CardFlight

• Facilitate career growth in a team of engineers, including performance reviews, goal-setting, and regular 1:1’s. • Drive team to sustainably high output • Ensure the team has the right process in place for them to succeed • Build team cohesion and facilitate team building activities • Participate in leadership discussions to drive the department forward • Work across teams to solve problems and coordinate major initiatives • Provide input and feedback on department wide policies and processes • Partner with team members such as Product Managers, Tech Leads, and other department stakeholders, to ensure that team level goals are being met. • Participate in the recruitment process across the department • Get involved with company-wide meetings and outings • Become immersed in the payments industry

• Providing product thought leadership on how all transactional components of our product function. • Managing processor integration and certification processes end-to-end. • Serving as the primary point of contact with processors and card brands for compliance matters. • Reviewing card brand compliance bulletins and emerging payments standards. • Acting as CardFlight's internal expert on topics like emerging payment methods and standards. • Managing many concurrent workstreams across multiple active certifications and processor integrations simultaneously without losing attention to detail. • Reading and interpreting raw specification documents from card brands and processors. • Identifying compliance obligations from standards bodies and proactively surfacing requirements. • Advocating for payments capabilities such as emerging authentication standards, network tokenization, or new payment methods.

• Conducting merchant interviews and participating in reseller calls to understand pain points firsthand, while also synthesizing support tickets, feature requests, Pendo data, and usage metrics to build a complete picture of customer and partner needs. • Synthesizing discovery inputs into clear problem statements that align the team around what is being solved and why before solutioning begins. • Partnering with the broader product team to prioritize what gets built and when, with decisions weighted heavily toward features that drive revenue growth. • Maintaining and executing against a product roadmap that balances new features, platform improvements, and technical debt. • Clearly communicating the reasoning behind roadmap decisions to engineering, marketing, operations, and partner teams so everyone understands not just what is being built but why. • Owning launch readiness by coordinating across teams to ensure messaging, documentation, partner communications, and engineering work are all aligned and complete before a feature ships. • Using product analytics tools to analyze feature adoption and user behavior, and translating that data into a clear narrative that builds the case for what should be built, changed, or deprioritized. • Translating customer and business needs into clear specs, user stories, or PRDs that engineering can build from. • Embedded in the engineering team's daily rhythm, attending standups, refinements, and sprint planning, and reviewing completed work to ensure it meets the intended product outcome before release. • Partnering with marketing to review content, walk through feature use cases, and ensure messaging accurately reflects what the product is designed to do. • Working with operations to share product requirements, review documentation, and train the team on how new features work so they can effectively support merchants after launch. • Collaborating with the partnership team to gather and incorporate feedback from resellers and acquirers, and to coordinate release timing and communications so external partners are informed and prepared for every product change.

Role Description We’re currently looking for a Channel Marketing Manager who will take a key role on our United States location-neutral team. This individual will report to the Head of Marketing and work in close partnership with the Partnerships team. They will be the engine behind channel marketing execution by building and running the programs that keep reseller partners and their frontline reps informed, engaged, and equipped to sell SwipeSimple. In this role, we value someone who is a strong storyteller and clear communicator, highly organized with an eye for detail, and comfortable owning the end-to-end execution of webinars, events, and growing a newsletter. What You’ll Do - Partner Account Co-Marketing - Serve as the dedicated marketing contact for assigned reseller partner accounts, building working relationships with their marketing and sales counterparts. - Collaborate with the Partnerships sales team to understand each account's goals and capacity, then propose and develop tailored co-marketing campaigns, promotions, and joint programs. - Own execution from brief through delivery — co-branded emails, promotional offers, custom collateral, and event-tied activations. - Support preparation of Quarterly Business Reviews for major partner accounts, contributing marketing performance data and forward-looking program recommendations. - Track and report on co-marketing program performance by account, identifying what is working and bringing new ideas to the table. - Events & Trade Shows - Plan and execute logistics for 4–6 regional and national trade shows per year, including NEAA, SEAA, MWAA, WSAA, and ETA TRANSACT and potentially partner conferences. - Lead involvement in ETA TRANSACT end-to-end as the company's largest annual industry event, including vendor management for booth build and materials, branded giveaways, partner outreach, and trade show activation. - Support planning and execution of the annual CardFlight Conference. - Manage relationships with booth vendors, print vendors, and swag suppliers; coordinate budget submissions and track spend against allocated budgets. - Write and publish LinkedIn content before, during, and after each show; source and post images from the floor. - Webinar Programs - Own the full content lifecycle of SwipeSimple webinars for reseller and frontline audiences, selecting topics in partnership with the Partnerships team, building the narrative arc, and developing the slide deck. - Write and sequence the pre-webinar email campaign to drive registrations. - Configure webinar logistics in Zoom, including panelist setup, Q&A, cloud recording, and automatic reminder emails to registrants. - Distribute post-webinar follow-up to attendees and registrants, including the recording, slide deck, and any resources referenced during the session. - Pull and deliver the registration list and Q&A report to the Partnerships team after each session. - Email Marketing - Own the Frontline Nurture email program, a monthly send to front-line sales reps at reseller partner accounts covering product news, upcoming webinars, and selling resources. - Manage and grow the frontline reseller email list in collaboration with the Partnerships team and through opt-in channels including the Partner Content Hub. - Maintain and improve the welcome drip sequence that onboards newly added frontline contacts before they enter the regular send cadence. - Support activation and engagement efforts via email and other communication needs. - Build and send campaigns in HubSpot (currently migrating from Pardot), applying appropriate audience segmentation and suppression logic. - Social Media & Brand Content - Manage SwipeSimple's social media presence across LinkedIn and other relevant platforms, maintaining a consistent publishing cadence. - Create product-focused content that keeps the partner and merchant audience informed about features, updates, and SwipeSimple news. - Develop thought leadership content that positions SwipeSimple and CardFlight as credible voices in the payments and small business technology space. - Partner with the People Team on content that humanizes the brand, team culture, employee spotlights, behind-the-scenes moments, and company milestones. - Video & Content Production - Publish new content to SwipeSimple Classroom, our Webflow-based video education hub, by creating articles, embedding YouTube videos, writing summaries, and applying appropriate tags and categories. - Upload new product and tutorial videos to the SwipeSimple Official YouTube channel, including titles, descriptions, and tagging. - Build webinar slide decks and supporting visual assets in Canva; maintain a working knowledge of our brand standards and templates. Qualifications - 3–10 years of experience in B2B marketing, channel marketing, or partner marketing, ideally in technology, fintech, or a similarly partner-driven industry. - Experience managing co-marketing relationships with external partners or accounts, comfortable proposing programs, building alignment, and seeing them through to execution. - Strong written communication skills across formats: email copy, presentation narrative, social posts, and event communications. - Hands-on experience with email marketing platforms such as HubSpot, Pardot, or Mailchimp, including list management, segmentation, drip sequences, and campaign builds. - Event and trade show experience, including logistics coordination, vendor management, and budget tracking across multiple events per year. - Working knowledge of LinkedIn as a B2B marketing channel, with demonstrated ability to develop and publish content for a partner or professional audience. - Comfortable building presentation decks and visual assets in Canva or similar tools; experience with Webflow or a comparable CMS is a plus. - Highly organized with strong project management instincts, able to manage several programs and deadlines simultaneously without losing detail. - Comfortable working cross-functionally and proactively, particularly alongside sales and partnerships teams where marketing plays a supporting but often driving role. - Familiarity with the payments, merchant services, or financial technology industry is strongly preferred. Benefits - US location-neutral work environment. - Home-office equipment stipend. - Flexible paid time off. - Employee Engagement (Lunch & Learns, team building events). - Learning & Development culture. - Comprehensive Health Benefits. - Competitive compensation including: - Annualized Base Salary Range: $90,000 – $130,000. - Annualized Company Performance Bonus: $8,000 – $12,000. - Company Stock Options: 10,000. - Remote flexibility and autonomy.

• Own and grow the core ISO and merchant acquirer channel, which is CardFlight’s primary distribution engine. • Develop and execute a strategy to reignite growth in a mature channel through fresh approaches to partner recruitment, enablement, and incentive structures. • Deepen relationships with existing acquirer and ISO partners while identifying and onboarding high-potential new partners. • Serve as a senior commercial point of contact for CardFlight’s most strategic channel relationships. • Scale SwipeSimple Connect, our early-stage direct-to-merchant sales channel, from its currently early-stage revenue base into a meaningful and growing contributor to total company revenue. • Build and refine the sales motion, tooling, and team structure required to efficiently acquire merchants directly at scale. • Identify and pursue referral partnerships and other top-of-funnel channels that accelerate direct merchant acquisition. • Lead CardFlight’s marketing function, including demand generation, performance marketing, referral partnerships, product marketing, and brand. • Build and optimize top-of-funnel programs that drive both channel partner recruitment and direct merchant sign-ups. • Ensure tight alignment between marketing and sales, with clear ownership of funnel stages and handoff processes. • Drive cross-sell and upsell of value-added services to CardFlight’s existing merchant base through the SwipeSimple App Marketplace. • Develop a systematic approach to merchant lifecycle revenue expansion, increasing average revenue per merchant over time. • Partner with product to shape the marketplace roadmap based on commercial opportunity and merchant demand. • Evaluate and pursue new market opportunities, including potential expansion into vertical software for services businesses, new distribution channels, and embedded payment partnerships. • Build the go-to-market framework and commercial infrastructure required to enter and scale any new markets CardFlight chooses to pursue. • Serve as a key partner to the CEO and executive team in long-term strategic planning and resource allocation decisions. • Own the revenue P&L, with accountability for hitting annual and quarterly revenue targets. • Build and lead a best-in-class RevOps function, including pipeline management, forecasting, CRM hygiene, and cross-functional reporting. • Drive pricing strategy and optimization across product lines and channels. • Ensure seamless coordination and handoffs across marketing, sales, and customer success, with clear metrics and accountability at each stage of the revenue funnel. • Lead, develop, and grow a team of approximately 15 across channel sales, direct sales, and marketing.

Role Description Your job is to systematize, accelerate, and scale our Referral Partnership network. This is a builder's role. - You won't just close deals — you'll build the connective tissue that multiplies our reach, revenue, and relevance. - You'll work closely with Product, Marketing, Sales, and Legal to structure partnerships that are mutually beneficial, commercially sound, and built to last. - Success here is measured in business results, not activity metrics. - If you have a strong network in SMB payments, fintech, or channel sales for verticals like field services and personal services — and you've built a referral partnership business from the ground up — we want to hear from you. What You Will Own: - Identify and qualify new partnership opportunities aligned with strategic growth goals. - Lead end-to-end deal negotiations including commercial terms, SLAs, and joint GTM plans. - Build and maintain a robust pipeline of prospective partners across verticals. - Develop partner onboarding frameworks and enablement resources. - Define KPIs for partnership success and report on performance to executive stakeholders. - Manage relationships with existing partners to deepen engagement and expand value. - Collaborate with Marketing on co-branded campaigns and joint events. - Work with Legal to draft and execute partnership agreements and NDAs. - Represent the company at industry conferences and partner summits. - Map competitive partner landscape and surface strategic insights to leadership. Qualifications - 5+ years of experience in partnerships, business development, or strategic alliances in emerging or mid-tier payments companies or fintech. - Strong relationship network in SMB payments / fintech ecosystem or in channel development for a target vertical like field services. - Proven track record of closing complex, multi-stakeholder partnership deals. - Strong commercial acumen — comfortable structuring revenue-share, referral, and co-sell models. - Proven track record of not just developing partnerships but generating leads and revenue from these sources as well. - Excellent written and verbal communication skills; confident executive presence. - Experience using CRM tools (Salesforce, HubSpot) to manage pipeline and reporting. Requirements - Direct experience working with ISOs, MSPs, or financial institution distribution channels. - Familiarity with how SwipeSimple or similar solutions are sold through partner networks. - Experience managing partnerships across multiple verticals simultaneously. Benefits - US location-neutral work environment. - Home-office equipment stipend. - Flexible paid time off. - Employee Engagement (Lunch & Learns, team building events). - Learning & Development culture. - Comprehensive Health Benefits. - Competitive compensation including: - Annual Base Salary Range: $100,000 - $150,000k. - Annual Incentive / Performance Bonus: $50,000 - $100,000. - Annual Company Performance Based Bonus: $5,000 - $10,000. - Company Stock Options - 8,000 - 10,000. - Remote flexibility and autonomy. How to Apply Send us your resume and a brief note via cover letter on the most impactful partnership you've built — what you started with, what you built, and the business result. We'll aim to respond within 5 business days. Our process: intro call with our Talent team → conversation with the hiring manager → case study / working session → meet the CEO and Board Member → references → offer.

• Own paid acquisition from spend to revenue outcome. That means hitting payback period targets, improving unit economics over time, and making disciplined channel decisions based on what the data actually says • Daily optimization: bid strategies, audience refinement, creative testing, landing page variants • Weekly decision-making: scale, iterate, or kill based on actual MAC and conversion data • You manage the budget like it's your money because we track every dollar to closed revenue • Build and manage affiliate/referral programs that generate qualified merchant leads • Recruit partners, negotiate terms, create offers that convert • Own tracking infrastructure so we know exactly what drives what • Launch rapid experiments with clear hypotheses and kill criteria • Build and run agentic AI workflows that compress testing cycles — automated variant generation, performance reads, and iteration loops with minimal manual intervention

• own paid acquisition from spend to revenue outcome. That means hitting payback period targets, improving unit economics over time, and making disciplined channel decisions based on what the data actually says • Daily optimization: bid strategies, audience refinement, creative testing, landing page variants • Weekly decision-making: scale, iterate, or kill based on actual CAC and conversion data • manage the budget like it's your money because we track every dollar to closed revenue • Build and manage affiliate/referral programs that generate qualified merchant leads • Recruit partners, negotiate terms, create offers that convert • Own tracking infrastructure so we know exactly what drives what • Find channels our competitors haven't discovered or exhausted yet • Test unconventional tactics: Reddit communities, vertical-specific forums, niche directories • Build and run agentic AI workflows that compress testing cycles — automated variant generation, performance reads, and iteration loops with minimal manual intervention

We are hiring a Performance Marketing Lead to own acquisition execution and measurement end to end. This role is responsible for generating profitable attention, traffic, and qualified leads through a mix of paid channels, performance partnerships (affiliates and referrals), and scalable distribution. You will run day-to-day campaign operations, leverage AI throughout your process, build repeatable growth experiments, and maintain rigorous attribution from click to CRM to revenue outcomes. This is a builder role, not just of channels and programs, but of how modern acquisition gets done. You'll bring tools, workflows, and a point of view we don't have today and raise the ceiling for what a lean team can produce. You must have proven you can take a channel or acquisition program from scratch and scale it. Success is measured in business results, not activity metrics. You will build and own: - A diversified acquisition engine that produces qualified leads consistently - Reliable attribution and reporting that ties spend to opportunity and revenue outcomes - An experimentation cadence that scales winners and kills underperformers quickly — with the discipline to do both fast - A performance partnership channel (affiliates, referrals) that becomes a meaningful source of pipeline - An AI-powered operating model that raises the team's ceiling. Your choice of tools, and you’ll build the workflows that generate results and show us what's possible What You'll Own: Paid Acquisition (60%) - You own paid acquisition from spend to revenue outcome. That means hitting payback period targets, improving unit economics over time, and making disciplined channel decisions based on what the data actually says - Daily optimization: bid strategies, audience refinement, creative testing, landing page variants - Weekly decision-making: scale, iterate, or kill based on actual CAC and conversion data - You manage the budget like it's your money because we track every dollar to closed revenue Performance Partnerships (20%) - Build and manage affiliate/referral programs that generate qualified merchant leads - Recruit partners, negotiate terms, create offers that convert - Own tracking infrastructure so we know exactly what drives what - Merchant comparison sites, industry aggregators, referral networks—if it performs, you scale it Growth Experiments (20%) - Find channels our competitors haven't discovered or exhausted yet - Test unconventional tactics: Reddit communities, vertical-specific forums, niche directories - Launch rapid experiments with clear hypotheses and kill criteria - Build and run agentic AI workflows that compress testing cycles — automated variant generation, performance reads, and iteration loops with minimal manual intervention What Success Looks Like: You achieve CAC/payback periods at target and keep it there or, better. You do that by staying close to the data, killing what isn't working without sentiment, and doubling down on what is. The budget here isn't fixed but grows as the unit economics justify. You run a constant testing loop. There's always an experiment running, always a hypothesis being validated or killed. You're not waiting for permission to try something new, and you're not holding on to campaigns out of inertia. You feed sales leads that are actually worth their time. You stay close to close rates and disqualification reasons, and you let that feedback reshape targeting, qualification filters, and channel mix. If sales are burning hours on bad leads, that's your problem to fix. Over time, you build a diversified acquisition engine, not one channel with everything riding on it. Paid search anchors it early, but affiliates, partnerships, and unconventional channels earn their place by performing, not by existing. The scoreboard is simple: merchants acquired, CAC by channel, lead-to-approval rate, and payback period. If those move in the right direction, you get more to work with. If they don't, we find out why and fix it fast. Who You Are: You will be measured on outcomes that matter: CAC by channel, monthly merchants acquired, lead-to-customer conversion rate, LTV:CAC ratio, and payback period. Not impressions. Not engagement. Not clicks. Revenue. Must Haves: - 3-5+ years running profitable paid acquisition in B2B SaaS, fintech, payments, or similarly competitive markets, experience with application or underwriting a plus - You've personally managed tens of thousands in monthly ad spend and can show the CAC, conversion rates, and ROAS you achieved - Built something from zero to scale, not just optimized existing programs - Deep ad platform fluency: campaign structure, bidding strategies, Quality Score optimization, audience layering - Attribution competence in a cookieless environment, first-party data strategy, server-side tracking, CRM integration, modeled and multi-touch attribution - Affiliate/partnership experience, you've recruited partners, structured offers, and tracked performance - Comfortable with constraints, you've made small budgets work, not just managed large ones as this is about efficiency first - Agentic workflows, you've built or orchestrated multi-step AI pipelines that run tests, read outputs, and iterate. Not prompting a chatbot for headlines; actually compressing work that used to take days into hours - Velocity, your testing throughput is demonstrably faster because of how you use AI tools, and you can prove it with results. You also know where AI breaks down and you validate before you act Don't Apply If: - You need a big team or agency to execute - You talk primarily about "brand building" or "awareness" - You've only worked with massive budgets at large companies, or work at a Fortune 500 company. Ever. - You can't explain attribution - You describe yourself as a "growth hacker" - You're uncomfortable with high accountability to revenue metrics - Your "AI fluency" means you use ChatGPT to write subject lines Why You'll Love Being A Part Of Our CardFlight Team: - US location-neutral work environment - Home-office equipment stipend - Flexible paid time off - Employee Engagement (Lunch & Learns, team building events) - Learning & Development culture - Comprehensive health benefits - Competitive compensation and company ownership/stock options - And more!! As part of providing a great new‑hire experience and setting you up for success, all new hires are required to attend an in‑person onboarding session on their first day of employment. During this session, you’ll meet with a member of our People Team to help guide your onboarding, connect with a few local employees, and get an introduction to our culture and processes. The company covers all costs for this onboarding, including reasonable travel expenses, meals, and hotel accommodations. You will be asked to arrive the day before your official first day (typically a Sunday), and hotel expenses will be covered through the night of your onboarding day. You can choose one of the following onboarding locations (unless special accommodations are required, which can be discussed if applicable): - Atlanta, GA - Lincoln or Omaha, NE - Nashville, TN - New York City, NY Who we are: Whether they’re building great payment software or collaborating with a client, every CardFlight employee is committed to empowering small businesses to accept electronic payments with ease. Our team works primarily remote in over 25 US states with the ability to work in any US state and is passionate about delivering easy to use software to help small businesses accept payments from their customers. Joining our team means that you will be part of a fast-moving company, work collaboratively with others, and have a direct impact on making payments simpler for small businesses. Our signature product, SwipeSimple, is used by 125,000+ small businesses across the country. SwipeSimple is a software solution that enables small businesses to accept payments seamlessly via phone, tablet or computer. SwipeSimple is sold through a partner network comprising financial institutions, merchant service providers, and independent sales organizations. The solution is also sold directly by CardFlight through SwipeSimple Connect. To Apply: Send us two things: - Your resume (keep it to one page) - A cover letter that includes one paid growth program you built, including how it started, how you grew it, and what it produced. Be specific about the numbers.