• Plan, execute, optimize, and report on paid media campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn. • Develop paid advertising strategies that support eCommerce growth and lead generation. • Collaborate with sales, technical, and creative teams to ensure campaign alignment. • Maintain consistent messaging and audience targeting across advertising channels. • Continuously optimize campaigns to improve performance and return on investment. • Manage and optimize a $3M annual marketing budget across multiple advertising channels. • Allocate advertising spend to maximize campaign efficiency and ROI. • Monitor campaign budgets and spending performance. • Identify opportunities to improve budget allocation and campaign profitability. • Track key performance metrics including CTR, CPC, CPA, and ROAS. • Prepare recurring performance reports and strategic recommendations. • Analyze campaign data to support data-driven decision making. • Present performance insights to leadership. • Lead A/B testing initiatives across creative assets, audience targeting, and landing pages. • Optimize campaigns based on testing results and performance data. • Improve conversion rates through continuous experimentation and refinement. • Identify opportunities to improve campaign effectiveness across channels. • Partner with sales, technical, marketing, and creative teams throughout campaign execution. • Coordinate messaging and campaign strategy across departments. • Support creative optimization to maximize engagement and campaign performance. • Communicate technical marketing insights clearly to cross-functional stakeholders. • Develop paid media campaigns targeting business audiences. • Support lead generation and customer acquisition initiatives. • Apply B2B marketing strategies throughout campaign planning and execution. • Optimize campaigns for qualified lead generation and business growth.

• Eigenständiges Verwalten von Google Ads Werbeaccounts • Erstellen und Verwalten von Google Search Kampagnen • Erstellen und Verwalten von Performance Max Kampagnen • Erstellen und Verwalten von Google Shopping Kampagnen • Erstellen und Verwalten von Google Display Kampagnen • Einschließlich Zielgruppen-Targeting, Keyword-Recherche und -Auswahl, Strukturierung von Anzeigengruppen • Verfassen von Anzeigentexten sowie das Testen und Optimieren dieser • Conversion-Tracking einrichten & verwalten • Google Analytics aufsetzen & verknüpfen • Google Tag Manager aufsetzen & verknüpfen • Google Merchant Center aufsetzen & verknüpfen • Google Looker Studio Reports erstellen & versenden • Sammeln und analysieren von Daten und entwickeln von Optimierungsstrategien, um die Kampagnenleistung sicherzustellen und das Wachstum voranzutreiben. • WICHTIG: Kommunikation mit dem Kunden bei speziellen Fragen zu Kampagnen, Anzeigen und Strategien.

• Independently manage paid social campaigns across platforms like Meta, TikTok, and LinkedIn. • Optimize ad placements, targeting, and creative strategies to meet client objectives. • Conduct performance analysis and reporting using Meta Business Suite and TikTok Analytics. • Serve as the primary point of contact for mid-tier client accounts, managing up to 12–14 accounts or $50,000 in MRR. • Provide strategic insights and recommendations to improve campaign performance and audience targeting. • Address client escalations autonomously and propose resolution plans as needed. • Apply advanced optimization techniques such as A/B testing, audience segmentation, and creative testing to enhance performance and ROI. • Deliver data-driven insights and persuasive presentations to influence client decisions. • Provide training and mentorship to junior team members, helping develop foundational paid social skills. • Contribute to process improvement initiatives to increase efficiency and performance.

• Define and own the overarching paid search strategy on your portfolio of accounts and deliver activation excellence across search platforms (Google, Microsoft, Yahoo!) and tactics (Brand, Non-brand, Shopping, PMAX, Demand Gen, Competitor) • Conduct keyword research, writing ad copy, optimizations and establishing bidding strategies to meet and exceed client KPIs • Leverage a solid understanding of feed management including strategy and build within platforms (e.g. Feedonomics, Shopify) in order to guide clients, managed service teams and agency team in driving shopping campaign performance • Provide both proactive and reactive performance insights and optimization recommendations leveraging robust data sets and tools. • Actively identify, test, and scale innovative approaches, automation opportunities, and emerging technologies (including AI applications) within paid search across your accounts to maintain a competitive edge • Be a collaborative partner between your peers in client partnership, creative, growth and activation teams to ensure proper execution of strategy and client stewardship • Be a storyteller: turning complex search strategies into compelling campaign recommendations • Maintain best practices on your accounts in media planning, forecasting, budgeting & setup best practices, developing learning agendas, and performance analysis • Cultivate strategic partnerships with clients, acting as a trusted advisor on search and digital marketing • Provide critical perspective and stay ahead of platform updates, industry trends, and emerging technologies • Overseeing direct reports in strategy development and provide mentorship and training opportunities to assist with career growth and delivering on client expectations • Support new business initiatives and pitches by conducting platform audits, developing strategy slides and being the paid search expert within presentations