Choice Hotels International logo
Choice Hotels International

A collection of 22 guest-first hotel brands. Where you are in business for yourself, not by yourself.

Area Director – Franchise Performance

DirectorDirectorFull TimeRemoteLeadTeam 1,001-5,000Since 1939H1B SponsorCompany SiteLinkedIn

Location

South Carolina

Posted

1 day ago

Salary

$99.9K - $117K / year

Seniority

Lead

Bachelor Degree15 yrs expEnglishTableau

Job Description

Area Director – Franchise Performance

Choice Hotels International

• Conduct on‑site and virtual consultations to drive hotel‑level execution across financial performance, guest experience, operations, owner engagement, and brand standards. • Serve as a trusted advisor to hotel owners, operators, and management companies, ensuring adoption of the midscale operating model and driving brand-aligned performance outcomes. • Leverage performance dashboards, competitive intelligence, and analytical tools to identify opportunities and influence decision‑making. • Recommend and activate strategies that improve revenue, guest satisfaction, profitability, and cost efficiency at the property and portfolio levels. • Ensure execution of recommendations through coaching, follow‑up consultations, and consistent communication with property stakeholders. • Collaborate with Revenue Management, Commercial Strategy, and other internal teams to align and deploy targeted strategies.

Job Requirements

  • Bachelor's degree in Hotel Management, Business Administration, Marketing, or related field or equivalent combination of education and work experience.
  • Minimum 15 years of progressive hotel operations experience with preference in midscale or upper‑midscale segments.
  • Minimum 10 years of hotel leadership experience, preferably with multi‑unit or franchise performance responsibility.
  • Demonstrated ability to drive performance outcomes through data‑driven decision‑making, analytics, and operational expertise.
  • Strong analytical, forecasting, and budget management skills.
  • High autonomy with the ability to manage complex issues, synthesize data, and influence stakeholders.
  • Proficiency in Microsoft Office and performance measurement tools (e.g., CoSTAR, Medallia, Tableau, Salesforce).

Benefits

  • Competitive compensation and benefits, including medical, dental, and vision coverage
  • Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
  • Financial benefits for retirement and health savings
  • Employee recognition programs
  • Discounts at Choice hotels worldwide

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