Role Description The Creative Writer is responsible for writing headlines for our client’s marketing communications, while ensuring brand consistency, cultural relevance and compelling style of all messaging across products and services. This role requires a creative and strategic thinker with a passion for language and a deep understanding of cultural nuance. - Creatively write copy for a wide range of marketing and communication materials, ensuring cultural and linguistic alignment with the brand values and tone. - Adapt and transcreate US English content, including headlines, into the local-market language while preserving intent, voice, and ensuring all messages are clear. - Review and validate final in-context materials (in-situ validation) to confirm messaging quality and consistency across formats and platforms. - Review, rewrite and validate translated marketing copy and raw machine translation output. - Collaborate closely with a team of fellow writers, project managers, producers, editors and post-editors to ensure smooth processes and best practice in Language validation. - Provide creative insights where necessary. - Use software tools and validation platforms (including CAT tools, simulators and AI) effectively during the localization workflow. - Propose process improvements and workflow optimizations to project stakeholders. Qualifications - Native-level fluency in the local-market language and excellent command of written and spoken English. - Creative thinker with strong creative writing and transcreation skills, with the ability to adapt tone and style for different contexts. - Bachelor’s or master’s degree in communications, Marketing, Linguistics, or a related field. - 5+ years of experience in copywriting, transcreation, or localization—either agency-side or in-house. - Experience working on international and local brands, consumer tech, digital content, or global brand localization. - Knowledge of technical writing principles and the ability to simplify complex concepts for broader audiences. - Specialist in understanding language subtleties and tailoring creative nuances to the local language, especially for headlines. - Proven experience in localizing marketing copy while maintaining brand voice and messaging consistency. - Demonstrated experience leading editorial or localization teams, with a practical understanding of workflow management. - Great communication skills and ability to explain creative choices to non-native speakers. - Strong attention to detail and ability to manage multiple projects simultaneously under tight deadlines. - Technically proficient with localization tools (CAT tools, CMS platforms, etc.); familiarity with consumer tech products and ecosystems is a plus. Requirements - Please note this is a freelance, remote position. Benefits - At WPP Production, you’ll help shape the future of content production at a truly global scale. - Collaborative, borderless environment where craft excellence is valued and innovation is encouraged. - Access to diverse projects and global career opportunities. - Opportunity to grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment. Inclusion and Impact WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.