VEGDOG

• Create, plan and publish engaging content for our Italian Instagram account. • Adapt global content into compelling, localized Italian content. • Develop content ideas that resonate with Italian pet owners. • Manage the editorial calendar and ensure consistent posting. • Monitor community engagement and interact with followers. • Analyze performance metrics and provide recommendations for improvement. • Identify, recruit and onboard relevant Italian influencers and content creators. • Build and maintain long-term relationships with influencers. • Coordinate influencer campaigns from briefing to reporting. • Negotiate collaborations and ensure timely execution. • Track campaign performance and ROI. • Review and adapt marketing materials, product descriptions, landing pages and campaigns for the Italian market. • Ensure messaging, tone of voice and cultural references are relevant for Italian consumers. • Provide feedback on customer expectations, trends and competitive activity in Italy. • Support product launches and promotional campaigns with local market insights. • Assist the Marketing and E-commerce teams with ad hoc projects related to Italy. • Support customer communication and content localization when needed. • Help identify growth opportunities and new partnerships in the Italian market. • Contribute ideas to improve brand awareness and customer acquisition in Italy.

Role Description - Social Media Management (Italy) - Create, plan and publish engaging content for our Italian Instagram account. - Adapt global content into compelling Italian-localized content. - Develop content ideas that resonate with Italian pet owners. - Manage the editorial calendar and ensure consistent posting. - Monitor community engagement and interact with followers. - Analyze performance metrics and provide recommendations for improvement. - Influencer Marketing - Identify, recruit and onboard relevant Italian influencers and content creators. - Build and maintain long-term relationships with influencers. - Coordinate influencer campaigns from briefing to reporting. - Negotiate collaborations and ensure timely execution. - Track campaign performance and ROI. - Develop a scalable influencer network to support VEGDOG's growth in Italy. - Localization & Market Insights - Review and adapt marketing materials, product descriptions, landing pages and campaigns for the Italian market. - Ensure that messaging, tone of voice and cultural references are relevant for Italian consumers. - Provide feedback on customer expectations, trends and competitive activities in Italy. - Support product launches and promotional campaigns with local market insights. - Act as an internal expert on Italian consumer behavior and pet owner preferences. - Cross-Functional Support - Assist the Marketing and E-commerce teams with ad hoc projects related to Italy. - Support customer communication and content localization when needed. - Help identify growth opportunities and new partnerships in the Italian market. - Contribute ideas to improve brand awareness and customer acquisition in Italy. Qualifications - Native Italian speaker. - Excellent written communication skills and strong understanding of Italian social media culture. - Good English skills; German is a plus but not required. - Strong interest in social media, influencer marketing and digital marketing. - Creative mindset combined with an analytical approach. - Comfortable working independently and taking ownership of projects. - Organized, proactive and detail-oriented. - Passion for pets and animal welfare is a strong advantage. - First experience with Instagram, TikTok, influencer management or content creation is a plus. Benefits - Hands-on experience in international D2C and e-commerce marketing. - Direct responsibility from day one. - Exposure to social media, influencer marketing, localization and international expansion. - Close collaboration with experienced marketing and commercial teams. - The opportunity to make a visible impact on the growth of a fast-growing consumer brand.