Coalfire logo
Coalfire

Cyber solutions that move you forward, faster.

Principal, Revenue Operations – GTM Execution

Revenue OperationsRevenue OperationsFull TimeRemoteLeadTeam 1,001-5,000Since 2001H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

4 days ago

Salary

$104K - $179.6K / year

Seniority

Lead

Bachelor Degree10 yrs expEnglish

Job Description

Principal, Revenue Operations – GTM Execution

Coalfire

• Own the MQL to opportunity handoff process — ensuring leads are routed correctly, followed up on promptly, and that no lead goes unactioned. • Partner with marketing to define and maintain lead quality standards, MQL definitions, and conversion benchmarks; hold both sides accountable to agreed service levels. • Monitor pipeline generation against targets on a weekly basis; identify gaps and hold teams accountable to commitments. • Serve as the primary point of escalation when pipeline generation is at risk — proactively surfacing issues to Sales Leadership before they become forecast problems. • Partner with the Director, Forecasting & Revenue Analytics to ensure top-of-funnel metrics connect to pipeline and bookings forecasts. • Coordinate across marketing, offering management, and delivery to ensure the field has the tools and content needed to execute — including pricing, bid sheets, scoping tables, proposal templates, and value messaging. • Own the relationship with Coalfire’s outsourced SDR vendor — including performance management, target setting, activity alignment, and contract oversight. • Own and maintain Coalfire’s master GTM calendar — coordinating activity across marketing campaigns, events, offering launches, partner programs, SDR plays, AE activity, and training. • Travel as required by leadership — generally less than 20%

Job Requirements

  • 10+ years of experience in Revenue Operations, Sales Operations, or a senior GTM operational role in a B2B environment
  • Demonstrated experience owning pipeline health and marketing-to-sales alignment at a senior level
  • Experience managing an outsourced or in-house SDR / BDR program
  • Proven ability to drive cross-functional alignment and accountability without direct authority
  • Proficiency in Salesforce and familiarity with marketing automation platforms
  • Bachelor’s degree in Business, Marketing, or a related field

Benefits

  • paid parental leave
  • flexible time off
  • certification and training reimbursement
  • digital mental health and wellbeing support membership
  • comprehensive insurance options

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