• Own positioning, messaging, and value propositions for Themis products and key personas • Translate complex governance, risk, and compliance capabilities into clear, differentiated narratives • Develop and maintain messaging frameworks, narratives, and competitive positioning • Plan and execute product and feature launches across Sales, Customer Success, and Marketing • Define launch goals, audiences, and channels, and measure results against them • Coordinate cross-functional launch readiness, timelines, and deliverables • Build sales decks, one-pagers, battlecards, demo scripts, and objection-handling resources • Equip Sales and Customer Success with the messaging and tools they need across the customer lifecycle • Support prospect evaluations with value-oriented content and competitive intelligence • Produce customer-facing content such as case studies, web copy, blog posts, and campaign assets • Conduct customer and market research to sharpen positioning and identify new opportunities • Partner with Product to validate roadmap priorities and represent the voice of the market • Monitor the competitive and regulatory landscape and keep the team informed

• Own the ICP (Ideal Customer Profile): Use a data-driven approach to target marketing and sales efforts toward the right market segment. • Go-to-Market Strategy: Lead development of go-to-market plans for new product launches and updates, including messaging, positioning, and demand generation activities. • Market Research: Conduct research to identify customer needs, market trends, and competitive insights that inform product and marketing strategies. • Content Creation: Produce compelling and informative content such as product collateral, presentations, webinars, social media posts, and blog posts to support campaigns and sales efforts. • Cross-Functional Collaboration: Partner with internal teams, including Product, Sales, and Marketing, to ensure alignment on messaging, positioning, and goals. • Sales Enablement: Provide sales teams with enablement assets such as plays, deal wins, training decks, FAQs, and videos to drive revenue outcomes. • Drive Production and Aggregation: Produce high-fidelity materials (marketing collateral, thought leadership, presentations, product demos, solution guides) for mid- and low-funnel deals. • Leverage Analytics: Monitor pipeline and ACV across sales segments to ensure marketing plans are aligned with sales needs. • Partner with Sales & Advocacy Marketing: Highlight customer success stories across campaigns, content, and events. • Develop Industry Narrative: Collaborate with Product Marketers and Sales to define customer challenges, value propositions, and benefits for target segments. • Stakeholder Management: Build consensus and alignment across Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success.

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Director, Product Marketing Overview Mastercard Offers is a global ecosystem of benefits, partnerships, and merchant-funded incentives designed to increase cardholder engagement, strengthen issuer relationships, and generate measurable value across retail, travel, dining, and digital commerce. The platform connects consumers to personalized, data-driven offers by leveraging Mastercard's global network, merchant partnerships, and advanced analytics to deliver relevant, scalable, and frictionless experiences. Within this ecosystem, the Offers program plays a strategic role in driving cardholder engagement, issuer differentiation, and merchant value. The Director, Product Marketing will lead the definition and execution of the local Offers strategy, including product roadmap, market priorities, and execution plans to deliver strong commercial, consumer, and operational outcomes. This role sits at the intersection of product strategy, analytics, partnerships, and execution, with accountability for market-facing product leadership, portfolio performance, stakeholder alignment, and cross-functional delivery. The ideal candidate combines strategic thinking, strong business judgment, data-driven decision-making, and the ability to influence across a complex matrix organization. Role & Responsibilities Strategy & Product Leadership Lead the local product strategy and roadmap for Offers, aligning market needs, regional priorities, and global product direction to drive growth and differentiation. Define success metrics and KPIs across engagement, incremental spend, merchant performance, and issuer value; continuously evolve the program based on insights and outcomes. Identify and prioritize product enhancement opportunities by translating customer needs, market dynamics, and performance insights into scalable solutions and differentiated value propositions. Performance Management & Insights Oversee program performance analysis, ensuring sophisticated segmentation, trend identification, and actionable insight generation. Develop performance frameworks, dashboards, and executive-ready insights to monitor business outcomes, support decision-making, and inform roadmap prioritization. Synthesize complex data into clear strategic narratives and recommendations for senior leadership, issuers, and internal stakeholders. Merchant & Partner Ecosystem Lead the merchant and partner ecosystem strategy, setting priorities across categories and partnerships to maximize scale, relevance, and commercial impact. Partner closely with commercial, marketing services, and account teams to strengthen merchant relationships, optimize offer design, and drive sustainable portfolio growth. Develop business cases and strategic recommendations for partnership opportunities, product enhancements, and market expansion initiatives. Delivery, Operations & Collaboration Oversee end-to-end execution of offers and campaigns, ensuring strong planning, flawless delivery, and continuous optimization. Partner across technology, analytics, operations, and market-facing teams to prioritize initiatives, resolve dependencies, and ensure successful delivery at scale. Ensure effective onboarding of new partners from both contractual and operational perspectives, setting standards for efficiency and quality. Leadership & Influence Serve as the market-facing product lead for Offers, representing the product with internal and external stakeholders and influencing decisions across Product, Sales, Marketing, Finance, and Technology. Lead, develop, and inspire team members, building organizational capability and setting a high bar for strategic thinking, execution excellence, and stakeholder management. Present product strategy, performance, and recommendations to senior leadership with clarity, strong judgment, and a focus on measurable business impact. All About You Must-Have Skills Significant experience in product management, product marketing, business leadership, or general management, with responsibility for complex products, platforms, or portfolios. Strong strategic and analytical capabilities, including KPI design, segmentation, trend analysis, and performance optimization. Deep understanding of loyalty programs, consumer incentives, merchant-funded offers, or retail/ecommerce ecosystems. Ability to translate data into insights, insights into strategy, and strategy into execution. Strong communication skills, with the ability to translate complex concepts into clear recommendations and influence senior stakeholders. Demonstrated ability to work effectively across a matrixed organization and build strong partnerships across commercial, technical, and regional teams. Proficiency in English. Bachelor's degree with 15+ years of relevant professional experience; MBA or postgraduate degree preferred. Nice-to-Have Skills Experience within payments, fintech, or financial services ecosystems. Exposure to issuer partnerships, cardholder engagement strategies, or CRM-driven programs. Experience managing and developing talent, creating strong team culture, and driving high performance. Background working with external technology or loyalty vendors. Experience with digital platforms, mobile-first consumer journeys, or marketplace models. Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: - Abide by Mastercard's security policies and practices; - Ensure the confidentiality and integrity of the information being accessed; - Report any suspected information security violation or breach, and - Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

• Act as the product IC inside the Measurement (Attribution) team – one peer among engineering, data, data science and design – focused on framing problems and options rather than directing people. • Keep the team close to real customer problems: turn domain expert input, support conversations, sales feedback, research, and merchant calls into clear problem statements and opportunity areas. • Work with data science and engineering to understand how Attribution behaves across merchants and channels, and surface possible errors and inaccuracies. • Frame options when the team is choosing what to do next – making trade-offs, risks, and constraints explicit so the team can make informed decisions together. • Align ideas coming from the team against Klar’s strategic imperatives. • Help the team keep a tidy, current picture of what it has chosen to focus on – a simple roadmap, a clear backlog, and well-shaped work items – without turning this into a heavy process. • Make sure decisions and learnings are written down in plain language – short docs, decision records, clear Linear issues – so that people inside and outside the team can follow what is happening without extra meetings. • Share what the team is learning about Attribution with others at Klar, so that expectations set by strategy, sales, marketing, and support line up with what the product actually does.