• Build and own the multi-channel demand engine: SEO/SEM, Paid Social, Email, and emerging channels. Set targets and own the resourcing plan and outcomes behind them • Develop creative campaigns and messaging that compels nonprofits and grant-funded organizations to engage and convert • Lead our AEO/GEO approach so Instrumentl shows up across traditional and AI-powered discovery • Own the conversion funnel from first touch through free-trial activation and Sales handoff • Partner with Product and RevOps to optimize landing pages, onboarding flows, and lead routing • Work with PMM, Brand, and Events to build integrated campaigns Align with Sales on lead quality and pipeline; partner with RevOps and Finance on attribution, budgeting, and ROI • Stand up the needed dashboards and reporting infrastructure to support data driven decision making • Build a rigorous test-and-learn model: structured experiments, fast iteration, clear learnings • Use AI tools to accelerate execution and build workflows that compound over time

• Position digital MI, nuclear medicine, PET/CT solutions to win with customers and prove GE HealthCare improves lives in the moments that matter. • Develop annual marketing strategy and execute marketing plans in partnership with marketing colleagues and product managers. • Drive leads using customer-focused content and channel plans that leverage SEM, email, social, inside sales, events and more. • Understand customers’ staff, patient and clinical needs to identify outcomes GE HealthCare can deliver and then create related marketing campaigns. • Contribute to globally developed, research-based materials that strengthen value propositions for Interventional solutions. • Update and customize globally developed marketing materials for the USCAN customer audience, including content development relevant to decision makers that may be exclusive to the USCAN region. • Ensure New Product Introduction (NPI) deliverables are compliant with global standards and USCAN region needs. • Train the imaging sales team on the appropriate use of sales collaterals, what to emphasize and how to effectively position GE HealthCare MI offerings vs. the competitive products • Collaboratively develop, design and execute highly impactful global and regional trade show experiences • Build relationships with marketing colleagues, bringing them up to speed on portfolio insights, positioning and opportunities to aid in marketing communications content development and channel execution

• Own the go-to-market strategy for key Visier solutions, driving growth across net-new acquisition, expansion, and retention • Develop and operationalize differentiated positioning and messaging that clearly articulates business value and gives Visier a competitive edge • Act as the voice of the buyer, distilling customer insights and market signals into actionable guidance for product, sales, and marketing • Lead product and feature launches with measurable impact on awareness, pipeline, and adoption • Enable the sales team with compelling narratives, tools, and training that improve conversion, influence deal outcomes, and shorten sales cycles • Partner with marketing to fuel high-performing campaigns, aligning messaging and targeting across channels • Measure impact and continuously optimize, using sales feedback, customer feedback, win/loss analysis, and usage trends to refine GTM strategy • Collaborate cross-functionally with Product, Sales, and Customer Success, ensuring strategy alignment and unified execution

• Translate company priorities into clear marketing plans, campaigns, and initiatives • Identify opportunities to improve client and prospect communications, and bring forward actionable recommendations • Operate as a hands-on individual contributor, executing across multiple marketing channels • Partner closely with Client Success to drive client engagement, adoption, and retention • Support communications tied to product launches, portal updates, and service enhancements • Partner with Business Development to support pipeline generation through content (e.g., case studies, ebooks), campaigns, and sales enablement materials • Own end-to-end marketing execution for industry conferences and field events • Develop pre- and post-event campaigns to maximize engagement and ROI • Manage logistics such as swag, materials, and vendor coordination • Maintain consistent brand voice, messaging, and positioning across all client-facing and internal materials • Translate complex product and service offerings into clear, compelling narratives for different audiences • Support internal communications and company-wide messaging as needed • Build and manage marketing workflows, calendars, and campaign tracking • Own marketing tools, automation, and CRM integrations • Leverage AI tools and analytics to scale output and inform decisions