• Coordinar y gestionar agendas de campañas y eventos con alta precisión • Colaborar con los equipos de Exhibiciones, Eventos Públicos y Renta de Espacios • Promover espacios del museo mediante contenido digital creativo • Asegurar que los eventos sean inclusivos, visibles y accesibles para la comunidad • Crear contenido en plataformas como Canva, Adobe Suite y CapCut • Apoyar la actualización de sitio web (WordPress) y eventos (Eventbrite) • Analizar resultados de campañas y proponer mejoras continuas • Mantener comunicación fluida en inglés y español en todos los canales

• Help clients maximize value from their marketing data. • Own client delivery end-to-end for assigned accounts — from data modeling through final reporting. • Design and maintain dashboards across BI platforms. • Ensure data quality and deliver clear, actionable reporting. • Manage data transformations in dbt. • Proactively identify opportunities, trends, or risks in marketing data and communicate findings clearly. • Leverage AI tools (e.g. Codex, Claude) to accelerate workflows. • Conduct QA/UAT to ensure data accuracy, consistency, and trustworthiness. • Use Git for version control and collaboration.

• Plan, execute, and track marketing programs across email, social media, blogs, events, and content channels. • Research, write, and edit high-quality marketing content tailored for a B2B technical audience with a focus on cloud, AI, and AWS services. • Create and curate social media content, including captions and original designs. • Identify content opportunities using community signals to inform topic strategy and content calendar development. • Assist in the development and execution of LinkedIn and partner marketing campaigns. • Support the planning and promotion of webinars and events. • Manage content updates in WordPress and collaborate on webpage messaging optimized for SEO and user experience. • Develop sales and technical collateral using Microsoft Office and Adobe tools. • Design landing pages, marketing emails, digital campaign assets, and infographics using Canva. • Collaborate with AWS partners on co-branded email marketing campaigns and branding materials. • Maintain and update presentation decks, proposal/contract templates, and client-facing deliverable templates. • Conduct keyword research and support keyword mapping across multiple content formats. • Optimize blogs, landing pages, and digital assets for search engine visibility. • Perform regular SEO audits and implement on-page best practices. • Launch, monitor, and optimize paid ad campaigns across LinkedIn and Google Ads.

Role Description Great Expressions Dental Centers is seeking a motivated, detail-oriented, and digitally savvy Marketing Specialist to join our growing marketing team. This role is ideal for a marketing professional who enjoys balancing digital marketing execution, project management, local office support, and marketing operations within a fast-paced, multi-location organization. The Marketing Specialist will support the execution of marketing initiatives across GEDC’s network of dental offices, helping drive patient engagement, brand consistency, and local marketing success. This role will work closely with practice managers, operations teams, vendors, agency partners, and internal stakeholders to support both strategic initiatives and day-to-day marketing needs. This position is designed as an intermediate-level role that bridges hands-on coordination responsibilities with more advanced digital marketing, campaign management, and operational support functions. This position is a remote position with candidates required to live in the Eastern Time Zone or be comfortable working Eastern Time Zone business hours. Qualifications - Bachelor’s degree in Marketing, Communications, Business, or related field - 3–5 years of marketing experience with exposure to digital marketing, campaign execution, and project management - Experience supporting multiple locations, franchises, or healthcare organizations preferred - Hands-on experience with digital marketing channels including email/SMS marketing, social media, local SEO, and paid advertising - Experience using marketing platforms such as HubSpot, WordPress, Birdeye, or similar systems - Proficiency with Microsoft Office - Strong project management and organizational skills with the ability to manage multiple priorities simultaneously - Excellent written, verbal, and interpersonal communication skills - Strong attention to detail and ability to work independently in a fast-paced environment - Self-starter with strong initiative, problem-solving skills, and adaptability Requirements - Assist in the execution of digital marketing initiatives across email, SMS, social media, SEO, paid search, and local marketing channels - Support deployment and tracking of marketing campaigns through platforms such as HubSpot and other marketing tools - Help monitor campaign performance and identify opportunities for optimization and growth - Assist with reputation management efforts, local SEO initiatives, and patient engagement strategies - Support development and execution of local marketing initiatives tailored to individual office and regional needs - Collaborate with practice managers and regional leadership to understand marketing goals and provide marketing support - Coordinate marketing requests and materials for offices across the GEDC footprint - Periodically visit office locations to better understand operational and patient experience needs - Manage multiple marketing projects simultaneously while maintaining strong attention to detail and deadlines - Coordinate project timelines, deliverables, vendor communication, and campaign execution - Assist with inventory management, print collateral coordination, and operational marketing needs - Maintain marketing calendars, campaign tracking, databases, and workflow organization - Create content for marketing materials including flyers, brochures, email templates, and internal communications - Work with creative vendors to guide design execution for all marketing materials - Ensure all marketing materials align with GEDC brand standards and regulatory guidelines - Assist with basic website updates and digital content management - Work cross-functionally with operations teams, vendors, agency partners, and internal stakeholders to support marketing initiatives - Effectively communicate project updates, campaign performance, and marketing initiatives to leadership and office teams - Stay informed on industry trends, digital marketing best practices, and emerging marketing technologies Company Description Since 1982, Great Expressions has been at the forefront of dental innovation, setting the standard for exceptional care and unforgettable patient experiences. Now, we're entering a new era of transformation, and we want you to be a part of it. Our recently appointed leadership team brings over a century of collective dental expertise and is backed by dynamic investment support to pave the way for groundbreaking changes. We're channeling our resources and energy into revolutionizing our technology platform, expanding service offerings, and creating a personalized patient experience that goes beyond the expected. At Great Expressions, we're not just transforming dentistry; we're investing in the growth and development of our team. Join us and be a part of a career that blends innovation and professionalism, where your contribution shapes the future of dental excellence.