• Conduct user interviews, surveys, and qualitative and quantitative user research. • Analyze user behavior to develop user personas and customer journey maps. • Translate research findings into actionable product and design recommendations. • Support product strategy through data-driven user insights. • Design intuitive wireframes, high-fidelity mockups, and user interfaces for web and mobile applications. • Develop user experiences focused on usability, engagement, and conversion rate optimization (CRO). • Create polished, user-centered product experiences that align with business objectives. • Continuously improve interface usability through iterative design. • Build interactive prototypes using Figma and other prototyping tools. • Conduct usability testing and validate design decisions through user feedback. • Iterate designs rapidly based on analytics and testing results. • Collaborate with stakeholders throughout the product development lifecycle. • Utilize AI-powered design tools to accelerate ideation, research synthesis, and design execution. • Integrate AI into daily design workflows to improve productivity and efficiency. • Design intuitive AI-native product experiences. • Continuously explore emerging AI design patterns and workflows. • Build, maintain, and scale comprehensive design systems. • Collaborate closely with product managers, developers, and marketing teams. • Ensure design consistency across products and platforms. • Support implementation through detailed design specifications and developer collaboration.

• Lead user-centred design across the full product lifecycle, from discovery to delivery. • Conduct user research, interviews, usability testing and data analysis to uncover customer insights. • Transform research into user journeys, information architecture, wireframes, prototypes and high-fidelity designs. • Collaborate closely with Product Managers and Engineers to define, validate and deliver new features and product improvements. • Champion accessibility, usability and interaction design best practices. • Facilitate workshops, design reviews and stakeholder discussions to build alignment and consensus. • Communicate design decisions confidently, using research and data to support recommendations. • Contribute to and evolve our design system and visual language. • Use qualitative and quantitative insights to measure success and continuously improve the user experience. • Balance speed and quality, making thoughtful design trade-offs to deliver value quickly within an Agile environment.

• Lead the design process from concept to completion, including user research, wireframing, prototyping, and high-fidelity design. • Conduct user interviews, surveys, and usability tests to gather insights and validate design decisions. • Partner with product managers, engineers, customer experience and stakeholders to align designs with business goals and technical constraints. • Lead workshops and brainstorming sessions to foster innovative design solutions and encourage team collaboration. • Develop and maintain a cohesive design system to ensure consistency across the Qostodian platform. • Utilize analytics and user feedback to iterate and improve the user experience continually. • Ensure all designs meet accessibility standards and best practices in UX/UI design. • Present design concepts to stakeholders and advocate for user-centered design principles. • Gather and incorporate feedback from users and stakeholders to refine designs.

Role Description onX is seeking a Senior Product Designer who will shape the future of onX Fish — a data-rich consumer product that helps anglers choose the right water, find the best spots, and fish with confidence. In this role, you’ll be the sole design lead for onX Fish, embedded directly within a high-velocity product team that ships in fast, overlapping cycles. You’ll work across iOS, Android, and responsive web to turn complex geospatial and environmental data into interfaces that are intuitive, beautiful, and genuinely useful on the water. This is not a role where design happens upstream of execution; it happens inside it. You’ll jump into work already in motion, shape product decisions and refine design in real time alongside product, engineering, and data partners, and ship polished UX at the pace the team moves. You’ll take ownership of your work, collaborate closely with partners across the organization, and help move initiatives forward in an environment where priorities evolve, learning is celebrated, and you’re encouraged to keep stretching your skills. This role reports to the Sr. Director of Product Design & Research. Qualifications - Bachelor’s degree in Product Design, HCI, Visual Design, or equivalent experience. - Eight (8) or more years of relevant experience, including at least five (5) years of product design experience shipping consumer-facing digital products, particularly for data-rich or geospatial experiences. - Cross-platform design experience spanning iOS, Android, and responsive web. - Proven ability to work at high velocity within cross-functional teams, contributing design judgment inside fast-moving delivery cycles rather than through sequential phases. - Native fluency with AI tools in your design workflow; using them daily to prototype, ideate, and explore, and treating AI-generated concepts from partners as starting points to build on. - Strong instinct for map-based and geospatial interfaces, with experience designing spatial data visualizations and layered information overlays. - Communication style that converges toward decisions: you present recommendations, not process walkthroughs, and earn influence through the quality of shipped work. - High agency and self-direction — you pull context from available resources, form your own point of view, and create clarity in ambiguity. - A strong curiosity for exploring new technologies, including AI. - A shared passion for and ability to demonstrate onX’s Company Values. - Permanent US work authorization is a condition of employment with onX. - Ability to travel quarterly for multiple days to a corporate office or other onX strategic location, such as a Basecamp. - A portfolio is required as part of the application. Requirements - Own the end-to-end design for onX Fish across iOS, Android, and responsive web — from concept through shipped, polished UI. - Design data-dense, map-first interfaces that make complex geospatial, environmental, and species data useful and accessible to anglers. - Work within fast, non-linear product cycles — picking up prototypes, PRDs, and engineering spikes already in motion and elevating them with strong design judgment. - Collaborate daily with product, engineering, and data partners as a co-builder, contributing to UX decisions in real time rather than through sequential handoffs. - Independently synthesize strategy documents, user research, and data to identify the highest-impact design work and bring a point of view without waiting for explicit assignments. - Create design iterations that drive both divergent ideation and convergent decision-making; ultimately landing on a strong design POV and recommendation with a clear rationale, calibrated to the customer problem to solve and the scope of the iteration at hand. - Set a high bar for Design in onX Fish, ensuring beautiful UI, UX consistency, and usability across the product surface. - Design AI-powered features, including conversational interfaces, recommendation systems, and AI-assisted workflows that are core to the Fish product roadmap. - Look for opportunities to embed AI as a repeatable co-pilot in daily workflows by integrating experimentation into real work, and continuously refining its use with sound judgment and validation. Benefits - Competitive salaries, annual bonuses, equity, and opportunities for growth. - Comprehensive health benefits, including a no-monthly-cost medical plan. - Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents. - 401k matching at 100% for the first 3% you save and 50% from 3-5%. - Company-wide outdoor adventures and amazing outdoor industry perks. - Annual “Get Out, Get Active” funds to fuel your active lifestyle. - Flexible time away package that includes PTO, STO, VTO, and paid holidays.