Nex is helping families reconnect with the joy of movement through fun, social, and interactive content
Senior Content & Games Marketing Manager
Location
Japan
Posted
1 day ago
Salary
0
Seniority
Senior
Job Description
Senior Content & Games Marketing Manager
Nex
• Owning Japan Play Pass and games marketing strategy, in close collaboration with the US Publishing team and its integrated marketing function. • Driving Play Pass subscriber acquisition, engagement, and retention through integrated marketing campaigns and performance marketing. • Selecting, contracting, and managing a Japan marketing agency for Play Pass and games marketing, with Japan GM approval. • Planning and executing games-focused events and community initiatives as needed. • Building and managing a Japan Performance Marketing function, with plans to hire a dedicated Performance Marketing specialist as the business grows. • Co-owning Japan’s unified brand strategy with the Japan Hardware Marketing Manager, presenting joint recommendations to the Japan General Manager.
Job Requirements
- 10+ years of experience in marketing, with significant experience in the Japanese consumer market, including at least 3 years in a senior or leadership role.
- Proven track record of building and leading marketing functions or teams, with experience hiring, managing, and developing direct reports.
- Proven experience in subscription marketing, including subscriber acquisition, engagement, and retention strategy in Japan.
- Hands-on performance marketing experience, including paid search, paid social, and programmatic campaigns, with strong analytical skills and a track record of optimizing for ROI.
- Experience working with a US publishing or content team as a Japan-side marketing counterpart, adapting global GTM strategy for local execution.
- Proven experience selecting, contracting, and managing marketing agencies in Japan end-to-end.
- Deep understanding of Japan’s digital marketing ecosystem, gaming culture, and consumer behavior across gaming, family, and educational audiences.
- Strong cross-functional collaboration skills; comfortable co-owning brand strategy with a peer, managing up to a General Manager, and managing down to a future team member.
- Native or near-native Japanese proficiency (written and verbal); strong English for collaboration with US Publishing team.
- Comfortable operating in a fast-paced, startup-like environment with lean resources and shifting priorities.
Benefits
- Competitive compensation package.
- Flexible working hours and vacation policy.
- Product-driven culture that treasures talents and individual growth.
- Front-row seat and hands-on experience with cutting edge technologies in the evolving gaming field
Related Guides
Related Categories
Related Job Pages
More Content Manager Jobs
Senior Manager of Case Law Content Expansion
Reed TechnologyLexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world.
Role Description The Senior Manager of Caselaw Content Expansion will manage the Content Legal Specialist team and will be responsible for overseeing the management and expansion of caselaw content initiatives, with a strong emphasis on leveraging new Generative AI developments. The position will work closely with Product on managing content expansion initiatives and the teams that support Product for content initiative work. This role reports to the Senior Director of Caselaw Enhancements. - Manage and oversee the Content Legal Specialist teams, Content Analysis teams, and COOL teams to ensure quality content analysis and content expansion receive sufficient support. - Collaborate with Product teams to manage and execute content expansion initiatives, with a focus on new Generative AI developments. - Provide proactive workforce planning to ensure that GEO has the appropriate staffing footprint to support product and upcoming AI initiatives. - Develop and implement strategies for expanding caselaw content, ensuring alignment with organizational goals and customer needs. - Monitor and track progress towards achieving content expansion goals, providing regular updates to senior leadership. - Lead change management and advance Gen AI across the GEO Case Law organization. - Identify and resolve bottlenecks, inefficiencies, and quality issues across the content expansion and end-to-end case and case-related workflows. - Ensure timely and accurate delivery of expanded content to Lexis+ and other LexisNexis platforms. - Manage relationships with internal and external stakeholders to support content expansion initiatives. - Develop and maintain comprehensive documentation, standard operating procedures, and knowledge-sharing mechanisms for the content expansion teams. - Provide regular feedback, coaching, training, and talent development to team members. - Actively manage the budget for content expansion initiatives, identifying opportunities for cost savings and ensuring value through vendor management and contract negotiation. - Monitor and manage content quality across both Generative AI and non-Generative AI workflows to ensure high standards are maintained. - Responsible for managing BAU operations as needed to ensure consistent and reliable content delivery. - Oversee the workflows for digital and print delivery of expanded caselaw content, maintaining editorial product quality, accuracy, timeliness, and cost management. - Collaborate with commercial stakeholders to create new global caselaw content opportunities to drive the customer experience forward. - Develop meaningful caselaw metrics and analytics in alignment with Global Editorial Operations targets. - Execute on automation and drive adoption of global tools and systems delivery, applying cutting-edge content management systems/architecture to streamline processes. - Establish and monitor objectives by providing regular feedback, coaching, training, and talent development. - Execute on cross-functional coordination and support of global initiatives. - Drive a culture that encourages learning, AI-first thinking, and thoughtful, timely decision-making. - Collaborate with the Technology team to identify and implement automation opportunities, leveraging AI and other technologies to streamline the caselaw workflow and enhance quality control. - Provide regular updates and reports to senior leadership on the performance of the caselaw workflow, highlighting key metrics, issues, and improvement initiatives. - Monitor and manage content quality across both Generative AI and non-Generative AI workflows to ensure high standards are maintained. - Manage BAU operations to ensure consistent and reliable content delivery as needed. Qualifications - JD required (or jurisdictional equivalent). - 3-5 years of people management experience required. - Strong process-orientation (developing consistent processes, documenting best practices, etc.). - Experience supporting a team through organizational transformation/change. - Strong interpersonal, communication, and presentation skills; ability to synthesize relevant information for Global Editorial Operations and commercial leaders. - Experience in utilizing Legal Research and LLM console platforms (e.g., Lexis+AI, Protégé, Console, Co-Pilot, Chat GPT). Requirements - JD required (or jurisdictional equivalent). - 3-5 years of people management experience required. - Strong process-orientation (developing consistent processes, documenting best practices, etc.). - Experience supporting a team through organizational transformation/change. - Strong interpersonal, communication, and presentation skills; ability to synthesize relevant information for Global Editorial Operations and commercial leaders. - Experience in utilizing Legal Research and LLM console platforms (e.g., Lexis+AI, Protégé, Console, Co-Pilot, Chat GPT). Benefits - Promote a healthy work/life balance across the organization. - Numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals. Company Description LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.
Senior Manager of Case Law Content Expansion
RemitlyRemitly is a global digital financial services company providing fast, affordable, and secure remittance services with the aim of making it easier for people to
Role Description The Senior Manager of Caselaw Content Expansion will manage the Content Legal Specialist team and will be responsible for overseeing the management and expansion of caselaw content initiatives, with a strong emphasis on leveraging new Generative AI developments. The position will work closely with Product on managing content expansion initiatives and the teams that support Product for content initiative work. This role reports to the Senior Director of Caselaw Enhancements. - Manage and oversee the Content Legal Specialist teams, Content Analysis teams, and COOL teams to ensure quality content analysis and content expansion receive sufficient support. - Collaborate with Product teams to manage and execute content expansion initiatives, with a focus on new Generative AI developments. - Provide proactive workforce planning to ensure that GEO has the appropriate staffing footprint to support product and upcoming AI initiatives. - Develop and implement strategies for expanding caselaw content, ensuring alignment with organizational goals and customer needs. - Monitor and track progress towards achieving content expansion goals, providing regular updates to senior leadership. - Lead change management and advance Gen AI across the GEO Case Law organization. - Identify and resolve bottlenecks, inefficiencies, and quality issues across the content expansion and end-to-end case and case-related workflows. - Ensure timely and accurate delivery of expanded content to Lexis+ and other LexisNexis platforms. - Manage relationships with internal and external stakeholders to support content expansion initiatives. - Develop and maintain comprehensive documentation, standard operating procedures, and knowledge-sharing mechanisms for the content expansion teams. - Provide regular feedback, coaching, training, and talent development to team members. - Actively manage the budget for content expansion initiatives, identifying opportunities for cost savings and ensuring value through vendor management and contract negotiation. - Monitor and manage content quality across both Generative AI and non-Generative AI workflows to ensure high standards are maintained. - Responsible for managing BAU operations as needed to ensure consistent and reliable content delivery. - Oversee the workflows for digital and print delivery of expanded caselaw content, maintaining editorial product quality, accuracy, timeliness, and cost management. - Collaborate with commercial stakeholders to create new global caselaw content opportunities to drive the customer experience forward. - Develop meaningful caselaw metrics and analytics in alignment with Global Editorial Operations targets. - Execute on automation and drive adoption of global tools and systems delivery, applying cutting-edge content management systems/architecture to streamline processes. - Establish and monitor objectives by providing regular feedback, coaching, training, and talent development. - Execute on cross-functional coordination and support of global initiatives. - Drive a culture that encourages learning, AI-first thinking, and thoughtful, timely decision-making. - Collaborate with the Technology team to identify and implement automation opportunities, leveraging AI and other technologies to streamline the caselaw workflow and enhance quality control. - Provide regular updates and reports to senior leadership on the performance of the caselaw workflow, highlighting key metrics, issues, and improvement initiatives. - Monitor and manage content quality across both Generative AI and non-Generative AI workflows to ensure high standards are maintained. - Manage BAU operations to ensure consistent and reliable content delivery as needed. Qualifications - JD required (or jurisdictional equivalent). - 3-5 years of people management experience required. - Strong process-orientation (developing consistent processes, documenting best practices, etc.). - Experience supporting a team through organizational transformation/change. - Strong interpersonal, communication, and presentation skills; ability to synthesize relevant information for Global Editorial Operations and commercial leaders. - Experience in utilizing Legal Research and LLM console platforms (e.g., Lexis+AI, Protégé, Console, Co-Pilot, Chat GPT). Requirements - JD required (or jurisdictional equivalent). - 3-5 years of people management experience required. - Strong process-orientation (developing consistent processes, documenting best practices, etc.). - Experience supporting a team through organizational transformation/change. - Strong interpersonal, communication, and presentation skills; ability to synthesize relevant information for Global Editorial Operations and commercial leaders. - Experience in utilizing Legal Research and LLM console platforms (e.g., Lexis+AI, Protégé, Console, Co-Pilot, Chat GPT). Benefits - Promote a healthy work/life balance across the organization. - Numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals. Company Description LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.
Senior Digital Content Strategy Manager
Seagate TechnologyA global leader for over 45 years, Seagate Technology crafts precision-engineered data storage and management solutions.
• Conceptualize, produce, and distribute high-impact top-of-funnel digital content • Optimize top-of-funnel digital content across channels • Collaborate closely with brand marketing, creative, • Scale digital content globally through sales • Communicate strategies and plans to internal and external stakeholders • Collaborate closely with agency partners
• Define and own the enterprise strategy and vision for the upstream content ecosystem • Establish DAM as the single source of truth and ensure ecosystem-wide alignment • Own commercial roadmap for continuous improvement • Ensure platforms embed compliance by design, minimizing reliance on manual processes • Maintain accountability for end-to-end platform performance across the ecosystem • Serve as the primary business stakeholder representing content operations requirements and priorities • Lead and develop a team of business process owners and/or operational specialists • Ensure alignment of platforms with enterprise metadata and taxonomy frameworks


