LearnWorlds is the top all-in-one platform for creating, promoting & selling online courses.
VP of Marketing - Growth & Demand Generation
Location
EMEA
Posted
9 days ago
Salary
0
Seniority
Mid Level
No structured requirement data.
Job Description
VP of Marketing - Growth & Demand Generation
LearnWorlds
Role Description As VP of Marketing, you will own the evolution of LearnWorlds' marketing organization—from strategy and planning to execution, measurement, team leadership, and growth performance. Your mission is to redefine how Marketing operates for the company's next stage of growth, evolving an already strong organization into a more focused, commercially driven, and measurable growth engine. - Lead teams responsible for: - Demand generation - Growth marketing - Content - Campaigns - Events - Paid and organic acquisition - Lifecycle marketing - Marketing operations - AI-enabled marketing workflows - Work closely with: - VP of Sales - VP of Product Marketing - VP of Customer Experience - Product leadership - CEO - Align the company around stronger Product-Led Growth, higher-quality pipeline, improved enterprise demand generation, and repeatable revenue creation. - This is a hands-on role for a marketing leader who combines strategic thinking with a deep understanding of modern marketing execution. Qualifications - Experience leading Marketing in a B2B SaaS company with a meaningful mix of Product-Led Growth and sales-assisted growth. - A track record of building demand engines that generate qualified pipeline and revenue—not simply leads. - Deep experience across demand generation, growth marketing, ABM, paid and organic acquisition, lifecycle marketing, campaigns, and marketing operations. - Strong commercial and analytical judgment. - Experience partnering closely with Sales on pipeline creation, account prioritization, and funnel optimization. - Experience partnering with Product Marketing while respecting clear ownership boundaries. - Ability to simplify complexity and create clarity, focus, accountability, and operational discipline. - Commercially creative with a focus on customer understanding and business outcomes. - Hands-on experience with AI to improve marketing workflows. - Comfortable leading senior ICs and managers, making difficult trade-offs, and focusing teams on what matters most. Requirements - Experience in EdTech, e-learning, customer education, creator platforms, LMS, or training businesses. - Experience in B2B SaaS companies combining Product-Led Growth with enterprise sales. - Experience building scalable Account-Based Marketing programs. - Experience introducing AI workflows into marketing organizations. - Experience helping companies evolve from broad inbound acquisition toward a more ICP-led, revenue-focused go-to-market model. Benefits - Private life and health insurance plan - Fully remote work if preferred, apart from team meetings a few times per year - Your personal annual training budget - An annual home office allowance to set up your personal space - Company laptop - 23 days of paid time off - 3 early summer Fridays in July and August - Access to AI tools at work - A free LearnWorlds School to build and sell your own courses - Work in one of the globally top 5 e-learning courses platforms - An opportunity to grow alongside us and shape the look and feel of tomorrow's e-learning - An entrepreneurial, international, and highly motivated team with a flat hierarchy - Company retreats & other onsite team activities
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