Tapcart logo
Tapcart

Launch a mobile app for your Shopify store with no coding required.

Director of Demand Gen

DirectorDirectorFull TimeRemoteLeadTeam 51-200Since 2017H1B SponsorCompany SiteLinkedIn

Location

Alabama + 20 moreAll locations: Alabama | Arizona | California | Colorado | Florida | Illinois | Maine | Nevada | New Jersey | New York | North Carolina | Ohio | Oregon | Massachusetts | Michigan | Pennsylvania | Tennessee | Texas | Utah | Virginia | Washington

Posted

12 hours ago

Salary

$170K - $180K / year

Seniority

Lead

Bachelor DegreeEnglishApollo

Job Description

Director of Demand Gen

Tapcart

• Own and scale our demand generation engine: You'll take full ownership of multi-channel pipeline generation — paid media, email, events, content, partner channels, SEO/AEO — with accountability for qualified pipeline and ROI. You know how to build a demand program that compounds over time, not just one that spends budget. • Bring strategic marketing leadership to the team: You'll help define Tapcart's marketing strategy at the category level — refining our ICP targeting, messaging, campaign architecture, and go-to-market approach. You'll be someone the Head of Marketing can think out loud with and hand the keys to (and vice versa). • Build and optimize GTM systems: You'll architect and maintain the systems that power our go-to-market motion: HubSpot infrastructure, lead scoring, attribution models, nurture workflows, and signal-to-sequence programs. You build things that work while you sleep. • Use AI to 10x our output: You'll be at the forefront of AI-driven marketing, deploying tools and automations that multiply the team's output — from trigger-based outbound and content systems to workflow automation and performance analysis. You build with AI, not just use it. • Cross-functional collaboration and leadership: You’ll drive alignment with Sales, Rev Ops, Product, and CS and contribute to how we structure and prioritize as the teams grow. You're a player-coach who makes the people around them better. • Connect brand to pipeline: You'll ensure Tapcart's campaigns and content aren't just producing impressions, they're producing pipeline. You'll collaborate on brand positioning and campaign concepts while holding yourself accountable to business outcomes.

Job Requirements

  • Proven demand generation leadership: You've owned multi-channel demand programs in a B2B SaaS environment and have a track record of building qualified pipeline. You've managed real budgets and can speak the language of marketing and sales metrics/KPIs.
  • Strategic marketing instincts: You can zoom out and develop a positioning framework or GTM strategy, then zoom in and execute a campaign. You're not purely a performance marketer — you understand brand, narrative, and how they compound with paid and organic channels.
  • AI-powered operational leverage: You use AI tools to build systems and workflows — automating research, enrichment, content production, and reporting — not just to write copy faster. You can evaluate new tools quickly and deploy them with purpose.
  • Deep marketing tech fluency: You have strong working knowledge of HubSpot (or a comparable MAP) and can build workflows, lifecycle programs, and reporting dashboards from scratch. CRM hygiene and attribution aren't afterthoughts for you.
  • Strong analytical instincts: You're fluent in funnel metrics, pipeline reporting, and performance analysis. You can pull your own data, identify what's working, and make the case for shifting resources with confidence.
  • Leadership and cross-functional credibility: You've influenced without full authority — working across Sales, Rev Ops, Product, and Leadership to align on goals and get things done. You're a clear communicator who builds trust quickly.
  • Startup operating mode: You're energized by fast-moving environments where priorities shift, budgets are tight, and results are what matter. You don't need a large team to operate at a high level — you know how to multiply your own output.
  • BONUS IF YOU HAVE:
  • Experience in the Shopify or DTC e-commerce ecosystem
  • Hands-on experience with Apollo, Zapier, Clay, or similar GTM tooling
  • Background spanning both brand and performance marketing
  • Familiarity with programmatic SEO or content-led growth strategies
  • Prior experience hiring or managing marketing team members

Benefits

  • 401(k) plan and equity grants for all full-time employees — because we grow together
  • Competitive compensation with room to grow
  • Affordable, high-quality medical, dental, and vision coverage
  • Mental health support via Headspace and Talkspace, ensuring your whole self is supported
  • Flexible PTO policy — take the time you need to rest and recharge
  • 11 paid company holidays
  • Work remotely
  • One-time home office setup stipend to get you started
  • Recurring merchant shopping stipend so you can experience the magic of Tapcart like our customers do

Related Categories

Related Job Pages

More Director Jobs

Sanofi logo

Regional Continuing Education Director, Diabetes

Sanofi

Sanofi is a life science and pharmaceutical company dedicated to the betterment of healthcare access worldwide. Founded in 2004 and headquartered in Paris, Ile-

Director15 hours ago

Lead and develop a team to educate large healthcare centers on best practices for screening and monitoring pathways, while fostering an engaging culture and executing regional strategies aligned with organizational goals.

Maryland + 11 moreAll locations: Maryland | Delaware | Pennsylvania | Virginia | Connecticut | Maine | Massachusetts | New Hampshire | New Jersey | New York | Rhode Island | Vermont
Climate Power logo

Director of Writing and Editing, Communications

Climate Power

Fighting for bold climate action, exposing Big Oil's greed, and holding polluters accountable.

Director15 hours ago
Full TimeRemoteTeam 11-50H1B No Sponsor

Role Description Climate Power is a strategic communications organization focused on winning the politics of climate. We’re educating Americans about our climate progress, highlighting how clean energy investments benefit local communities, and holding Big Oil accountable for polluting our air and water. We use data-backed messages to pave a path for bold action and shine a light on the price of ignoring the climate crisis would cost our health, economy, and future generations. It’s our job to tell the story of how climate action and clean energy investment are rebuilding our economy, lowering energy costs, and protecting our planet for future generations. We call out disinformation from bad actors like the Big Oil lobby, and make the climate stakes real for voters. Qualifications - Ability to work remotely from anywhere in the United States. - Must be able to work Monday - Friday 9 am - 6 pm EST, plus weekends and evenings as the work dictates. - Occasional travel is required, typically 3-4 times per year. Requirements - An ideal start date would be before or by August 1, 2026. - Interview process generally involves 2 rounds of interviews, ranging in length from 30-60 minutes. - All interviews will be conducted via Google Meet or Zoom. - Successful candidates will be invited to complete a skills assessment activity (for which they will receive payment). - Vetting process includes reference and background check. Benefits - Commitment to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion. - Equal opportunity employer welcoming applications from all qualified candidates. - Commitment to the full inclusion of all qualified individuals. - Reasonable accommodations for persons with disabilities during the interview and hiring process.

United States

Associate Director, Program Management

Publicis Groupe Holdings B.V

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Director15 hours ago

Role Description The Associate Director, Program Management position is responsible for steering increasingly larger and more complex programs for a client, or portfolio of projects across multiple clients. They help direct the PM team to ensure that assignments are completed according to schedule and budget. They actively identify organic growth opportunities, heavily involved in estimation and contract reviews to ensure accuracy of effort and commitment. Consult with the leadership team on decisions and work together to persuasively align the project team to a greater goal. Responsibilities - Effectively estimate engagements and perform a top-down and bottom-up analysis for various types of projects (campaign to .com/app to strategy engagements). - Support Staffing negotiations between programs/portfolios. - Shape approaches and create meaningful views of scope across different services and capabilities. Support scope escalation and risk mitigation strategies. - Drive and manage the approval and review process for MSA/SOW (high complexity). - Collaborate with internal Stakeholders and external Clients to creatively resolve challenges with the contract. - Assist end-to-end scope change management process. - Assess the effectiveness of team dynamics/communications and diagnose/implement corrective actions where challenges may occur. - Responsible for delivering a work stream or collection of projects within sold margins with the ability to identify and propose solutions for changes in margin. - Deal with challenging situations/interactions and drive the collaboration process in large group sessions to get key Clients to make difficult decisions. Qualifications - Minimum 8+ years experience managing medium-large size, complex digital media programs; approx. $10M in revenue. - Experience with creative production and production teams preferred. - Experience with strategy, creative, data, media etc. disciplines required. - Experience with a distributed delivery model, leading diverse teams, and collaborating in a multi-cultural environment for end-to-end engagements. - Program management experience in scaled digital media implementation leading high performing teams within Creative, UX and Digital implementation teams. - Effective systems thinking skills and ability to identify interconnectivity across multiple streams of work. - Demonstrated experience navigating a large organization, showcasing the ability to influence with storytelling and data. - Comfortable with relationships and presenting to senior creative leaders, marketing leaders, and digital leaders. - Strong project management experience. Process oriented with understanding of SAFe Agile ways of working. Experience with one or more of methodologies like scrum, Kanban, Scaled Agile frameworks (SAFe, etc.), waterfall, and hybrid. - Effective leadership, analytical skills, and negotiation skills. - Effective conflict resolution skills. Benefits - Paid Family Care for parents and caregivers for 12 weeks or more. - Monetary assistance and support for Adoption, Surrogacy and Fertility. - Monetary assistance and support for pet adoption. - Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance. - Tuition Assistance. - Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more. - Matching Gifts programs. - Flexible working arrangements. - ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility). - Business Resource Groups that support multiple affinities and alliances.

United States
$112.3K - $153.6K / year
Full TimeRemoteTeam 5,001-10,000Since 2001H1B Sponsor

• Develop and cultivate relationships that result in new contracts for Aya Healthcare • Convey Aya Healthcare’s unique value proposition to key decision makers within potential new hospital accounts in order to secure new business • Demonstrate and effectively present Aya Healthcare’s full suite of services and software to healthcare organizations • Create a sales strategy for current clients in order to upsell additional services which will include but it not limited to, monthly calls, reporting and presenting quarterly client reviews when necessary • Identify and contact healthcare organizations in order to win their business • Develop strong relationships with current clients in order to expand our services offerings • Build and maintain an active pipeline of prospective clients • Must be able to effectively navigate and communicate with all levels of healthcare leadership • Educate prospective healthcare organizations about Aya's differentiated services and software • Generate leads through various channels, strategic planning and referrals

United States
$130K / year