Role Description We're looking for a Social Media Specialist who understands how consumers think, not someone who just posts. You'll be responsible for building our presence across Facebook, Instagram, TikTok, YouTube Shorts, Reddit, Nextdoor, and Facebook Groups. You'll work directly with the Marketing Director on strategy and content ideas. If you have a concept that could move the needle, bring it to the table. This is a build-the-brand, drive-real-results role, not a "schedule and publish" job. Key Responsibilities - Content Strategy & Creation: - Develop and execute a content calendar across all platforms aligned with marketing goals and seasonal demand - Collaborate with the Marketing Director on content ideas, strategy is always top of mind - Create posts, stories, reels, and short-form video content that resonates with homeowners - Write captions that sound human, not corporate - Repurpose content across platforms to maximize reach - Platform Management: - Manage 15 location-specific accounts across Facebook and Instagram - Build and grow our TikTok presence - Develop a YouTube strategy for long and short-form content - Establish and manage presence on Reddit, Nextdoor, and Facebook Groups - Video & Visual Content: - Edit short-form video for Reels, TikTok, YouTube Shorts, and Stories - Coordinate with field teams to capture before/after shots, testimonials, and day-in-the-life content - Create graphics and visual assets for posts and promotions - Community & Engagement: - Respond to comments, DMs, and reviews across all platforms promptly - Monitor brand mentions and turn positive interactions into shareable content - Analytics & Reporting: - Track performance metrics and build weekly and monthly reports - Use data to drive content decisions and identify competitive opportunities Qualifications - 2+ years managing business social media accounts with real KPIs - Strong grasp of consumer psychology, you know what stops a scroll - Experience handling multiple accounts simultaneously - Proficiency in Facebook, Instagram, TikTok, and YouTube - Strong copywriting skills, captions that drive engagement, not just likes - Experience with scheduling tools such as Hootsuite, Sprout Social, or Later - Basic video editing skills using CapCut, Adobe Premiere Rush, or similar - Eye for visual content and basic design sense - Comfortable analyzing performance data and pulling actionable insights - Self-directed, you come with ideas, not just availability Requirements - Working hours: 9:00 AM – 5:00 PM. PST - Salary: $1,400 USD - This position is only open to candidates residing in Latin American (LATAM) countries - Applications from candidates outside LATAM (including the U.S. and other regions) will not be considered - Resumes must be submitted in English - Applications that do not meet these criteria will be automatically rejected

• Plan and execute the content strategy for social media channels (Instagram, Facebook, TikTok, X/Twitter and other platforms); • Develop editorial calendars aligned with business objectives and the company’s positioning; • Create creative briefs for designers and other team members involved in content production; • Identify trends, opportunities and relevant topics to increase reach, engagement and brand relevance; • Continuously monitor social media performance, proposing quick actions and course corrections when necessary; • Analyze metrics, audience behavior and competitors, generating insights for the continuous improvement of channels; • Monitor comments, interactions and market movements, ensuring an active presence and timely connection with current events; • Support initiatives, campaigns and actions aimed at organic follower growth; • Work in partnership with internal teams to transform information and events into engaging social content.

• Written communication with followers, fans, and community members via messaging platforms • Presentation and sale of digital content (photo and video content) • Building customer relationships and actively engaging with the community • Implementing customized sales strategies directly in chat • Independent responsibility for sales with direct commission on your results • Collaboration with our internal supervisor team

• Responsible for content strategy, content writing, social media management, recruiting content, employer branding, community engagement, and performance reporting. • Content calendar management • Social media publishing • Employee spotlight campaigns • Parent success stories • Review generation campaigns • Newsletter creation • Blog repurposing • Community outreach promotion • Analytics and reporting