• Plan, launch, and optimize paid campaigns on Meta, Google, and LinkedIn across multiple brands • Analyze performance daily, weekly, and monthly, surfacing insights • Manage budgets and ensure ad accounts’ health • Ship clear, actionable performance reports to leadership on a weekly cadence

• Manage high-budget advertising campaigns (+100k$/month) on multiple platforms, primarily Meta but also with Google, Bing, managing various clients / verticals • Track and analyze performance (revenue, margin and quality) within your portfolio (20-25 clients) and continuously improve campaign performance • Harness data to continuously improve quality, volume and revenue • Test, learn, and iterate on new use cases to find the best ways to improve the existing advertising strategies • Work with Sales and Marketing-Operations teams to build and operate acquisition funnels

• Independent management of Google Ads and Bing Ads accounts • Daily and weekly campaign reporting and analysis • Regular campaign analyses and optimizations • Conduct A/B testing of ad copy, ad extensions and landing pages • Creation and optimization of YouTube, Meta and TikTok campaigns • Ongoing development of marketing campaigns • Budget monitoring and review

• Own paid social channels end-to-end, including strategy, execution, budget pacing, forecasting, and reporting, with full accountability for CAC and profitable traffic growth. • Build and own the growth roadmap, creating a continuous pipeline of initiatives, value propositions, audiences, and ad formats, each backed by clear hypotheses, testing frameworks, and success metrics. • Own retargeting strategy and execution, including audience segmentation, messaging, and campaign structure, always optimising toward premium conversion. • Build and scale catalog ad infrastructure, transforming our job inventory into a high-performing acquisition engine. • Partner closely with Creative and Product teams to brief, test, and iterate on ad concepts aligned to different stages of the customer journey. • Remove your own blockers by working cross-functionally with Product, Engineering, and Data teams to solve tracking, attribution, and platform challenges. • Collaborate closely with the SEA and Google teams, sharing learnings and identifying opportunities that can be applied across channels. • Act as our internal paid social expert, bringing new platform developments, industry best practices, and innovative ideas to the wider team.