• Serves as the primary point of contact for partners during the product adoption phase, providing guidance, training, and support throughout the implementation journey. • Develops and executes tailored adoption plans for partners based on their business goals, technical environment, and utilization targets, ensuring alignment with ConnectWise best practices. • Conducts product demonstrations, training sessions, and workshops to educate partners on features, functionality, and optimal configuration approaches. • Applies change management principles and methodologies to help partners overcome resistance, build internal adoption momentum, and embed new workflows into daily operations. • Monitors adoption metrics including feature usage, login frequency, configuration completeness, and engagement levels to identify at-risk partners and proactively intervene. • Creates and maintains adoption resources including playbooks, quick-start guides, video tutorials, and knowledge base articles to scale enablement efforts. • Collaborates cross-functionally with Sales, Implementation, Technical Support, and Partner Success teams to ensure seamless partner experience and successful handoffs. • Documents partner feedback, identifies product enhancement opportunities, and shares insights with Product Management to inform roadmap priorities. • Manages a portfolio of 30-50+ concurrent partner engagements, prioritizing activities based on adoption risk, business impact, and milestone timelines. • Achieves adoption success criteria within defined timeframes (typically 30-90 days), successfully transitioning partners to ongoing Customer Success management upon reaching utilization benchmarks.

• Attract, train, and develop a team of world-class talent Product Adoption Strategists • Collaborate with your team to develop vertical and account-level product strategies to deliver business results for Reddit advertisers • Empower and inspire your team to exceed established product adoption and revenue targets • Partner with Sales and Product Leaders to crystalize market opportunities, refine product target account lists, and identify roadmap opportunities for development • Work with Sales and Strategy & Operations leadership to track progress to goal and identify steps that can be taken to accelerate outcomes. • Build and manage senior-level relationships with external (key clients, agency partners) and internal (Product, PMM, Sales Leads) constituents

• Attract, train, and develop a team of world-class talent Product Adoption Strategists • Collaborate with your team to develop vertical and account-level product strategies to deliver business results for Reddit advertisers • Empower and inspire your team to exceed established product adoption and revenue targets • Partner with Sales and Product Leaders to crystalize market opportunities, refine product target account lists, and identify roadmap opportunities for development • Work with Sales and Strategy & Operations leadership to track progress to goal and identify steps that can be taken to accelerate outcomes. • Build and manage senior-level relationships with external (key clients, agency partners) and internal (Product, PMM, Sales Leads) constituents

• Lead multi-department change across the residential homebuilding lifecycle • Guide customers toward operating model reinvention • Serve as the escalation owner when stakes are high • Bring market intelligence and industry trends into every engagement • Influence product direction based on real-world implementation friction