Title: Marketing Manager - Product Commercialization Location: Indianapolis, Indiana Employment Type: Full-time Work Arrangement: Hybrid Job Description: About Carrier Carrier Global Corporation, global leader in intelligent climate and energy solutions, is committed to creating innovations that bring comfort, safety and sustainability to life. Through cutting-edge advancements in climate solutions such as temperature control, air quality and transportation, we improve lives, empower critical industries and ensure safe transport of food, lifesaving medicines and more. Since inventing modern air conditioning in 1902, we lead with purpose: enhancing the lives we live and the world we share. We continue to lead because of our world-class, inclusive workforce that puts the customer at the center of everything we do. For more information, visit corporate.carrier.com or follow on Carrier social media at @Carrier. About the role We are seeking an experienced marketing professional to join our fast-paced and friendly Marketing team. This role will primarily manage the creation and publication of consumer and dealer literature for the Ductless, VRF, and Light Commercial HVAC business units. If you are a self-starter looking to own your projects and be a part of a supportive team, then we have a great opportunity for you. This position follows a hybrid schedule, with 3 days onsite and 2 days remote per week Key Responsibilities - Responsible for the creative direction and execution of all consumer and dealer launch materials and product literature for 12 Ductless brands, 5 VRF brands, and 9 Light Commercial brands; guiding the graphics team on overall look/feel and content direction - Develop key product messaging, translating product features into marketing benefits to aid in commercialization process - Manage marketing launch readiness process for Ductless, VRF, and Light Commercial products - ensuring deliverables from cross-functional team are met - This role is an integral part of the marketing team - with daily cross-functional interaction with brand, product marketing, training, and sales teams - Responsible for setup of all literature materials in SAP and vaulting in document management system - Manage the maintenance of literature appearance on HVAC partners, public dealer and consumer websites - Ensure Ductless and VRF literature order forms and directories are updated monthly - Maintain the Custom Literature Program for all brands as it relates to Ductless products - Act as liaison to Customer Service on issues of literature inventory and order management - Manage partnership with in-house print shop to ensure quality execution of all DLS, VRF, and Light Commercial print-on-demand literature Required Qualifications - Bachelor's degree - 5 + years of experience leading product commercialization and launch execution, including development of product messaging, coordination of content from cross-functional teams, and management of launch materials from concept through market release. Preferred Qualifications - Bachelor's degree in marketing, communications, or related field - Experience in Ductless, VRF, and Light Commercial products - Strong time-management skills with the ability to work with a sense of urgency under demanding deadlines - Highly efficient project management abilities and the ability to balance multiple projects at once - Ability to work independently as well as collaboratively - Strong attention to detail, high-quality work, and the ability to make recommendations are essential - Excellent analytical, organizational and communication skills - Comfortable interacting with cross-functional teams - Ability to flex with changing deliverables and deadlines on projects - Software skill set proficiency including Microsoft Word, Excel, PowerPoint, Outlook, SAP knowledge a plus - Demonstrates solid understanding of the HVAC business - Experience with marketing literature development - Some experience with copy writing - nice to have Pay Range The annual salary for this position is between $79,000.00 - $158,000.00 annually. Factors which may affect pay within this range include, but are not limited to, skills, education, experience, and other unique qualifications of the successful candidate. Other Compensation This position may be entitled to short-term cash incentives, subject to plan requirements. Benefits Employees are eligible for benefits, including: - Health Care Benefits: Medical, Dental, Vision; Wellness incentives - Retirement Benefits - Time off and Leave: Paid vacation days, up to 15 days; paid sick days, up to 5 days; paid personal leave, up to 5 days; paid holidays, up to 13 days; birth and adoption leave; parental leave; family and medical leave; bereavement leave; jury duty leave; military leave; purchased vacation - Disability: Short-term and long-term disability - Life Insurance and Accidental Death and Dismemberment - Tax-Advantaged Accounts: Health Savings Account; Health Care Spending Account; Dependent Care Spending Account - Tuition Assistance To learn more about our benefits offering, please click here Work with us | Carrier Corporate. The specific benefits available to any employee may vary depending on state and local laws and eligibility factors, such as date of hire and the applicability of collective bargaining agreements. Carrier EEO Statement and Accommodations Process Carrier is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status or any other applicable state or federal protected class. Carrier provides affirmative action in employment for qualified individuals with a Disability and Protected Veterans in compliance with section 503 of Rehabilitation Act and the Vietnam Era Veterans' Readjustment Assistance Act. If you require a reasonable accommodation to complete the application process, participate in an interview, or otherwise engage in the hiring process, please contact us at Carrier.Recruiting@carrier.com. We will make every effort to meet your needs in accordance with applicable laws. Technology-enabled tools may support parts of the recruitment process, with oversight by people.

• Own CRM campaign strategy for Canadian Occasions — develop and execute occasion-specific lifecycle programs across email, push, in-app, and SMS that drive customer engagement and order volume during key seasonal and cultural moments • Build end-to-end campaigns — manage audience segmentation, targeting, creative briefing, QA, launch, and post-campaign analysis within Braze • Partner cross-functionally — collaborate with Integrated Marketing, Creative Studio, Promo Strategy, Product, Analytics, and Strategy & Operations teams to deliver cohesive, high-impact occasion campaigns • Analyze and iterate — review campaign performance with analytics partners, identify trends, and make data-informed recommendations to continuously improve occasion strategies • Connect occasions to lifecycle journeys — work with Lifecycle Marketing Managers to ensure customers acquired or reactivated during Occasions are retained through ongoing lifecycle programs • Stay current on best practices — monitor emerging trends in CRM, email, push, and SMS marketing and share learnings with the broader team

• Coordinate and manage marketing vendor onboarding and contracting processes in partnership with Legal, Finance and Procurement • Track contract status, renewals, statements of work (SOWs), and vendor documentation to ensure timely execution • Manage invoice routing and approval processes for Accounts Payable (AP) • Evaluate marketing departmental processes and recommend improvements to increase efficiency, scalability, and effectiveness • Develop, document, and implement marketing departmental processes and best practices to improve campaign execution, resource management, and team efficiency • Analyze marketing spend, identify budget risks and opportunities, and make recommendations regarding resource allocation and investment priorities • Assist with monthly and quarterly budget forecasting, reconciliation, and actuals reporting • Own the administration of the marketing project management platform (Wrike), including system configuration, user support, and process maintenance. • Create and maintain project templates, campaign workflows, dashboards, timelines, and reporting structures within the project management platform • Monitor project status and drive accountability for deadlines and deliverables • Manage campaign intake processes and support the development of campaign briefs to ensure alignment and visibility across teams • Train and support team members on project management best practices and platform usage • Own and maintain the marketing SharePoint campaign and program calendar, ensuring visibility and alignment across marketing initiatives • Ensure campaign timelines, launches, events, and key milestones are accurately documented and updated • Provide basic graphic design support for presentations, digital assets, internal communications, social media graphics, and event materials • Own and manage the company branded merchandise store and fulfillment process • Ensure all creative assets align with company brand standards and messaging guidelines • Coordinate the production and distribution of marketing collateral and promotional materials • Other tactical execution duties as assigned

• Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push. • Own first-purchase activation across the first 7 days. • Differentiate renewal sequences by plan tier (1 / 3 / 6 month). • Build pre-cancel intervention flows — pause offer, plan-switch, value reminder — using captured cancel reason. • Move the dial on month-1 rebill rate, the single most leveraged metric in our subscription economics. • Build the reactivation engine for the cancelled cohort — across email and SMS, personalized by cancel reason and tenure. • Recover revenue from a base that is currently dormant due to deliverability issues. • Own the CRM-driven path to add-on products (Resume Review, Resume Builder): timing, segmentation, copy, channel. • Lead the migration off our current ESP onto our chosen omnichannel platform (Maestra is the current candidate; Customer.io is the alternative). • Recover and maintain email domain reputation. • Stand up SMS as a first-class channel — including US compliance (TCPA, A2P 10DLC). • Stand up web push and orchestrate cross-channel flows (email → SMS → push cascades). • Implement incremental measurement with holdouts on every flow. We don't want activity reports — we want incremental revenue, attributable and defensible.