• Manage and execute social media content calendars for BabyCenter and What to Expect, with a primary focus on Instagram and TikTok. • Develop platform-native, brand-building content that clearly articulates the value propositions of these brands through creative storytelling, thoughtful use of social trends, and humor. • Collaborate with the video team and Associate Social Media Producer to ideate, shoot, and edit social-first videos. • Collaborate with editorial leadership to support cross-platform content franchises and ensure timely integration of key editorial moments into social programming.

Edutopia, the influential publisher of stories about what works in education, has built a distinctive place in education media by pairing high-quality, classroom-tested content with a community-first approach. Our work is powered by strong collaboration across editorial, marketing and community, and product, and we’re looking for a Social Media and Community Associate to help shape what comes next. In this role, you’ll help define how educators discover Edutopia, engage with our ideas, and connect across our social channels. You’ll blend social programming with thoughtful community care, amplifying our content, strengthening relationships, and creating an experience that’s welcoming, responsive, and aligned with our mission. You’ll do that by: - Keeping our feeds active, useful, and on-brand by creating, adapting, and scheduling content and monitoring comments and messages with care and consistency. - Creating a high-trust community experience by engaging with educators in a way that is warm, respectful, and grounded in Edutopia’s values. - Surfacing insights from the field by identifying recurring questions, emerging themes, and great ideas, and sharing them with our team to inform what we publish and promote next. What You'll Do Social Publishing & Content Creation (50%) - Support the day-to-day creation and scheduling of social content across Facebook, Instagram, Bluesky, and other emerging platforms. - Draft clear, engaging, on-brand copy for social posts, events, and other initiatives as needed. - Help adapt Edutopia articles, videos, and resources for social-friendly formats (e.g., quote cards, clips, carousels, and polls). - Maintain and update social content calendars, ensuring posts align with the school year, timely topics, and key campaigns. - Bring fresh, audience-first ideas to the table, proposing new formats and content concepts inspired by trends, insights, and what’s resonating with educators. Community Support & Engagement (35%) - Monitor comments, replies, and messages across social channels and help ensure educators feel welcomed and heard. - Proactively surface user-generated content (UGC) that highlights authentic educator voices, and pitch posts that showcase that content. - Track common questions, themes, and pain points you’re seeing in the community and share those insights with the marketing and editorial teams. Insights & Collaboration (15%) - Use analytics tools and platform insights to help understand what’s resonating and when our audience is most engaged. - Contribute observations and help craft weekly reports that help us refine our social programming and community approach over time. - Support teammates on special projects, events, and engagement initiatives (for example, live chats, AMAs, or conference coverage).

• Own Muvr’s social media strategy and lead execution across platforms • Manage content creation, campaign planning, and community engagement • Guide a team of social media specialists and creators • Collaborate with Marketing, Brand, PR, and Partnerships teams • Track performance metrics and optimize strategy based on insights

• You will be the face and voice of our brand, driving organic growth and managing paid campaigns to turn followers into B2B leads. • Film and edit one 15–30 second TikTok per day. • Execute one high-value post per day across LinkedIn, Instagram, and Facebook. • Set up, manage, and optimize Paid Ads on Meta and TikTok to scale our reach and lead generation. • Identify and connect us with industry influencers who can help market our services to the right audience. • Turn organic followers into high-quality B2B leads through strategic CTAs and engagement.