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Century Mechanical Holdings logo
Century Mechanical Holdings

This is a remote position.

Local SEO & Content Marketing Specialist

Location

United States

Posted

11 days ago

Salary

$120K - $140K / year

Seniority

Mid Level

No structured requirement data.

Job Description

Local SEO & Content Marketing Specialist

Century Mechanical Holdings

Role Description Century Mechanical Holdings is seeking a highly capable Local SEO & Content Marketing Specialist to support the continued growth of our home services portfolio. This role is ideal for a well-rounded, “jack-of-all-trades” SEO professional who understands how technical SEO, local SEO, content, website structure, reviews, Google Business Profiles, and user experience all work together to drive measurable lead generation. This person will support HVAC, plumbing, electrical, and related home services brands across the CMH portfolio. They will help launch new acquisition websites, optimize existing local visibility, build service-area content strategies, improve organic performance, and create a repeatable SEO playbook that can scale across multiple brands and markets. The right candidate should have proven experience working with home services companies and understand what drives performance in local search: - Strong Google Business Profile optimization - Service-area relevance - Locally optimized content - Technical site health - Fast mobile performance - Reviews - Internal linking - Structured data - High-converting service pages This is not a narrow keyword research role. We are looking for someone who can connect the dots across SEO, content, web development, analytics, local listings, and business outcomes. Qualifications - Proven experience managing SEO for HVAC, plumbing, electrical, or broader home services companies. - Strong understanding of local SEO, Google Business Profiles, service-area businesses, and multi-location SEO. - Experience creating or optimizing service pages, city pages, location pages, blogs, FAQs, and local landing pages. - Strong understanding of technical SEO, including crawlability, indexation, metadata, schema, redirects, internal linking, and site speed. - Experience using tools such as Google Search Console, GA4, Google Business Profile Manager, Screaming Frog, SEMrush, Ahrefs, BrightLocal, Whitespark, Moz Local, or similar platforms. - Ability to diagnose SEO issues quickly and prioritize the highest-impact work. - Strong writing, editing, and content strategy skills. - Ability to work cross-functionally with web developers, content creators, marketing managers, vendors, and executives. - Comfortable managing SEO across multiple brands, locations, websites, and markets. - Must be U.S.-based and available to work East Coast business hours. Requirements - Experience working with private equity-backed, acquisition-driven, or multi-brand home services organizations. - Experience supporting SEO during website migrations, acquisitions, rebrands, domain changes, or location launches. - Familiarity with ServiceTitan, ServiceTitan Marketing Pro, Scheduling Pro, online booking, call tracking, and lead attribution workflows. - Experience building scalable SEO playbooks for multiple home services brands or service-area businesses. - Experience using AI or generative content workflows to support content creation, optimization, and scaling while maintaining quality control. - Familiarity with paid search, Google Local Services Ads, call tracking, and how SEO supports broader lead generation strategy. - Experience with review strategy, reputation signals, citation management, and local ranking factors. - Basic HTML/CSS knowledge and the ability to communicate clearly with web developers. Benefits - 401(k) matching - Competitive salary - Dental insurance - Health insurance - Opportunity for advancement - Paid time off - Training & development - Vision insurance Work Environment - Fully remote position. - Must be based in the United States. - Full-time role. - Must be available during East Coast business hours. - Will work closely with internal marketing leadership, web development, operations teams, vendors, and brand-level stakeholders. Success in This Role Looks Like - New acquisition websites launch with a strong local SEO foundation. - Google Business Profiles are accurate, optimized, and actively maintained. - Service-area pages, location pages, and core service pages improve organic visibility and lead generation. - SEO priorities are clearly documented and tied to business impact. - Technical SEO issues are identified early and resolved efficiently. - Organic traffic, local visibility, calls, form submissions, and online bookings improve over time. - CMH develops a scalable internal SEO playbook that can support future brand growth and reduce dependency on outside vendors.

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