• Support our best-in-class client base by partnering with creative and strategy teams to provide insights that elevate their social media presence • Track project KPIs and collaborate on a reporting roadmap that supports brand initiatives across priority social platforms • Translate large datasets into actionable insights and present those findings across the organization to a variety of audiences • Own measurement systems for your clients including managing data collection and recommending opportunities for additional streamlining

• Create, plan and publish engaging content for our Italian Instagram account. • Adapt global content into compelling, localized Italian content. • Develop content ideas that resonate with Italian pet owners. • Manage the editorial calendar and ensure consistent posting. • Monitor community engagement and interact with followers. • Analyze performance metrics and provide recommendations for improvement. • Identify, recruit and onboard relevant Italian influencers and content creators. • Build and maintain long-term relationships with influencers. • Coordinate influencer campaigns from briefing to reporting. • Negotiate collaborations and ensure timely execution. • Track campaign performance and ROI. • Review and adapt marketing materials, product descriptions, landing pages and campaigns for the Italian market. • Ensure messaging, tone of voice and cultural references are relevant for Italian consumers. • Provide feedback on customer expectations, trends and competitive activity in Italy. • Support product launches and promotional campaigns with local market insights. • Assist the Marketing and E-commerce teams with ad hoc projects related to Italy. • Support customer communication and content localization when needed. • Help identify growth opportunities and new partnerships in the Italian market. • Contribute ideas to improve brand awareness and customer acquisition in Italy.

Role Description Wir helfen Menschen dabei, ihre PV-Anlage selbst zu bauen. Dafür suchen wir eine Leitung für unser Online Marketing in Vollzeit! Du wirst eigenverantwortlich mehrere Social Media Plattformen betreuen, Videoschnitt und Grafikerstellung für Posts und Thumbnails übernehmen, unsere Marketing Strategie mitentwickeln und dabei tiefe Einblicke in modernes, organisches Marketing, E-Commerce und viele weitere Bereiche bekommen. Du wirst direkt und eng mit Lennart und Gerrit zusammen am Content arbeiten und direkter Ansprechpartner für alle Fragen rund um Channel Metriken, KPIs, Trends etc. sein. Wenn du Bock hast auf 100% Home Office und Spaß hast, mit einem kleinen Team kreativ zu arbeiten, meld dich! Bevor du dich bewirbst, setz dich bitte kurz mit unserem Content auseinander, damit du weißt, was wir so machen. Hier bekommst du einen ersten Eindruck: www.youtube.com/@mdssolar Außerdem schicke uns bitte unbedingt Referenzen mit! (Videos, Posts, Websites, Kanäle die du betreust, wir brauchen einen Eindruck deiner Arbeit) Qualifications - Keine formelle Qualifikation erforderlich. - Allrounder*in mit Erfahrung oder intensiver Lernfähigkeit in Video editing, Social Media und klassischem Marketing. - Umfassende Erfahrung im Videoschnitt und Grafikerstellung. - Management eines Social Media Kanals (vorzugsweise YouTube) von großem Vorteil. - Sehr gute Deutschkenntnisse. - Bereitschaft, im Homeoffice zu arbeiten. Requirements - Videoschnitt für unseren YouTube-Channel (Long und short form, Stream und Podcast). - Erstellung und Vorbereitung von Social-Media-Content. - Social-Media Management für mehrere Plattformen. - E-Mail Marketing. - Entwicklung neuer Videoideen und Formate. - Schreiben von Skripten für Videos. - Kleine Anpassungen an unserer Website. - Einarbeitung in Themen rund um Photovoltaik. Benefits - 100% Home Office / remote. - Zeitlich flexibles Arbeiten. - Viel Eigenverantwortung. - Direkter Einfluss auf Content und Wachstum. - 30 Tage Urlaub. - Flache Hierarchien. - Ein großartiges Team und ein motivierendes Arbeitsumfeld. - Steile Lernkurve und zahlreiche, wertvolle Skills in Druckbetankung. Company Description Wir helfen Menschen dabei, ihre PV-Anlage selbst zu bauen. Dazu betreuen wir unsere Kunden von der Planung der Anlage über den Verkauf der Materialien bis hin zu Hilfestellung bei der Montage. Außerdem betreiben wir einen YouTube Channel "Machs Dir Selbst Solar".

Role Description We are looking for a Social Media & Community Strategist to join OffSec’s Global Marketing team. This isn’t a "buffer and schedule" role. You will be the architect of OffSec’s digital voice during a foundational shift in the industry: the transition to AI-led cybersecurity mastery. You will own our corporate and executive social presence, bridging the gap between the gritty, technical "hacker spirit" and the high-level strategic needs of the global C-Suite. Your goal is to ensure OffSec remains the undisputed "Gold Standard" in a landscape defined by machine-speed threats. Duties and Responsibilities - Content Strategy & Execution - Develop and execute the end-to-end social strategy for the OffSec brand. - Position OffSec as the leading authority in cybersecurity training on LinkedIn, X (Twitter), and YouTube; explore other channels for opportunities. - Translate complex technical exploits, lab updates, and learning concepts into compelling narratives for both entry-level learners and seasoned Security Architects. - Partner with R&D and Content teams to strategically "drop" technical insights and product teasers for maximum community reach. - Strategic Campaign Alignment & Orchestration - Ensure a unified "Go-to-Market" social narrative between Product Marketing and Demand Generation teams. - Translate product technicalities into high-converting, social-first hooks that drive the funnel. - Lead the social workstream for major cross-functional campaigns, ensuring synchronization with email drops, paid media spend, and other outbound efforts. - Collaborate with Demand Gen to monitor lead quality from social channels and provide real-time feedback to Product Marketing. - Community Orchestration & Technical Engagement - Manage day-to-day engagement across primary technical hubs (LinkedIn, X, some Reddit, and some Discord). - Run live commentary on industry events (Black Hat, DEF CON) and engage in breaking security trends. - Proactively monitor and identify trends in AI-enabled threats and reactive content opportunities. - Use HubSpot and platform analytics to track how social engagement feeds into lead recycling tracks and qualified enterprise pipeline. - Executive Thought Leadership - Craft high-impact, authentic narratives for OffSec leadership to engage with the C-Suite. - Extract high-value insights from internal speeches, whitepapers, and proprietary research for original posts. - Influencer & KOL Partnership Strategy - Identify and build relationships with cybersecurity influencers, researchers, and Key Opinion Leaders (KOLs). - Develop collaboration strategies to expand OffSec’s reach into niche technical communities. Qualifications - 3+ Years of High-Impact Execution in a rapid-growth SaaS or Cybersecurity environment. - Bilingual (Hacker & Executive): Speak the language of X/Discord and LinkedIn. - Proven ability to manage stakeholders across Product and Demand Gen teams. - Technical Literacy: Understand the "Why" behind certifications and translate technical exploits into business risk. - Visual Craftsmanship: Proficient in communicating clean, "Gold Standard" visual assets. - Startup Speed: Thrive with autonomy and own your time. Preferred Qualifications - Experience with HubSpot and data-sync workflows. - Track record of managing YouTube Shorts or TikTok strategies for technical B2B brands. - Familiarity with the cybersecurity certification landscape (Competitor awareness: SANS, HTB, THM). - Basic understanding of SEO and how social signals drive organic search visibility. Direct Reports This position has no direct reports. EEO OffSec provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.