Channel Factory logo
Channel Factory

We help brands find the right content, context and audience on YouTube at the right price.

Search Buying Specialist

GeneralGeneralOtherRemoteMid LevelTeam 51-200H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

1 day ago

Salary

0

Seniority

Mid Level

No structured requirement data.

Job Description

Search Buying Specialist

Channel Factory

Role Description Channel Factory is looking for a Search Buying Specialist with deep paid search expertise and working knowledge of paid social. This role sits within the Media Solutions team and will be instrumental in developing search strategies, supporting clients, and collaborating cross-functionally to drive performance across search and social channels. The ideal candidate leads with search — Google, Microsoft/Bing, and shopping — and brings enough social fluency to contribute meaningfully to integrated campaigns. This role is perfect for someone who is analytical, client-ready, and comfortable moving between performance data and strategic storytelling. Key Responsibilities - Search Strategy & Execution - Develop and manage paid search campaigns primarily across Google Ads and Performance Max. - Build keyword strategies, ad copy frameworks, and bidding structures that align with client KPIs. - Continuously optimize campaigns for efficiency and performance- improving Quality Scores, CTR, CPA, and ROAS. - Social Media Support - Contribute to paid social campaigns across Meta, TikTok, Snapchat and other platforms as needed. - Collaborate with the Social Solutions team to develop integrated search + social strategies for clients. - Client Support & Sales Collaboration - Partner with the social and sales team to position search and integrated media solutions to prospective and existing clients. - Participate in internal and client meetings to position search as a performance driver within the marketing mix. - Develop and present reporting insights and decks that communicate strategy, performance results, and recommendations. - Data Analysis & Reporting - Track and analyze performance metrics using Google Ads, along with internal reporting tools. - Deliver regular performance reports with clear insights and actionable optimization recommendations. - Identify trends and translate data into strategic decisions. - Cross-Functional Collaboration - Work closely with internal teams to ensure search strategies align with cross channel initiatives. - Stay current on search platform updates, algorithm changes, and industry trends- and proactively apply new features to client campaigns. - All other duties as assigned Qualifications - 3–5 years of hands-on paid search experience; social experience a plus. - Proven track record managing search campaigns with meaningful budget responsibility. - Experience working in an agency, ad tech, or media solutions environment preferred. Requirements - Proficiency in Google Ads and the Google Suite. - Familiarity with paid social platforms (Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads). - Strong command of search KPIs: Quality Score, CTR, CPC, CPA, ROAS, impression share. - Experience with Google Analytics, Looker Studio, or similar reporting tools. Analytical Mindset - Ability to analyze performance data, identify trends, and make strategic recommendations. - Strong attention to detail with a bias toward optimization and testing. Communication & Presentation - Confident presenting to clients and internal stakeholders. - Ability to translate technical performance data into clear, compelling narratives. - Experience building polished decks and campaign reports. Project Management - Ability to manage multiple campaigns and projects simultaneously in a fast-paced environment. - Strong organizational skills and ability to prioritize effectively. Education - Bachelor’s degree in Marketing, Communications, Business, or a related field preferred. - Google Ads certification required; Microsoft Advertising certification a plus. Travel - This role may involve occasional travel for in-person collaboration, meetings, trainings, etc. Benefits - Competitive salary - Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance) - Cell phone and Wi-Fi reimbursement - Bill Spend Stipend - Gym Stipend - Work-life flexibility – we value your contributions above all

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