Dolead

• Manage high-budget acquisition campaigns across Google Ads and Bing • Own performance across your portfolio: lead volume, quality, revenue, and margin • Analyze campaign performance and identify where to improve efficiency and scale • Run structured experiments: keywords, bidding strategies, account structure, landing pages • Collaborate with Sales, Operations, and internal teams to improve the full acquisition funnel • Continuously challenge and refine existing strategies

• Manage high-budget acquisition campaigns across Google Ads and Bing (core focus) • Own performance across your portfolio: lead volume, quality, revenue, and margin • Analyze campaign performance and identify where to improve efficiency and scale • Run structured experiments: keywords, bidding strategies, account structure, landing pages • Collaborate with Sales, Operations, and internal teams to improve the full acquisition funnel • Continuously challenge and refine existing strategies rather than just maintaining them

• Manage high-budget advertising campaigns (+100k$/month) on various platforms with a strong focus on Meta for various clients & verticals • Track and analyze performance (revenue, margin and quality) within your portfolio (20-25 clients) and continuously improve campaign performance • Harness data to continuously improve quality, volume and revenue • Test, learn, and iterate on new use cases to find the best ways to improve the existing advertising strategies • Work with other teams (Sales, Operations) to build and operate acquisition funnels.

• Research trends, competitors, hooks, and winning angles for the Spanish market • Turn business needs and performance signals into new creative concepts • Write clear briefs, scripts, and production guidelines • Recommend the right format depending on the idea: real UGC, AI avatar content, influencer content, or designer-led video variations • Manage several video projects at the same time • Coordinate with content creators and internal designers • Source and brief the right creators based on concept, timing, and budget • Manage a creator pool of around 10 to 15 creators per quarter, with frequent weekly renewals • Join weekly discussions with the traffic team, Creative Supervisor, and Head of Growth • Use performance feedback to decide what to push, adapt, retry, or stop • Turn learnings into sharper hooks, better briefs, and smarter creator choices