• Own paid social channels end-to-end, including strategy, execution, budget pacing, forecasting, and reporting, with full accountability for CAC and profitable traffic growth. • Build and own the growth roadmap, creating a continuous pipeline of initiatives, value propositions, audiences, and ad formats, each backed by clear hypotheses, testing frameworks, and success metrics. • Own retargeting strategy and execution, including audience segmentation, messaging, and campaign structure, always optimising toward premium conversion. • Build and scale catalog ad infrastructure, transforming our job inventory into a high-performing acquisition engine. • Partner closely with Creative and Product teams to brief, test, and iterate on ad concepts aligned to different stages of the customer journey. • Remove your own blockers by working cross-functionally with Product, Engineering, and Data teams to solve tracking, attribution, and platform challenges. • Collaborate closely with the SEA and Google teams, sharing learnings and identifying opportunities that can be applied across channels. • Act as our internal paid social expert, bringing new platform developments, industry best practices, and innovative ideas to the wider team.

Role Description We are looking for a results-driven Senior Amazon PPC / Advertising Specialist to lead paid advertising strategy across our client portfolio. This is a high-impact role for someone who goes beyond campaign management — you think strategically, own performance outcomes, and mentor junior team members. You will be responsible for building, scaling, and optimizing Amazon advertising campaigns that drive measurable growth for our clients. Responsibilities - Campaign Strategy & Management: - Lead end-to-end strategy and execution of Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns. - Design campaign architecture across match types (broad, phrase, exact) and campaign types (auto vs. manual). - Oversee product targeting, category targeting, and audience-based campaigns. - Manage large-scale ad accounts across multiple ASINs, product lines, and marketplaces (US, UK, EU, etc.). - Keyword & ASIN Research: - Conduct advanced keyword research using tools such as Helium 10, DataDive, Brand Analytics, and Search Term Reports. - Identify high-value competitor ASINs and build data-driven product targeting strategies. - Develop and maintain comprehensive negative keyword lists to reduce wasted spend. - Bid & Budget Optimization: - Lead bid strategy across placements (top of search, product pages, rest of search). - Apply time-of-day, seasonal, and performance-based bid adjustments. - Manage and pace daily and monthly budgets to maximize share of voice and ROI. - Performance Analysis & Reporting: - Own key advertising metrics: ACoS, TACoS, ROAS, CTR, CVR, impressions, and new-to-brand sales. - Pull, analyze, and act on Search Term Reports to continuously harvest converting keywords. - Track organic vs. paid rank to measure the halo effect of ad spend on BSR. - Deliver clear, insightful weekly and monthly performance reports to clients and stakeholders. - Account Structure & Portfolio Management: - Build and maintain a clean, scalable account structure across portfolios with budget caps. - Develop and enforce naming conventions and campaign organization standards. - Manage advertising across multiple client accounts and marketplaces simultaneously. - Strategy & Growth: - Identify and execute growth opportunities tied to new product launches, deal events (Prime Day, Black Friday, Cyber Monday), and seasonal trends. - Develop full-funnel advertising strategies that align with client business goals. - Collaborate cross-functionally with account managers, SEO, and creative teams. - Leadership & Mentorship: - Provide guidance and training to junior PPC specialists. - Contribute to the development of SOPs, best practices, and internal playbooks. - Stay current with Amazon Advertising updates, policy changes, and industry trends. Qualifications - 3+ years of hands-on Amazon PPC / Advertising experience. - Amazon Ads Certification (current). - Proven track record of managing and scaling ad budgets with measurable results. - Deep expertise in Sponsored Products, Sponsored Brands, Sponsored Display, and DSP. - Advanced proficiency with tools such as Helium 10, DataDive, or similar platforms. - Strong command of Amazon metrics: ACoS, TACoS, ROAS, CTR, CVR. - Experience managing multi-marketplace accounts (US, UK, EU, etc.). - Excellent analytical, organizational, and communication skills. Requirements - Experience with Amazon DSP and programmatic advertising. - Familiarity with Facebook / Meta Ads or other paid channels. - Agency background managing multiple client accounts simultaneously. - Experience with deal event strategy (Prime Day, BFCM). Benefits - Competitive hourly rate (based on experience). - Permanent work-from-home setup. - Flexible, fully remote work environment. - Opportunities for professional development and career advancement. - Access to industry-leading tools, courses, and SOP libraries. - Collaborative, growth-focused team culture.

• Own Google Ads and Microsoft Ads end to end: account structure, campaigns, bidding strategies, search-terms hygiene, negative-keyword strategy, audiences, and creative testing. • Drive cost efficiency and profitable scale, balancing CAC and volume against clear unit-economics targets. • Build and own your own reporting and monitoring: spend pacing, CAC by funnel stage, payback, and the dashboards you need to stay ahead of the account. • Use AI tools actively as part of your daily workflow, for analysis, audits, ad iteration, and reporting. • Stand up and lead our paid social program (Meta first) with disciplined testing, clear success criteria, and honest go or no-go decisions. • Partner with the Head of Marketing on strategy, landing pages, and where to place the next growth bets. • Communicate performance, trends, and decisions clearly to both technical and non-technical stakeholders.

• Own Google Ads and Microsoft Ads end to end: account structure, campaigns, bidding strategies, search-terms hygiene, negative-keyword strategy, audiences, and creative testing. • Drive cost efficiency and profitable scale, balancing CAC and volume against clear unit-economics targets. • Build and own your own reporting and monitoring: spend pacing, CAC by funnel stage, payback, and the dashboards you need to stay ahead of the account. • Use AI tools actively as part of your daily workflow, for analysis, audits, ad iteration, and reporting. • Stand up and lead our paid social program (Meta first) with disciplined testing, clear success criteria, and honest go or no-go decisions. • Partner with the Head of Marketing on strategy, landing pages, and where to place the next growth bets. • Communicate performance, trends, and decisions clearly to both technical and non-technical stakeholders.