• You'll have the freedom to shape how marketing operates, how success is measured and how marketing works alongside Employer Growth, Employer Success, Product and Delivery. • You'll influence executive thinking, help shape commercial strategy and play a key role in helping Tiro achieve its ambitious growth plans. • You'll build and lead a commercially focused marketing function that generates demand, pipeline and brand awareness. • Develop customer-led propositions, messaging and positioning that connect with employers across our priority sectors. • Create full-funnel marketing strategies that move audiences from awareness through to meaningful commercial conversations. • Build segmentation, Ideal Customer Profiles and campaign strategies that improve targeting and conversion. • Partner closely with Employer Growth to ensure marketing contributes directly to pipeline quality and commercial performance. • Use customer insight, market research and campaign performance data to continually improve strategy and decision-making. • Develop our brand profile through content, thought leadership, PR, events and storytelling that builds trust and credibility. • Coach and develop the marketing team, creating clear priorities, accountability and a culture of continuous improvement.

• Own and scale influencer and creator partnerships. • Build influencer marketing practice from the ground up, designing frameworks, processes, and creative standards. • Develop and nurture a diverse network of trusted influencers. • Own the entire campaign lifecycle, translating client goals into compelling briefs. • Hire, coach, and inspire a team of influencer specialists. • Keep ahead of trends in the creator economy to adapt strategies accordingly. • Establish clear KPIs, measure performance against business goals, and prove influencer activity drives results.

• Brand Voice Representation: Show up as an authentic extension of the founder's voice across communications, content, and client touchpoints—ensuring the tone remains warm, grounded, and never "sales-y." • Autonomous Project Driving: Manage and move creative and operational projects forward independently, without waiting to be directed at every step. • Relational Support Coordination: Support discovery call coordination, bringing a deeply relational, human, and welcoming quality to the client onboarding journey. • Tech Stack Operations: Handle day-to-day administration and workflows across the brand's ecosystem: Claude, Stripe, WhatsApp, Instagram, and BetterPractice. • System Stewardship: Keep digital workflows running smoothly, protecting the integrity of the brand in everything you touch, and flagging any issues before they affect the client experience.

• Own overall marketing strategy and annual planning aligned with company revenue, budgets and growth objectives • Manage marketing P&L and budget allocation across paid, owned, and earned channels with clear ROI accountability • Drive data-driven decision making across the organization through marketing attribution, customer analytics, and performance modeling • Present marketing performance, insights, and strategic recommendations to both internal and external stakeholders as requested • Identify and execute strategic growth opportunities including new marketing channels and activations, partnerships, and customer segments • Own customer acquisition strategy and execution across paid media (Meta, TikTok, YouTube), SEO, email, SMS, and other channels as assigned • Create video and written content briefs ensuring cohesive storytelling, platform experimentation, community growth, and performance optimization • Drive continual SEO and AI content optimization • Manage annual paid media budget with clear CPA targets; optimize spend allocation based on channel performance and attribution modeling • Manage end-to-end creator/influencer programs including partner identification, contract negotiation, campaign briefs, and performance tracking with clear ROI measurement • Pitch and drive strategic marketing partnerships with key theme park partners (Walt Disney World, Disneyland, Universal Orlando) to unlock co-op marketing budgets and exclusive offers • Negotiate marketing collaborations, content partnerships, and joint promotional opportunities with external creator partners • Serve as business lead and creator liaison at high value creator activations (6-8 events annually with travel to CA/FL) • Explore and implement AI-driven tools to improve content production, campaign performance and customer engagement • Lead, mentor, and develop a high-performing marketing organization (currently 2 direct reports, 5 indirect reports) • Manage direct relationships with agency partners, freelancers, and strategic creator partners • Establish clear team goals, KPIs, and accountability frameworks; conduct regular performance reviews and development planning • Foster a culture of experimentation, data-driven decision making, continuous improvement, and customer focus • Oversee cohesive brand strategy and content roadmap that reinforces Undercover Tourist as the leader in theme park travel and exceptional customer value • Craft differentiated messaging and positioning; conduct competitive analysis to identify key differentiators and opportunities • Ensure brand consistency and customer experience excellence across all touchpoints (web, email, social, paid, events, partner channels) • Own marketing technology stack including UCT custom content admin, SMS platform, analytics (GA4, attribution tools), automation, and AI-powered tools • Evaluate and drive strategic adoption of martech solutions that improve team efficiency and campaign performance