Inteligência gerando eficiência
Traffic Management Analyst
Location
Brazil
Posted
2 days ago
Salary
0
Seniority
Senior
Job Description
Traffic Management Analyst
GoBots
• Planning, execution and optimization of paid media campaigns (Google Ads, LinkedIn Ads and Meta Ads), with a focus on lead generation and performance. • Management and monitoring of campaign budgets, making bid, targeting, and creative adjustments for continuous improvement of results. • Monitoring key metrics (CPC, CPL, CPA, ROAS) and supporting campaign performance analysis. • Supporting the creation and execution of A/B tests for ads, audiences, and campaign variations. • Assisting in improving pages and materials (landing pages, creatives, etc.) with a focus on conversion. • Liaising with internal teams (such as the sales team) to align strategies and ensure lead quality.
Job Requirements
- Knowledge of paid media (Google Ads and Meta Ads).
- Familiarity with performance metrics and campaign analysis.
- Understanding of the conversion funnel and lead generation.
- Basic knowledge of Google Analytics and/or Google Tag Manager.
- Experience with reporting and data analysis (Excel or similar).
- Availability to work during business hours.
- Previous experience with paid media campaigns.
- Creativity in content production.
- Experience with B2B campaigns or lead generation for complex sales (e.g., SaaS).
- Knowledge of A/B testing and conversion rate optimization (CRO).
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ClaritevClaritev is an Equal Opportunity Employer and complies with all applicable laws and regulations. Qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability or protected veteran status.
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The BAT Associate identifies defects, documents results and collaborates with cross-functional teams to ensure operational readiness and quality outcomes. - Execute test cases, scripts, and scenarios based on defined business requirements and regulatory expectations. - Validate system functionality and workflow impacts for initiatives related to NSA compliance, arbitration strategy, and Surprise Bill processes. - Test AI/ML-enabled tools, automation workflows, and data-driven applications to ensure accuracy and operational alignment. - Document test results, defects, and retesting outcomes with clarity and precision. - Collaborate with operational, technical, and analytics teams to clarify requirements and testing expectations. - Participate in test planning sessions and provide input on test coverage and risk areas. - Support defect resolution by reproducing issues, validating fixes, and escalating concerns as needed. - Assist in developing test documentation, including scripts, acceptance criteria, and workflow validations. - Ensure compliance with testing standards, governance, and quality expectations. - Maintain accurate records of testing activities and sign-offs for audit and compliance purposes. - Support operational readiness activities for system releases and enterprise-wide initiatives. - Ad hoc support to Team Leader as necessary. - Collaborate, coordinate, and communicate across disciplines and departments. - Ensure compliance with HIPAA regulations and requirements. - Demonstrate Company's Core Competencies and values held within. - Please note due to the exposure of PHI sensitive data -- this role is considered to be a High Risk Role. - Responsible for routine internal monitoring and auditing of compliance risks, prompt response to compliance issues as they are raised, investigation of potential compliance problems as identified in the course of self-evaluation and audits, correction of such problems promptly and thoroughly to reduce the potential for recurrence as required by applicable state and federal laws, regulations and MPI's Compliance Programs. - The position responsibilities outlined above are in no way to be construed as all encompassing. 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