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Legends

Delivering Solutions for Legendary Brands.

CRM Lifecycle Specialist

Customer Success ManagerCustomer SuccessContractRemoteSeniorTeam 1,001-5,000Since 2008H1B No SponsorCompany SiteLinkedIn

Location

United Kingdom

Posted

1 day ago

Salary

0

Seniority

Senior

Bachelor DegreeEnglish

Job Description

CRM Lifecycle Specialist

Legends

• Execute and continuously evolve our CRM strategy across the group. • Design, build and optimise automated customer journeys across onboarding, retention, reactivation and loyalty. • Deliver highly personalised, data-driven CRM campaigns that increase engagement, return traffic and clickouts. • Increase player engagement through high-quality and localised copy.

Job Requirements

  • Proven CRM or lifecycle marketing experience within the iGaming industry or digital entertainment sector. You have a strong understanding of Sportsbook and Casino products.
  • The ability to design and optimise automated player journeys for onboarding, retention, churn prevention, and VIP/loyalty progression.
  • Hands-on experience building campaigns and customer journeys using platforms such as Optimove, Iterable, Xtremepush, Smartico or similar CRM technologies.
  • Strong analytical skills with the ability to interpret campaign data, identify opportunities and optimise performance through testing and experimentation. Comfortable working with KPIs like open rates, click-through rates, opt-outs, and clickouts.
  • Proven experience in leveraging customer data and AI models to target specific player segments with relevant games, offers, and bonuses.
  • A collaborative approach, with confidence working alongside Product, Marketing, Data and Compliance teams to deliver shared objectives.
  • Curiosity, commercial thinking and a continuous improvement mindset, with an interest in using AI to simplify workflows and accelerate delivery.

Benefits

  • Work closely with Product, Marketing and Compliance teams to create seamless customer experiences across every touchpoint.
  • Use experimentation, A/B testing and AI-powered tools to continuously improve campaign performance, efficiency and quality.
  • Ensure all promotional communications strictly adhere to local gambling regulations.

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