Role Description onX is seeking a Senior Product Designer who will shape the future of onX Fish — a data-rich consumer product that helps anglers choose the right water, find the best spots, and fish with confidence. In this role, you’ll be the sole design lead for onX Fish, embedded directly within a high-velocity product team that ships in fast, overlapping cycles. You’ll work across iOS, Android, and responsive web to turn complex geospatial and environmental data into interfaces that are intuitive, beautiful, and genuinely useful on the water. This is not a role where design happens upstream of execution; it happens inside it. You’ll jump into work already in motion, shape product decisions and refine design in real time alongside product, engineering, and data partners, and ship polished UX at the pace the team moves. You’ll take ownership of your work, collaborate closely with partners across the organization, and help move initiatives forward in an environment where priorities evolve, learning is celebrated, and you’re encouraged to keep stretching your skills. This role reports to the Sr. Director of Product Design & Research. Qualifications - Bachelor’s degree in Product Design, HCI, Visual Design, or equivalent experience. - Eight (8) or more years of relevant experience, including at least five (5) years of product design experience shipping consumer-facing digital products, particularly for data-rich or geospatial experiences. - Cross-platform design experience spanning iOS, Android, and responsive web. - Proven ability to work at high velocity within cross-functional teams, contributing design judgment inside fast-moving delivery cycles rather than through sequential phases. - Native fluency with AI tools in your design workflow; using them daily to prototype, ideate, and explore, and treating AI-generated concepts from partners as starting points to build on. - Strong instinct for map-based and geospatial interfaces, with experience designing spatial data visualizations and layered information overlays. - Communication style that converges toward decisions: you present recommendations, not process walkthroughs, and earn influence through the quality of shipped work. - High agency and self-direction — you pull context from available resources, form your own point of view, and create clarity in ambiguity. - A strong curiosity for exploring new technologies, including AI. - A shared passion for and ability to demonstrate onX’s Company Values. - Permanent US work authorization is a condition of employment with onX. - Ability to travel quarterly for multiple days to a corporate office or other onX strategic location, such as a Basecamp. - A portfolio is required as part of the application. Requirements - Own the end-to-end design for onX Fish across iOS, Android, and responsive web — from concept through shipped, polished UI. - Design data-dense, map-first interfaces that make complex geospatial, environmental, and species data useful and accessible to anglers. - Work within fast, non-linear product cycles — picking up prototypes, PRDs, and engineering spikes already in motion and elevating them with strong design judgment. - Collaborate daily with product, engineering, and data partners as a co-builder, contributing to UX decisions in real time rather than through sequential handoffs. - Independently synthesize strategy documents, user research, and data to identify the highest-impact design work and bring a point of view without waiting for explicit assignments. - Create design iterations that drive both divergent ideation and convergent decision-making; ultimately landing on a strong design POV and recommendation with a clear rationale, calibrated to the customer problem to solve and the scope of the iteration at hand. - Set a high bar for Design in onX Fish, ensuring beautiful UI, UX consistency, and usability across the product surface. - Design AI-powered features, including conversational interfaces, recommendation systems, and AI-assisted workflows that are core to the Fish product roadmap. - Look for opportunities to embed AI as a repeatable co-pilot in daily workflows by integrating experimentation into real work, and continuously refining its use with sound judgment and validation. Benefits - Competitive salaries, annual bonuses, equity, and opportunities for growth. - Comprehensive health benefits, including a no-monthly-cost medical plan. - Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents. - 401k matching at 100% for the first 3% you save and 50% from 3-5%. - Company-wide outdoor adventures and amazing outdoor industry perks. - Annual “Get Out, Get Active” funds to fuel your active lifestyle. - Flexible time away package that includes PTO, STO, VTO, and paid holidays.

• Lead end-to-end design projects from strategy and research through implementation, ensuring alignment with business goals. • Develop and deliver design insights and solutions that enhance product usability and brand experience. • Collaborate across disciplines—including product management, engineering, and marketing—to co-author design briefs and translate requirements into actionable design objectives. • Produce high-quality UX/UI deliverables (wireframes, prototypes, visual designs) that meet strategic objectives with minimal supervision. • Conduct and interpret user research, usability testing, and market trend analysis to inform design decisions. • Mentor and coach junior designers, providing guidance on best practices and design standards. • Maintain brand and accessibility guidelines, ensuring consistency across all digital touchpoints.

• Own end-to-end design across key product areas — from early-stage wireframes and flows to polished, production-ready UI • Design experiences that reduce friction and build trust, particularly for users navigating sensitive clinical information or receiving risk assessments • Translate complex clinical logic, AI outputs, and data-heavy workflows into clear, accessible, human-centred interfaces • Contribute to and help evolve our design system, ensuring consistency and scalability across web and mobile surfaces • Lead or support lightweight user research — interviews, usability testing, and workflow observation — with NHS clinicians and patients • Synthesise insights from customer support, customer success, and clinical feedback to continuously improve the experience • Identify friction points and unmet needs across our user journeys and present findings clearly to the wider product team • Partner with Product Managers, Engineers, Commercial teams and Clinical Advisors to ship well-considered, high-quality product experiences • Work closely with Customer Success and Support to ensure product decisions reflect real-world clinical implementation needs • Communicate design decisions clearly to both technical and non-technical stakeholders — articulating the 'why' behind every choice • Collaborate with Marketing on go-to-market assets and patient-facing content where design quality matters

• Responsible for ensuring that the designed software provides a strong user experience, ensuring user satisfaction when interacting with the offered services and ensuring accessibility. • Create layouts that adapt to different devices, ensuring a consistent experience across formats. • Create visually appealing designs for user interfaces, taking into account design principles such as layout, typography, color, and icons. • Implement visually attractive user interface designs. • Design interactive elements and animations that enhance the user experience and provide visual feedback. • Use design tools such as Adobe XD, Sketch, Figma, or others to create wireframes, layouts, and visual assets. • Participate in usability testing to evaluate the effectiveness of designs in terms of usability and user experience. • Integrate design practices that make the user interface accessible to users with different abilities and needs.