• Lead the creative development of campaigns, content, and storytelling initiatives from concept through execution. • Translate enterprise creative strategy and brand vision into compelling ideas, narratives, and creative systems that drive mission impact and business objectives. • Provide day-to-day creative leadership to assigned creative teams, including art directors, copywriters, and designers. • Guide work through ideation, iteration, and refinement, ensuring a consistently high creative bar while fostering collaboration, accountability, and professional growth. • Originate and elevate creative concepts, messaging frameworks, and visual approaches across channels and formats, including video, digital, social, experiential, and integrated campaigns. • Collaborate closely with Marketing & Brand Strategy, Social, Core Pillars, and other business partners to align creative vision with executional realities. • Ensure all creative work aligns with brand voice, visual identity, accessibility standards, and inclusive storytelling practices. • Review and approve creative work at key milestones, escalating strategic decisions to the Group Creative Director as needed.

• Lead and mentor the creative team, including a Digital Designer, Graphic Designer, and freelance designers and videographers. • Oversee concepting and execution of digital marketing assets, including web pages, emails, ads, social media content, videos, and event materials. • Ensure all designs support marketing goals such as lead generation, opportunity creation, bookings, sales enablement, and event engagement. • Develop, maintain, and enforce standards for corporate templates, including presentation decks, email signatures, and document templates, ensuring brand consistency and ease of use across teams. • Implement and optimize creative workflows to ensure projects are delivered efficiently and on time. • Review performance data regularly to inform creative decisions and iterate on what drives engagement and results. • Partner with the Demand Gen, Product Marketing and Revenue Operations teams to connect creative output to performance metrics, including lead conversion, sales team adoption, and campaign ROI.

• Review generated videos and identify what’s working vs. what’s failing • Spot issues in pacing, story beats, retention, clarity, tone, and visual cohesion • Catch common failure patterns (awkward transitions, mismatched B-roll, generic motion graphics, inconsistent style, etc.) • Give direct, high-signal critique — the kind a strong editor gives in a team review • Create a clear “minimum viable quality” standard for outputs • Build a style bible / guidelines around pacing rules, structure & beats, transitions, motion graphics consistency, visual style cohesion, documentary/storytelling principles • Define what “human quality” means in a way that can be measured and improved • Translate editorial feedback into actionable direction engineers can implement • Provide examples, references, and patterns (what to do vs. what to avoid) • Run weekly feedback sessions with the team • Help non-editor developers build stronger creative instincts • Direct the evolution of our motion graphics library and overall visual style • Ensure cohesion (fonts, timing, visual language, rhythm) • Define SOPs for how visuals should support narrative beats • Align style across outputs so it feels consistent and intentional

• Deliver breakthrough creative work, while influencing your peers • Lead projects from conception to completion • Understand strategic and financial goals for clients and AH • Master the clinical data and competitive landscape associated with your brands/account • Actively participate in staffing and evaluating the scope of work • Champion creativity by frequently sharing inspiring work • Develop and/or strengthen client relationships • Mentor junior creatives and ensure their career growth • Share the spotlight so that junior creatives can shine • Delegate and manage assignments/workflow on multiple projects • Inspire and empower others to reach their full potential • Manage multiple teams and multiple work streams efficiently, effectively, and profitably • Communicate actively with project teams to keep deliverables on track and on schedule