• Translate campaign strategies into actionable execution plans, timelines, and deliverables. • Manage the development of integrated segment marketing campaign assets across the full marketing mix, including digital and web, email, social media, advertising, events, webinars, and sales enablement. • Coordinate campaign launches and ensure alignment across internal stakeholders. • Own campaign calendaring, scheduling, and project timelines across multiple concurrent initiatives. • Manage workflows through project management tools (Workfront). • Ensure all campaign deliverables are completed on time and aligned to scope. • Collaborate with Product Marketing, Channel Marketing, Creative, Digital, and Sales teams to ensure cohesive execution. • Track campaign execution progress and provide regular status updates. • Support reporting efforts by organizing campaign data (analysis performed by strategy leads).

• Own marketing operations end-to-end: You'll be the primary owner of our HubSpot instance — maintaining workflows, lead scoring, contact management, segmentation, and reporting • Drive conversion rate optimization across the funnel: You'll own CRO across our key marketing surfaces — website, landing pages, email, and paid — running structured A/B tests and using data to identify drop-off points and improve them • Bring product marketing rigor to our GTM motion: You'll support new product launches with messaging frameworks, positioning documents, sales enablement assets, and competitive intelligence • Build and run customer marketing programs: You'll own lifecycle communications for our existing customers — onboarding sequences, expansion campaigns, and retention programs • Serve as the team's operational backbone: You'll own the marketing calendar, project tracking, and cross-functional coordination that keeps the team moving • Use AI to accelerate your output: You'll leverage AI tools to move faster — automating repetitive tasks, improving workflow efficiency

Role Description We’re currently looking for a Channel Marketing Manager who will take a key role on our United States location-neutral team. This individual will report to the Head of Marketing and work in close partnership with the Partnerships team. They will be the engine behind channel marketing execution by building and running the programs that keep reseller partners and their frontline reps informed, engaged, and equipped to sell SwipeSimple. In this role, we value someone who is a strong storyteller and clear communicator, highly organized with an eye for detail, and comfortable owning the end-to-end execution of webinars, events, and growing a newsletter. What You’ll Do - Partner Account Co-Marketing - Serve as the dedicated marketing contact for assigned reseller partner accounts, building working relationships with their marketing and sales counterparts. - Collaborate with the Partnerships sales team to understand each account's goals and capacity, then propose and develop tailored co-marketing campaigns, promotions, and joint programs. - Own execution from brief through delivery — co-branded emails, promotional offers, custom collateral, and event-tied activations. - Support preparation of Quarterly Business Reviews for major partner accounts, contributing marketing performance data and forward-looking program recommendations. - Track and report on co-marketing program performance by account, identifying what is working and bringing new ideas to the table. - Events & Trade Shows - Plan and execute logistics for 4–6 regional and national trade shows per year, including NEAA, SEAA, MWAA, WSAA, and ETA TRANSACT and potentially partner conferences. - Lead involvement in ETA TRANSACT end-to-end as the company's largest annual industry event, including vendor management for booth build and materials, branded giveaways, partner outreach, and trade show activation. - Support planning and execution of the annual CardFlight Conference. - Manage relationships with booth vendors, print vendors, and swag suppliers; coordinate budget submissions and track spend against allocated budgets. - Write and publish LinkedIn content before, during, and after each show; source and post images from the floor. - Webinar Programs - Own the full content lifecycle of SwipeSimple webinars for reseller and frontline audiences, selecting topics in partnership with the Partnerships team, building the narrative arc, and developing the slide deck. - Write and sequence the pre-webinar email campaign to drive registrations. - Configure webinar logistics in Zoom, including panelist setup, Q&A, cloud recording, and automatic reminder emails to registrants. - Distribute post-webinar follow-up to attendees and registrants, including the recording, slide deck, and any resources referenced during the session. - Pull and deliver the registration list and Q&A report to the Partnerships team after each session. - Email Marketing - Own the Frontline Nurture email program, a monthly send to front-line sales reps at reseller partner accounts covering product news, upcoming webinars, and selling resources. - Manage and grow the frontline reseller email list in collaboration with the Partnerships team and through opt-in channels including the Partner Content Hub. - Maintain and improve the welcome drip sequence that onboards newly added frontline contacts before they enter the regular send cadence. - Support activation and engagement efforts via email and other communication needs. - Build and send campaigns in HubSpot (currently migrating from Pardot), applying appropriate audience segmentation and suppression logic. - Social Media & Brand Content - Manage SwipeSimple's social media presence across LinkedIn and other relevant platforms, maintaining a consistent publishing cadence. - Create product-focused content that keeps the partner and merchant audience informed about features, updates, and SwipeSimple news. - Develop thought leadership content that positions SwipeSimple and CardFlight as credible voices in the payments and small business technology space. - Partner with the People Team on content that humanizes the brand, team culture, employee spotlights, behind-the-scenes moments, and company milestones. - Video & Content Production - Publish new content to SwipeSimple Classroom, our Webflow-based video education hub, by creating articles, embedding YouTube videos, writing summaries, and applying appropriate tags and categories. - Upload new product and tutorial videos to the SwipeSimple Official YouTube channel, including titles, descriptions, and tagging. - Build webinar slide decks and supporting visual assets in Canva; maintain a working knowledge of our brand standards and templates. Qualifications - 3–10 years of experience in B2B marketing, channel marketing, or partner marketing, ideally in technology, fintech, or a similarly partner-driven industry. - Experience managing co-marketing relationships with external partners or accounts, comfortable proposing programs, building alignment, and seeing them through to execution. - Strong written communication skills across formats: email copy, presentation narrative, social posts, and event communications. - Hands-on experience with email marketing platforms such as HubSpot, Pardot, or Mailchimp, including list management, segmentation, drip sequences, and campaign builds. - Event and trade show experience, including logistics coordination, vendor management, and budget tracking across multiple events per year. - Working knowledge of LinkedIn as a B2B marketing channel, with demonstrated ability to develop and publish content for a partner or professional audience. - Comfortable building presentation decks and visual assets in Canva or similar tools; experience with Webflow or a comparable CMS is a plus. - Highly organized with strong project management instincts, able to manage several programs and deadlines simultaneously without losing detail. - Comfortable working cross-functionally and proactively, particularly alongside sales and partnerships teams where marketing plays a supporting but often driving role. - Familiarity with the payments, merchant services, or financial technology industry is strongly preferred. Benefits - US location-neutral work environment. - Home-office equipment stipend. - Flexible paid time off. - Employee Engagement (Lunch & Learns, team building events). - Learning & Development culture. - Comprehensive Health Benefits. - Competitive compensation including: - Annualized Base Salary Range: $90,000 – $130,000. - Annualized Company Performance Bonus: $8,000 – $12,000. - Company Stock Options: 10,000. - Remote flexibility and autonomy.

Role Description As the Marketing Manager, you will play a pivotal role in providing unparalleled strategic marketing support and insight to a portfolio of properties, serving both our operational leadership team and our valued clients. In this role, you will collaborate closely with operational leadership to establish and execute effective marketing efforts and leverage your expertise to develop and implement innovative marketing plans, while continuously analyzing performance data to ensure efficiency and success. Essential Duties & Responsibilities - Works closely with operational leadership on maintaining successful property marketing efforts that supports overall leasing efforts of assigned portfolio. - Responsible for leveraging centralized marketing team support, individual expertise, and preferred vendor partner services to develop and execute marketing plans and strategy for assigned portfolio. - Responsible for analyzing ongoing leasing and marketing performance, as well as preparing and providing performance data reporting to operational leadership and clients. - Responsible for recommending and overseeing the execution of long-term and short-term goals with timelines, benchmarks, and KPIs using data to drive decision making and recommendations. - Participates in regularly scheduled calls with operational leadership and clients to review marketing performance of assigned communities. - Provides leasing and marketing training and best practices to onsite teams. - Creates additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities. - Creates 30-60-90-day marketing action plans for properties not meeting occupancy goals. - Confidence in presenting recommendations, ideas and strategies to operations and ownership in a way that illustrates pros, cons, risk, and reward. - Travel Requirement: This position entails travel, estimated at 50% of work time annually. Travel may be required for property visits, conferences, training sessions, or other business-related activities. Qualifications - Bachelor's degree in marketing, communications, or a related field. - Proven experience in marketing support or a similar role. - Strong written and verbal communication skills. - Knowledge of consumer/user digital experience. - Familiarity with online digital marketing platforms. - Excellent organizational skills with the ability to multitask and prioritize effectively. - Creative mindset with a keen eye for detail. - Strong analytical and problem-solving abilities. - Ability to work independently as well as collaboratively in a team environment. Requirements - 3-5 years marketing experience that directly supports marketing manager responsibilities; paid digital media, marketing strategy, data-driven decision making. - Experience in Real Estate Property Management. - Experience with Property Management Software – Yardi, Onesite, Entrata. - Experience with industry-related CRMs – Rent Dynamics, Knock. Company Description