• Brand Voice Representation: Show up as an authentic extension of the founder's voice across communications, content, and client touchpoints—ensuring the tone remains warm, grounded, and never "sales-y." • Autonomous Project Driving: Manage and move creative and operational projects forward independently, without waiting to be directed at every step. • Relational Support Coordination: Support discovery call coordination, bringing a deeply relational, human, and welcoming quality to the client onboarding journey. • Tech Stack Operations: Handle day-to-day administration and workflows across the brand's ecosystem: Claude, Stripe, WhatsApp, Instagram, and BetterPractice. • System Stewardship: Keep digital workflows running smoothly, protecting the integrity of the brand in everything you touch, and flagging any issues before they affect the client experience.

• Own overall marketing strategy and annual planning aligned with company revenue, budgets and growth objectives • Manage marketing P&L and budget allocation across paid, owned, and earned channels with clear ROI accountability • Drive data-driven decision making across the organization through marketing attribution, customer analytics, and performance modeling • Present marketing performance, insights, and strategic recommendations to both internal and external stakeholders as requested • Identify and execute strategic growth opportunities including new marketing channels and activations, partnerships, and customer segments • Own customer acquisition strategy and execution across paid media (Meta, TikTok, YouTube), SEO, email, SMS, and other channels as assigned • Create video and written content briefs ensuring cohesive storytelling, platform experimentation, community growth, and performance optimization • Drive continual SEO and AI content optimization • Manage annual paid media budget with clear CPA targets; optimize spend allocation based on channel performance and attribution modeling • Manage end-to-end creator/influencer programs including partner identification, contract negotiation, campaign briefs, and performance tracking with clear ROI measurement • Pitch and drive strategic marketing partnerships with key theme park partners (Walt Disney World, Disneyland, Universal Orlando) to unlock co-op marketing budgets and exclusive offers • Negotiate marketing collaborations, content partnerships, and joint promotional opportunities with external creator partners • Serve as business lead and creator liaison at high value creator activations (6-8 events annually with travel to CA/FL) • Explore and implement AI-driven tools to improve content production, campaign performance and customer engagement • Lead, mentor, and develop a high-performing marketing organization (currently 2 direct reports, 5 indirect reports) • Manage direct relationships with agency partners, freelancers, and strategic creator partners • Establish clear team goals, KPIs, and accountability frameworks; conduct regular performance reviews and development planning • Foster a culture of experimentation, data-driven decision making, continuous improvement, and customer focus • Oversee cohesive brand strategy and content roadmap that reinforces Undercover Tourist as the leader in theme park travel and exceptional customer value • Craft differentiated messaging and positioning; conduct competitive analysis to identify key differentiators and opportunities • Ensure brand consistency and customer experience excellence across all touchpoints (web, email, social, paid, events, partner channels) • Own marketing technology stack including UCT custom content admin, SMS platform, analytics (GA4, attribution tools), automation, and AI-powered tools • Evaluate and drive strategic adoption of martech solutions that improve team efficiency and campaign performance

• Responsible for developing and executing corporate communication and marketing initiatives that support the organization's brand, reputation, and market presence. • Lead brand and campaign management, performance analysis, and content development, while managing marketing campaigns. • Develop and maintain high-quality communication and marketing materials. • Maintain and strengthen the organization's digital presence, including the corporate website and social media platforms. • Monitor, analyze, and report on communication and campaign performance to measure effectiveness.

• Lead enterprise brand marketing strategy and execution to drive awareness, engagement, and reputation. • Serve as SME to advise on audience, campaigns, channels, and optimization. • Partner cross-functionally to translate brand strategy into integrated, impactful programs. • Identify opportunities to enhance visibility, positioning, and audience engagement. • Ensure alignment with enterprise business, communications, and reputation priorities. • Lead end-to-end paid media strategy across digital and emerging channels. • Develop audience segmentation and targeting to maximize effectiveness. • Deliver integrated campaigns across paid, owned, earned, and shared channels. • Establish measurement frameworks linking investments to business outcomes. • Evaluate emerging platforms, technologies, and approaches to improve performance. • Lead enterprise sponsorship and partnership strategy end-to-end. • Source, negotiate, and manage partnerships to strengthen brand visibility and reputation. • Develop integrated activation plans across channels. • Ensure alignment with enterprise priorities and measurable value delivery. • Implement frameworks to assess performance and guide investments. • Partner with Product Marketing and Commercial teams to drive best practices and innovation. • Lead agencies and external partners to ensure strategic and creative excellence. • Build and develop high-performing teams. • Establish scalable operating models, processes, and governance. • Foster a culture of innovation, accountability, collaboration, and continuous improvement.