• Own and manage the end-to-end functional design for order fulfillment processes across Salesforce Order Management (SOM) and related platforms. • Define order workflows, orchestration paths, and routing logic to downstream fulfillment systems. • Support the design of resilient solutions covering physical goods, digital fulfillment, and service provisioning. • Act as the primary functional bridge between Salesforce and downstream systems like ERPs, Warehouse Management Systems (WMS), and provisioning platforms. • Provide clear interface definitions, process flows, and data mappings to fulfillment teams, ensuring systems support required order states, exception handling, and SLAs. • Define and support data flows (order submission, status updates, completion events) collaborating with integration teams on API, event-driven, and batch approaches. • Convert epics and business requirements into detailed user stories with clear, testable acceptance criteria across Salesforce and downstream fulfillment systems. • Partner with Product Owners, Integration Teams, and Fulfillment SMEs to support sprint planning, backlog grooming, and functional clarifications using Jira and Confluence. • Act as the primary functional point of contact between Domain Owners, Solution Architects, Fulfillment Teams, and Delivery Leads across multiple time zones. • Provide Level 2 and Level 3 production support, troubleshooting order routing bottlenecks, fulfillment failures, and status synchronization issues. • Monitor order throughput, failure rates, and SLA adherence to continuously optimize workflow performance.

• Planning, execution and optimization of paid media campaigns (Google Ads, LinkedIn Ads and Meta Ads), with a focus on lead generation and performance. • Management and monitoring of campaign budgets, making bid, targeting, and creative adjustments for continuous improvement of results. • Monitoring key metrics (CPC, CPL, CPA, ROAS) and supporting campaign performance analysis. • Supporting the creation and execution of A/B tests for ads, audiences, and campaign variations. • Assisting in improving pages and materials (landing pages, creatives, etc.) with a focus on conversion. • Liaising with internal teams (such as the sales team) to align strategies and ensure lead quality.

• Analyze large, complex datasets to answer key business questions and identify actionable trends & insights • Build robust SQL queries, data pipelines, and ad hoc analyses to support cross-functional initiatives • Collaborate with stakeholders to scope projects, structure analyses, and translate findings into clear business recommendations • Develop predictive models and statistical analyses to forecast key outcomes, supporting decision-making • Build and maintain dashboards and data tools to democratize access to insights

• Analyze large, complex datasets to answer key business questions and identify actionable trends & insights • Build robust SQL queries, data pipelines, and ad hoc analyses to support cross-functional initiatives • Collaborate with stakeholders to scope projects, structure analyses, and translate findings into clear business recommendations • Develop predictive models and statistical analyses to forecast key outcomes, supporting decision-making • Apply advanced analytics techniques (e.g., regression, clustering, forecasting) to support workforce planning, marketing optimization, and service design • Build and maintain dashboards and data tools to democratize access to insights