• Develop and maintain reusable training deck templates; customize per-client for environment, security context, and audience technical level prior to each engagement. • Host and co-present client AI workshops and security trainings alongside Personified team members. • Update and maintain training materials for usability-focused topics, including 1Password, data retention, and various AI tools. • Adapt content and presentation style to suit a variety of audiences and technical comfort levels. • Create original content and curricula that scale: live session decks, written guides, recorded sessions, and structured onboarding. • Mentor team members across departments as they take on new responsibilities in security and training, building internal capability and confidence over time. • Collaborate with internal stakeholders to ensure training materials reflect current best practices and client environments. • Write documentation that a successor or new team member could pick up and use without your help. • Partner with Client Support, IT Operations, and Engineering leads to ensure training reflects how the team actually works and what clients actually need. • Track training outcomes and iterate; measure what's landing and adjust accordingly. • Serve as Personified's internal subject matter expert on training, AI adoption, and security awareness, helping staff build confidence and capability over time. • Collaborate with marketing and partnership teams to share these messages externally to help bring in new clients, and engage a wider audience.

• Develop and execute Crunchafi’s content strategy across web, email, social, and PR channels to drive visibility, leads, and engagement. • Plan, write, and edit high-quality content including blogs, case studies, press releases, bylines, one-pagers, and website copy. • Build and maintain a comprehensive content calendar aligned with marketing campaigns, product launches, and industry trends. • Execute SEO strategy and conduct keyword research, optimize existing content, and track performance metrics to improve organic rankings. • Collaborate on sales enablement and customer onboarding content, creating and managing tools that help sales teams educate and convert prospects (e.g., pitch decks, sales collateral, ROI calculators, etc.). • Manage Crunchafi’s content library, ensuring materials are up-to-date, on-brand, and easily accessible for internal teams. • Own Crunchafi’s social media presence, crafting posts that amplify our voice and strengthen engagement across LinkedIn and other key channels. • Collaborate cross-functionally with Product Marketing, Sales, and Design to ensure content consistency and alignment with business goals.

• Define and own the content strategy for the EPM area • Write, edit, and produce high-quality content across formats • Engage directly with customers for insights and validation • Build and manage a customer content program • Translate product messaging into buyer-facing narratives • Contribute to flagship content programs • Define content KPIs and measure performance

• Write, edit, and produce accurate, high-quality content across the Garden Group portfolio, including articles, posts, and video. • Edit legacy content in WordPress/Contentful using SEO best practices, improving discoverability without sacrificing voice. • Partner with the Multimedia/Video Producer to develop short- and long-form video for web and social. • Research and implement innovations in content engagement, storytelling formats, and editorial presentation. • Use AI tools thoughtfully to support research, drafting, and production — with rigorous human review and adherence to company guidelines. • Meet strict content delivery deadlines across multiple concurrent projects and platforms. • Manage, assign, and edit submissions from contributors across all three brands. • Evaluate content proposals from prospective authors; provide clear editorial direction to freelancers. • Identify story opportunities and develop ideas with contributors and stakeholders that support membership growth and audience depth. • Use analytics, SEMRush, and audience data — in partnership with the Executive Digital Editor — to identify content gaps and inform editorial priorities. • Collaborate on monthly/seasonally compelling content calendars for each brand, balancing SEO needs, article performance, and editorial judgment. • Contribute to creative content promotion campaigns, digital publishing best practices, and e-letter planning and execution. • Support planning and execution of online webinars and digital events, from topic development through promotion and post-event follow-up. • Contribute to e-learning content, including course structure, instructional copy, and subject matter expert coordination. • Help develop project guides, white papers, and downloadable resources for members across experience levels. • Monitor webinar and digital event metrics; share insights to shape future programming.