Role Description Sprout Social is looking to hire a Director of GTM Systems and Applied AI to lead our Revenue Operations systems function. In this role, you will lead a team to own the non-Salesforce tech stack and drive our GTM AI roadmap, engineering, and Center of Excellence governance. This is a hands-on-keyboard leadership role; you will personally build and prototype AI workflows alongside your engineers, rather than just directing them. What you’ll do - Own the GTM Tech Stack: Manage the architecture, configuration, and governance of all non-Salesforce platforms (Outreach, Gong, ZoomInfo, Fullcast, Openprise, etc.). - Drive Salesforce Strategy: Serve as the GTM business owner for CRM requirements; partner tightly with IT to prioritize the RevOps backlog and keep Salesforce aligned with revenue operations. - Lead and contribute to the GTM AI Roadmap & COE: Direct GTM AI Engineers building custom workflows; establish the Center of Excellence (COE) standards for AI governance, UAT, and build vs. buy decisions. - Build & Prototype: Take a hands-on role in developing and launching AI workflows, automations, and integrations - writing requirements, prototyping in agent frameworks, and getting into the API/data weeds when needed. - Govern Data Quality: Maintain system integrations, routing, and enrichment workflows to ensure clean, reliable data across the full stack in partnership with the Data/BI and IT teams. - Optimize & Consolidate Tooling: Run a structured system intake model with clear SLAs, and strategically consolidate redundant software to build a leaner tech stack. - Champion Team Leadership: Lead, unblock, and develop a high-performing team (GTM AI Engineers, Business Analyst, and GTM Systems Admin). Qualifications - 7+ years in GTM systems, sales operations, or revenue operations, with meaningful time both owning systems hands-on and leading technical teams. - Experience managing technical ICs (engineers, analysts, or systems specialists) and providing meaningful technical direction. - Strong Salesforce fluency as a business stakeholder and power user with the ability to write clear requirements and evaluate technical tradeoffs. - Experience managing or partnering with an IT or technical team as the business owner of a shared system. - Direct hands-on experience with two or more of our core stack: Claude, Gong, ZoomInfo, Lusha, Cognism, LeanData, Openprise, or Fullcast. - Technical fluency to direct AI engineers credibly (understanding CRM data models, enrichment architecture, API integrations, and custom builds vs. integration platforms). - Demonstrated track record of deploying AI or automation in a GTM context, shipping workflows revenue teams actually use. - Strong data orientation with an understanding of data design, reliability, and governance standards. Preferred qualifications - Familiarity with agent frameworks or platforms (Claude Agent SDK, n8n, Vercel AI SDK). - Hands-on experience with Fullcast and/or Openprise. - Proven track record of driving software stack consolidation in B2B SaaS. - Experience with Marketing Automation (Marketo, HubSpot) and lead lifecycle design. - Direct hands-on experience with Salesforce CPQ or Revenue Cloud. - Familiarity mapping sales methodologies (MEDDPICC) into CRM field design. How you’ll grow - Within 1 month: Complete Sprout Social’s new hire training & onboarding program alongside other new Sprout team members to gain a broader understanding of our products and organization. - Build deep relationships with your direct reports, the VP of RevOps, and key GTM stakeholders. - Map the current stack state, integration gaps, and data quality debt. - Align with the VP of RevOps on GTM AI roadmap priorities and sequencing. - Personally prototype and ship at least one production AI workflow. - Within 3 months: Publishing a formalized GTM AI roadmap with clearly sequenced priorities. - Defining and launching the AI COE operating model, including intake processes, UAT standards, and clear "ship criteria." - Ensuring the IT partnership is running smoothly at the working level via your team's Business Analyst. - Within 6 months: Successfully deploying multiple AI workflows into production, driving measurable rep productivity gains. - Establishing the COE as a known, trusted resource across GTM, where teams proactively bring business problems to be solved. - Initiating stack rationalization efforts with a clear, strategic consolidation roadmap underway. - Within 12 months: Consistently executing against the AI and systems roadmap, optimizing revenue engine velocity and efficiency. - Successfully reducing stack redundancy while expanding the capabilities of our core tools. - Obtaining and acting upon cross-functional feedback to continuously refine data standards, tooling governance, and team impact. Benefits - Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents. - Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources. - Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match). - Financial Security: 100% employer-paid Life and Disability insurance for your peace of mind. - Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year. - Paid Parental Leave: Up to 16 weeks of paid leave for new parents to support you in expanding your family. - Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being. - Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet. - Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations. - Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.

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