarget engaged leads and run Meta/LinkedIn campaigns that feed our own sales pipeline • Join prospect calls to scope and sell paid social engagements alongside the growth team • Hire your first associate when Reddit ads revenue justifies it, then train and manage them

• Lead the strategy, execution, optimization, and performance analysis of multi-channel paid media campaigns across various digital advertising platforms • Drive measurable business outcomes through data-driven decision-making, competitive analysis, budget management, and continuous campaign optimization • Serve as a trusted advisor to clients, presenting performance insights and strategic recommendations to key stakeholders • Provide leadership and mentorship to the Paid Media team by serving as a role model, subject matter expert, and people leader • Help drive the department’s growth and evolution through training, coaching, process improvement, and cross-functional collaboration • Analyze campaign performance data and deliver actionable insights, strategic recommendations, and performance improvement plans to clients and internal stakeholders • Identify optimization opportunities through ongoing analysis and implement data-driven strategies to maximize campaign effectiveness and ROI • Mentor and develop junior team members through ongoing guidance, training, and support to foster professional growth and skill development • Collaborate with cross-functional teams to support new client onboarding, campaign launches, and ongoing success

• Own affiliate and partnerships channel reporting including daily, weekly, and monthly performance dashboards tracking clicks, conversions, CPA, revenue, and ROI; analyze data to identify trends, anomalies, and optimization opportunities. • Serve as the primary point of contact for all affiliate and strategic partners (publishers, networks, sub-networks, technology platforms); conduct regular business reviews to assess performance, align on goals, and identify growth opportunities. • Recruit, onboard, and activate new affiliates aligned with business growth objectives; negotiate commission structures, promotional placements, and performance incentives to maximize partner value and ROI. • Conduct incrementality testing and attribution analysis to accurately measure affiliate channel contribution and avoid cannibalization; monitor for fraudulent activity and maintain traffic quality. • Partner with SEM, Paid Social, Display, and other paid media channel owners to evaluate and optimize the overall paid media mix; contribute to integrated budget allocation discussions leveraging efficiency metrics. • Plan and execute affiliate/partnership promotional campaigns including seasonal pushes, product launches, and co-marketing initiatives; develop creative briefs and manage affiliate assets that drive conversion. • Develop annual affiliate/partnerships channel roadmap with partner growth targets and program enhancements; present channel performance and strategic recommendations to senior leadership on a regular cadence. • Manage affiliate platform operations including link management, tracking pixel implementation, commission configuration, and evaluation of affiliate management platforms (e.g., TUNE/HasOffers, Cake, Everflow). • Develop and maintain forecasting models to project channel performance and support budget planning; develop SOPs for affiliate program management to enable scalability. • Maintain and enforce brand safety standards; ensure all affiliate placements comply with brand guidelines, FTC disclosure requirements, and regulatory requirements.