• Lead and mentor the creative team, including a Digital Designer, Graphic Designer, and freelance designers and videographers. • Oversee concepting and execution of digital marketing assets, including web pages, emails, ads, social media content, videos, and event materials. • Ensure all designs support marketing goals such as lead generation, opportunity creation, bookings, sales enablement, and event engagement. • Develop, maintain, and enforce standards for corporate templates, including presentation decks, email signatures, and document templates, ensuring brand consistency and ease of use across teams. • Implement and optimize creative workflows to ensure projects are delivered efficiently and on time. • Review performance data regularly to inform creative decisions and iterate on what drives engagement and results. • Partner with the Demand Gen, Product Marketing and Revenue Operations teams to connect creative output to performance metrics, including lead conversion, sales team adoption, and campaign ROI.

• Review generated videos and identify what’s working vs. what’s failing • Spot issues in pacing, story beats, retention, clarity, tone, and visual cohesion • Catch common failure patterns (awkward transitions, mismatched B-roll, generic motion graphics, inconsistent style, etc.) • Give direct, high-signal critique — the kind a strong editor gives in a team review • Create a clear “minimum viable quality” standard for outputs • Build a style bible / guidelines around pacing rules, structure & beats, transitions, motion graphics consistency, visual style cohesion, documentary/storytelling principles • Define what “human quality” means in a way that can be measured and improved • Translate editorial feedback into actionable direction engineers can implement • Provide examples, references, and patterns (what to do vs. what to avoid) • Run weekly feedback sessions with the team • Help non-editor developers build stronger creative instincts • Direct the evolution of our motion graphics library and overall visual style • Ensure cohesion (fonts, timing, visual language, rhythm) • Define SOPs for how visuals should support narrative beats • Align style across outputs so it feels consistent and intentional

• Deliver breakthrough creative work, while influencing your peers • Lead projects from conception to completion • Understand strategic and financial goals for clients and AH • Master the clinical data and competitive landscape associated with your brands/account • Actively participate in staffing and evaluating the scope of work • Champion creativity by frequently sharing inspiring work • Develop and/or strengthen client relationships • Mentor junior creatives and ensure their career growth • Share the spotlight so that junior creatives can shine • Delegate and manage assignments/workflow on multiple projects • Inspire and empower others to reach their full potential • Manage multiple teams and multiple work streams efficiently, effectively, and profitably • Communicate actively with project teams to keep deliverables on track and on schedule

• Oversee the full creative function for Hi-Altitude’s brands, shaping visual identity, guiding creative strategy, and producing compelling work across digital, brand, product, and customer experience touchpoints. • Lead a growing team of designers and collaborate closely with marketing, product, and leadership to translate insights into high-impact creative that performs. • Onboard new creative talent including direct response designers, UI/UX designers, email designers, and performance-focused designers. • Set clear performance expectations and provide regular feedback aligned with company goals and OKRs. • Champion a culture of innovation, creative excellence, collaboration, and data-informed iteration. • Own and evolve the visual identity systems for Hi-Altitude’s brand portfolio. • Maintain and develop brand guidelines, style guides, design systems, and visual toolkits. • Ensure cohesive and consistent creative execution across paid media, email, social, website, packaging, and all in-market brand touchpoints. • Shape and safeguard a modern, approachable, California-inspired aesthetic throughout the portfolio. • Lead creative strategy for campaigns, new product launches, packaging, websites, and overall brand storytelling. • Manage creative development for key marketing channels, including paid media (Google/Bing, Meta/TikTok), lifecycle marketing (email/SMS), and ecommerce/site design. • Deliver high-quality, conversion-focused creative that meets channel-specific performance benchmarks while upholding brand integrity. • Balance rapid production needs with the ongoing evolution of long-term brand identity. • Translate marketing insights and performance data into creative improvements through structured A/B testing, iteration, and optimization. • Collaborate closely with marketing and cross-functional leaders to prioritize initiatives and deliver creative assets on time and at a high standard.