• Write engaging LinkedIn content for founders and personal brands • Create email newsletters that educate, engage, and convert • Write landing page copy for lead generation campaigns, webinars, and marketing funnels • Develop messaging, hooks, headlines, and calls-to-action that drive action • Create copy for LinkedIn and Instagram carousels and supporting marketing assets • Adapt your writing style to match different client voices, audiences, and industries • Support the creation and optimisation of landing pages and marketing funnels • Help improve messaging, user journeys, and conversion performance • Use AI tools such as ChatGPT, Claude, Lovable, and similar platforms to improve workflows and outputs • Assist with simple marketing automations and customer journeys • Create or adapt simple visual assets using Canva, templates, and AI tools • Collaborate with internal team members, clients, and external specialists when needed • Help identify opportunities to improve efficiency through AI, automation, and better systems

• Concept, develop & execute brand and 360 product marketing campaigns • Write copy from concept to end product • Leverage talent for copywriting to lead entire campaigns • Manage multiple projects and tight timelines • Work closely with Client, Strategy, and Media team members

• Develop and execute a content strategy and editorial calendar that supports marketing campaigns and business objectives. • Write and edit engaging content for multiple platforms – including blog posts, email newsletters, social media updates, video scripts, and marketing collateral (digital and print). • Ensure all copy maintains a consistent brand voice, tone, and style. • Conduct discovery calls, interviews, and research to gather information for content. • Collaborate with internal teams to identify storytelling opportunities and ensure accuracy of information. • Optimize content for each platform and audience. • Apply SEO best practices to web content (blogs/website) to improve search rankings, and tailor messaging/formatting for social media, email, and print to maximize engagement. • Manage multiple content projects simultaneously from concept through completion. • Maintain an organized content calendar, track progress, and ensure timely delivery of all content pieces in a fast-paced environment. • Work closely with designers, videographers, and marketing colleagues to develop cohesive campaigns. • Ensure that visuals, videos, and other media elements complement and enhance the written content. • Maintain and reinforce our brand’s voice, tone, and messaging consistency across all content. • Ensure all materials meet company guidelines and any industry regulatory standards applicable to marketing communications.

• Act as lead copywriter and team expert for editorial copy and content on site, social, print, out of home, and outbound marketing adjacent deliverables • Act as team point of contact when collaborating cross-functionally on tactical concepts and initiatives for Anthropologie Home editorial storytelling • Support the Director of Editorial Copy with editorial franchise development, content series, and other editorial frameworks to guide the rest of the Brand Voice team • Support managers and senior managers of the Brand Voice team in developing resources and efficiencies to optimize the work • Mentor and coach junior members of the team by reviewing work, top editing, providing initial feedback, leading brainstorms, and exemplifying leadership skills • Stay continually in tune with the wider culture of the Home Furnishings/Housewares/Entertaining space to ensure storytelling is fresh, modern, and relevant, and to serve as a source of inspiration for the team