• Coordinate and manage marketing vendor onboarding and contracting processes in partnership with Legal, Finance and Procurement • Track contract status, renewals, statements of work (SOWs), and vendor documentation to ensure timely execution • Manage invoice routing and approval processes for Accounts Payable (AP) • Evaluate marketing departmental processes and recommend improvements to increase efficiency, scalability, and effectiveness • Develop, document, and implement marketing departmental processes and best practices to improve campaign execution, resource management, and team efficiency • Analyze marketing spend, identify budget risks and opportunities, and make recommendations regarding resource allocation and investment priorities • Assist with monthly and quarterly budget forecasting, reconciliation, and actuals reporting • Own the administration of the marketing project management platform (Wrike), including system configuration, user support, and process maintenance. • Create and maintain project templates, campaign workflows, dashboards, timelines, and reporting structures within the project management platform • Monitor project status and drive accountability for deadlines and deliverables • Manage campaign intake processes and support the development of campaign briefs to ensure alignment and visibility across teams • Train and support team members on project management best practices and platform usage • Own and maintain the marketing SharePoint campaign and program calendar, ensuring visibility and alignment across marketing initiatives • Ensure campaign timelines, launches, events, and key milestones are accurately documented and updated • Provide basic graphic design support for presentations, digital assets, internal communications, social media graphics, and event materials • Own and manage the company branded merchandise store and fulfillment process • Ensure all creative assets align with company brand standards and messaging guidelines • Coordinate the production and distribution of marketing collateral and promotional materials • Other tactical execution duties as assigned

• Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push. • Own first-purchase activation across the first 7 days. • Differentiate renewal sequences by plan tier (1 / 3 / 6 month). • Build pre-cancel intervention flows — pause offer, plan-switch, value reminder — using captured cancel reason. • Move the dial on month-1 rebill rate, the single most leveraged metric in our subscription economics. • Build the reactivation engine for the cancelled cohort — across email and SMS, personalized by cancel reason and tenure. • Recover revenue from a base that is currently dormant due to deliverability issues. • Own the CRM-driven path to add-on products (Resume Review, Resume Builder): timing, segmentation, copy, channel. • Lead the migration off our current ESP onto our chosen omnichannel platform (Maestra is the current candidate; Customer.io is the alternative). • Recover and maintain email domain reputation. • Stand up SMS as a first-class channel — including US compliance (TCPA, A2P 10DLC). • Stand up web push and orchestrate cross-channel flows (email → SMS → push cascades). • Implement incremental measurement with holdouts on every flow. We don't want activity reports — we want incremental revenue, attributable and defensible.

• Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push. • Own first-purchase activation across the first 7 days. • Differentiate renewal sequences by plan tier (1 / 3 / 6 month). • Build pre-cancel intervention flows — pause offer, plan-switch, value reminder — using captured cancel reason. • Move the dial on month-1 rebill rate, the single most leveraged metric in our subscription economics. • Build the reactivation engine for the cancelled cohort — across email and SMS, personalized by cancel reason and tenure. • Recover revenue from a base that is currently dormant due to deliverability issues. • Own the CRM-driven path to add-on products (Resume Review, Resume Builder): timing, segmentation, copy, channel. • Lead the migration off our current ESP onto our chosen omnichannel platform (Maestra is the current candidate; Customer.io is the alternative). • Recover and maintain email domain reputation. • Stand up SMS as a first-class channel — including US compliance (TCPA, A2P 10DLC). • Stand up web push and orchestrate cross-channel flows (email → SMS → push cascades). • Implement incremental measurement with holdouts on every flow. We don't want activity reports — we want incremental revenue, attributable and defensible. • First 3 Months: Email deliverability restored to historical baseline. • First 6 Months: SMS and web push live as ongoing production channels in lifecycle flows. • 12 Months: CVM channel contributing as a top-3 incremental revenue source for the company.

• Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push. • Own first-purchase activation across the first 7 days. • Differentiate renewal sequences by plan tier (1 / 3 / 6 month). • Build pre-cancel intervention flows — pause offer, plan-switch, value reminder — using captured cancel reason. • Move the dial on month-1 rebill rate, the single most leveraged metric in our subscription economics. • Build the reactivation engine for the cancelled cohort — across email and SMS, personalized by cancel reason and tenure. • Recover revenue from a base that is currently dormant due to deliverability issues. • Own the CRM-driven path to add-on products (Resume Review, Resume Builder): timing, segmentation, copy, channel. • Lead the migration off our current ESP onto our chosen omnichannel platform (Maestra is the current candidate; Customer.io is the alternative). • Recover and maintain email domain reputation. • Stand up SMS as a first-class channel — including US compliance (TCPA, A2P 10DLC). • Stand up web push and orchestrate cross-channel flows (email → SMS → push cascades). • Implement incremental measurement with holdouts on every flow. We don't want activity reports — we want incremental revenue, attributable and defensible.