• Plan, execute, and optimise growth marketing campaigns across paid, organic, email, content, referral, affiliate, and social channels • Identify opportunities to improve customer acquisition, activation, conversion, retention, and revenue • Monitor campaign performance, analyse results, and turn data into actionable insights • Conduct A/B testing and optimise landing pages, messaging, and conversion funnels • Work closely with Product, Sales, Partnerships, and Customer teams to support commercial objectives • Research new marketing channels, tools, and growth opportunities, testing and scaling what works • Support SEO initiatives, content performance, and website optimisation • Build regular reports and dashboards to measure marketing performance and ROI • Stay up to date with industry trends, competitor activity, and emerging growth tactics

• Coordinar y gestionar agendas de campañas y eventos con alta precisión • Colaborar con los equipos de Exhibiciones, Eventos Públicos y Renta de Espacios • Promover espacios del museo mediante contenido digital creativo • Asegurar que los eventos sean inclusivos, visibles y accesibles para la comunidad • Crear contenido en plataformas como Canva, Adobe Suite y CapCut • Apoyar la actualización de sitio web (WordPress) y eventos (Eventbrite) • Analizar resultados de campañas y proponer mejoras continuas • Mantener comunicación fluida en inglés y español en todos los canales

• Help clients maximize value from their marketing data. • Own client delivery end-to-end for assigned accounts — from data modeling through final reporting. • Design and maintain dashboards across BI platforms. • Ensure data quality and deliver clear, actionable reporting. • Manage data transformations in dbt. • Proactively identify opportunities, trends, or risks in marketing data and communicate findings clearly. • Leverage AI tools (e.g. Codex, Claude) to accelerate workflows. • Conduct QA/UAT to ensure data accuracy, consistency, and trustworthiness. • Use Git for version control and collaboration.

• Plan, execute, and track marketing programs across email, social media, blogs, events, and content channels. • Research, write, and edit high-quality marketing content tailored for a B2B technical audience with a focus on cloud, AI, and AWS services. • Create and curate social media content, including captions and original designs. • Identify content opportunities using community signals to inform topic strategy and content calendar development. • Assist in the development and execution of LinkedIn and partner marketing campaigns. • Support the planning and promotion of webinars and events. • Manage content updates in WordPress and collaborate on webpage messaging optimized for SEO and user experience. • Develop sales and technical collateral using Microsoft Office and Adobe tools. • Design landing pages, marketing emails, digital campaign assets, and infographics using Canva. • Collaborate with AWS partners on co-branded email marketing campaigns and branding materials. • Maintain and update presentation decks, proposal/contract templates, and client-facing deliverable templates. • Conduct keyword research and support keyword mapping across multiple content formats. • Optimize blogs, landing pages, and digital assets for search engine visibility. • Perform regular SEO audits and implement on-page best practices. • Launch, monitor, and optimize paid ad campaigns across LinkedIn and Google Ads.