• Lead the end-to-end content strategy for Begin's content ecosystem. • Conduct audience research, intent mapping, keyword modeling, topic clustering, and content gap analysis. • Create editorial roadmaps aligned with parent needs, business priorities, and emerging search opportunities. • Establish scalable content frameworks that support expertise, trust, and authority. • Develop and execute a holistic content discovery strategy spanning SEO, AEO, and AI-driven search experiences. • Identify how parents seek information across Google, ChatGPT, Perplexity, Gemini, and emerging discovery platforms. • Build content programs that increase visibility across both traditional search results and AI-generated answers. • Design content structures optimized for both human audiences and AI-powered retrieval systems. • Develop content formats that improve discoverability in answer engines and generative search experiences. • Partner with subject matter experts to transform educational expertise into highly discoverable content assets. • Experiment with AI-assisted content workflows that improve speed, quality, and scale. • Analyze search behavior, audience needs, and content performance to identify growth opportunities. • Translate consumer insights into content strategies that address high-intent parenting questions and decision-making moments. • Monitor competitive landscapes and evolving discovery trends. • Partner with Product, Marketing, Design, Learning, and Engineering teams. • Advocate for content-first thinking throughout the organization. • Align content investments with acquisition, engagement, and retention goals. • Own content performance reporting across traffic, engagement, conversions, rankings, and AI discovery visibility. • Establish measurement frameworks that connect content impact to business outcomes. • Continuously optimize content portfolios based on audience behavior and performance insights.

Role Description The Journey Supports Team (JST) builds the tools, resources, and learning experiences that make it possible for the school design coaches we call Design Partners to support communities through locally-driven, multi-year design journeys. On these journeys, schools form design teams made up of leaders, teachers, students, caregivers, and other community members to envision and build a new model of school that fits their community's needs and aspirations. The JST creates and curates the tools Design Partners need to lead that process well. The JST sits within Transcend's Program team, alongside work focused on: - Org foundations (the core concepts and frameworks that underlie all of our work) - Usable knowledge (the research and tools that inform the design choices communities make) - Tech and innovation (the infrastructure that ties it all together) The Journey Supports Team includes: - 3-4 Design Journey Content Leads each holding deep expertise in a particular part of the design journey - 2 Builders who develop and refine the tools and experiences that make that expertise accessible and usable - A Partner of Systems & Operations who keeps the team running smoothly - A Managing Partner who provides overall team leadership and direction We are currently seeking a Design Journey Content Lead for Later Stage work. Later Stage refers to the part of a design journey when schools move from envisioning their design to implementing, refining, deepening, and sustaining it: typically Years 2+. This is where extraordinary and equitable learning for all students either becomes real and durable, or stalls out. Getting this right is critical to Transcend's mission. The Later Stage Content Lead will inherit a strong foundation: a well-developed conceptual understanding of what later-stage work entails and what it requires. The work ahead is to build from that foundation, translating concepts into practical guidance and tools, getting those ideas into the water across the organization, and continuing to learn, test, and grapple with the questions that remain unanswered. Qualifications - Deep commitment to Transcend's mission of transforming education - Passion for designing learning experiences where all students thrive - Curiosity, care, and a drive to make meaningful change - School or system-level leadership experience - Background in K-12 teaching - Expert-level knowledge of implementation, continuous improvement, and sustained change management - Experience at an organization that supports schools to implement innovative models (strongly preferred) - Builder's instinct: ability to synthesize complex ideas into clear, actionable tools - Experience designing and facilitating learning experiences - Skilled facilitator and decision-maker - Strong project management skills - Ability to navigate tensions between program work and field work - Coachable and growth-oriented - Proficient with Google Suite (required) and Notion (strongly preferred) - Familiarity with AI tools and a drive to keep learning as they evolve (required) Requirements - Build and hold expertise in later-stage work - Develop and maintain deep expertise in Transcend's foundational schemas - Stay rooted in the work on the ground - Coordinate with other Design Journey Content Leads - Compile guidance, tools, and resources - Own the Later Stage product roadmap - Build and refine guidance and tools - Ensure coherence across the library - Make products accessible and actionable - Lead projects and facilitate decision-making - Contribute to the team Benefits - Medical, dental, and vision coverage options - Org-wide holidays - Paid time off - Paid parental leave - Professional development opportunities - Fully remote work Application & Hiring Process - Initial interview with the team via Zoom - Try-on activity to engage in a role-aligned exercise - Panel interview with Kirsten and other members of the Journey Supports Team - Final interview with Ross Lescano Lipstein, Chief Program Officer - Reference checks to learn more about your superpowers and working style Salary - Geo Comp 1: $135,000-$180,000 (NYC metro area, CA Bay Area, Boston City, LA City, Washington, D.C, Seattle) - Geo Comp 2: $128,250-$171,000 (San Diego; New Haven, CT; Ventura, CA) - Geo Comp 3: $121,500-$162,000 (Most other US locations)

• Develop and maintain reusable training deck templates; customize per-client for environment, security context, and audience technical level prior to each engagement. • Host and co-present client AI workshops and security trainings alongside Personified team members. • Update and maintain training materials for usability-focused topics, including 1Password, data retention, and various AI tools. • Adapt content and presentation style to suit a variety of audiences and technical comfort levels. • Create original content and curricula that scale: live session decks, written guides, recorded sessions, and structured onboarding. • Mentor team members across departments as they take on new responsibilities in security and training, building internal capability and confidence over time. • Collaborate with internal stakeholders to ensure training materials reflect current best practices and client environments. • Write documentation that a successor or new team member could pick up and use without your help. • Partner with Client Support, IT Operations, and Engineering leads to ensure training reflects how the team actually works and what clients actually need. • Track training outcomes and iterate; measure what's landing and adjust accordingly. • Serve as Personified's internal subject matter expert on training, AI adoption, and security awareness, helping staff build confidence and capability over time. • Collaborate with marketing and partnership teams to share these messages externally to help bring in new clients, and engage a wider audience.

• Develop and execute Crunchafi’s content strategy across web, email, social, and PR channels to drive visibility, leads, and engagement. • Plan, write, and edit high-quality content including blogs, case studies, press releases, bylines, one-pagers, and website copy. • Build and maintain a comprehensive content calendar aligned with marketing campaigns, product launches, and industry trends. • Execute SEO strategy and conduct keyword research, optimize existing content, and track performance metrics to improve organic rankings. • Collaborate on sales enablement and customer onboarding content, creating and managing tools that help sales teams educate and convert prospects (e.g., pitch decks, sales collateral, ROI calculators, etc.). • Manage Crunchafi’s content library, ensuring materials are up-to-date, on-brand, and easily accessible for internal teams. • Own Crunchafi’s social media presence, crafting posts that amplify our voice and strengthen engagement across LinkedIn and other key channels. • Collaborate cross-functionally with Product Marketing, Sales, and Design to ensure content consistency and alignment with business goals.