• Day-to-day Shopify operations: product listings, collections, content updates • QA the store across devices and browsers; flag and triage bugs promptly • Manage review programme refresh (Stamped) and post-purchase survey • Update blog and landing page content to support conversion • Build, schedule and deploy email campaigns and lifecycle flows (welcome, abandonment, post-purchase, winback) • Report weekly on email KPIs: open rate, CTR, CVR, revenue per send • Test and optimise send cadence, subject lines and content with CRM Contractor • Execute launches end-to-end: uploads, collections, content QA and go-live checks • Support Sr Ecommerce Manager with upsell strategy and implementation for new products • Optimise product/collection pages: meta titles, descriptions, headings, alt text • Create redirects and reduce 404 pages • Publish blog content

• KI-Sichtbarkeit strategisch aufbauen • Content-Lifecycle verantworten • Workshops mit Kunden durchführen • Projektfortschritte nachhalten • Daten und Kundenordner pflegen • Interner Wissensträger für KI und GEO

• Switch between multiple toolsets on a daily basis to execute site changes • Build pages from scratch using various components to match layouts provided by MX Designers • Launch new products – building out full customer flows, including product set up through merchandising experience • Own setting up and running site experiments through Contentful to test customer flows • Know tool functionality and limitations inside and out and be able to communicate them to various stakeholders (internal and external) while also providing alternative solutions where possible • Know how to prioritize work based on effort vs. deadline • Manage workload to deliver projects on time • Understand and practice agile approaches and identify gaps in processes to streamline delivery of work • Escalate issues with appropriate contextual information and own bugs raised to the MX Global Operations team until solution is reached • Be an active and engaged team member • Stay up to date on trainings and documentations

• Plan, launch, and optimize performance marketing campaigns across Meta Ads, Google Ads, LinkedIn, Twitter/X, and other digital platforms • Manage paid campaigns focused on D2C e-commerce sales growth (brand website conversions) • Analyze website performance using Google Analytics, Shopify, and attribution tools • Build campaign strategies, media plans, and budget allocation frameworks • Monitor campaign performance closely and prepare regular performance reports for clients • Independently manage day-to-day client communication and lead weekly/monthly client review meetings • Collaborate with the creative team by sharing campaign insights, creative recommendations, and monthly creative requirements • Track performance trends, identify optimization opportunities, and improve ROAS across campaigns • Support experimentation through A/B testing, audience testing, funnel improvements, and conversion optimization • Contribute to broader growth strategy discussions for client accounts