Tech-enabled information services business powering the legal industry with intelligence, analytics and performance data
Sales Marketing Manager
Location
New York
Posted
1 day ago
Salary
$60K - $62.5K / year
Seniority
Senior
Job Description
Sales Marketing Manager
Law Business Research
• The Sales Marketing Manager executes demand generation efforts to support revenue growth across two key areas: event sponsorships/exhibitors and marketing services (including lead generation programs, webinars, and custom content solutions). • This role is highly execution-focused, requiring strong project management skills, attention to detail, and the ability to manage multiple priorities simultaneously. • Working across email, digital, content marketing, webinars, and partnerships, the Sales Marketing Manager executes and optimizes campaigns using marketing automation and AI-driven tools to improve targeting, personalize messaging, and drive performance. • This role also requires strong copywriting skills and the ability to collaborate cross-functionally to develop and deploy engaging, conversion-focused marketing content aligned with sales objectives. • Success in this role will be defined by the ability to execute campaigns effectively, contribute to pipeline generation goals, and support sales growth across multiple business lines.
Job Requirements
- 3–5 years of experience in B2B marketing, demand generation, or sales marketing
- Proven track record of generating leads and pipeline for sales teams
- Experience supporting sales for events, sponsorships, or marketing services is highly preferred
- Experience managing integrated, multi-channel campaigns
- Familiarity with lead lifecycle management and funnel optimization
- Experience working in a fast-paced, revenue-driven environment
- Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, Pardot, HubSpot, Sailthru) is required
- Experience leveraging AI-based marketing tools (e.g., Copilot, ChatGPT, Claude) for content generation, segmentation, personalization, and campaign optimization
- Familiarity with digital marketing channels including email, webinars, paid media, and content marketing
- Understanding of audience targeting, lead management, and campaign workflows
Benefits
- 15 vacation days, 12 company holidays, three personal days, one day to volunteer at the organization of your choice, plus a day off for your birthday each year
- Choice of three Cigna health insurance plans, two dental plans, and vision coverage.
- Health Savings Accounts (HSA) and Flex Spending Accounts (FSA)
- Comprehensive wellness program
- Employer paid life insurance
- Employer paid short-term and long-term disability insurance
- Accident and critical illness insurance
- 401K and Roth retirement savings plans with employer matching
- Employee Referral Awards
- Tuition reimbursement after 1 year of service
- Commuter Benefits
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