• Manage and optimize global paid search campaigns across Google Ads and Microsoft Ads. • Develop and execute strategies leveraging SEM and Performance Max (PMax) to maximize ROI. • Analyze campaign data and generate insights to improve efficiency using levers including budgeting, audience targeting, bidding strategies, and creative effectiveness. • Drive the testing of advanced Google Ads capabilities, including PMax, AI Max and smart bidding. • Test and iterate on ad creatives, copy, keyword mix and landing pages to enhance conversion rates. • Stay updated on global paid search trends, platform updates, and industry best practices to inform campaign strategy. • Collaborate with cross-functional teams, including analytics, creative, and regional marketing teams, to ensure alignment with business objectives. • Manage budgets efficiently, ensuring campaigns are meeting KPIs while maximizing return on ad spend. • Report on campaign performance, providing clear insights and recommendations for optimization.

• You manage your clients' Google Ads campaign budgets so efficiently that revenue growth accelerates significantly. • Strategy & Scaling: Google Ads standards are the baseline, not the limit. We expect data-driven ideas for efficient budget allocation and sustainable scaling, with a clear focus on business impact. • Autonomous Account Management: You will take full ownership of multiple e-commerce accounts, including in-depth performance analysis. • Project Orchestration: As the central point of contact, you hold the threads together and coordinate closely with our internal experts in Creative, Tracking, and Media Buying. • Trusted Advisor: Being the primary contact for strategic questions means confidently leading client calls, producing analytical reports, and guiding new clients with clear growth roadmaps. • AI & New Tools: Cutting-edge tools are part of everyday work, including standalone agents in Claude Coding that increase speed and quality.

• Developing, managing, and optimizing targeted advertising campaigns across Meta platforms and Google Ads. • Driving brand awareness, lead generation, and sales growth within the peptides market. • Collaborating with marketing and sales teams to create compelling ad creatives. • Conducting audience segmentation and analyzing campaign performance to ensure maximum ROI.

Role Description We are looking for a senior-level Head of Performance who will build and drive the company's performance ecosystem across the entire organisation. This is not a traditional HRBP or People Partner role. The position sits at the intersection of Organisational Effectiveness, Performance Management, OKR/KPI Governance, and Total Rewards, with direct exposure to the CEO and executive leadership team. Your Mission: - Build and scale a company-wide performance management framework that aligns business goals, leadership accountability, compensation strategy, and organisational execution. - Own the design and implementation of performance operating systems, governance processes, incentive programs, and leadership accountability frameworks that support EMCD's next stage of growth. What You Will Do: - Performance Management & Organisational Effectiveness: - Design and implement company-wide OKR and KPI frameworks. - Establish performance governance processes, performance reviews, and leadership calibration practices. - Improve organizational alignment, accountability, and execution discipline. - Drive visibility into business performance and strategic priorities. - Build scalable frameworks that support organisational growth and operational maturity. - Compensation, Incentives & Rewards: - Design and evolve LTI, bonus, incentive, and retention programs. - Align compensation philosophy with business outcomes and performance metrics. - Partner with Finance and leadership teams on reward strategy and workforce effectiveness. - Ensure performance and compensation systems reinforce company objectives and long-term value creation. - Leadership Partnership: - Act as a trusted advisor to the CEO and leadership team on organisational performance and effectiveness. - Facilitate discussions around accountability, priorities, execution risks, and organisational health. - Challenge leadership constructively and drive alignment when needed. - Support business leaders in making performance-driven decisions. - Analytics & Performance Insights: - Develop performance dashboards, reporting frameworks, and governance metrics. - Monitor the effectiveness of OKRs, KPIs, and incentive programs. - Identify organisational bottlenecks, execution risks, and performance gaps. - Introduce data-driven approaches to improve operational clarity and decision-making. Qualifications - Proven experience building and scaling performance management systems in technology, fintech, SaaS, or crypto companies. - Strong expertise in OKRs, KPIs, performance governance, and leadership calibration. - Deep understanding of Total Rewards, LTI programs, incentive design, and performance-linked compensation. - Experience working directly with founders, CEOs, or executive leadership teams. - Strong stakeholder management and executive communication skills. - Ability to influence, challenge, and align senior leaders. - High ownership, strong business acumen, and structured problem-solving skills. - Comfortable operating in fast-paced, high-growth, and ambiguous environments. Nice to Have - Experience in crypto, fintech, or global technology companies. - Organisational design and workforce effectiveness expertise. - Consulting background combined with in-house leadership experience. - Experience driving company-wide transformation and scaling initiatives. Benefits - Remote-first company - work from anywhere in the world. - Fully flexible working hours. - Extended time off: 20 paid vacation days + 12 bonus days per year. - 100% paid sick leave. - Paid English lessons (iTalki). - Professional growth support (courses, certifications, training programs). - Real impact and ownership in fintech & crypto projects. - Corporate benefits: EMCD product discounts and mining infrastructure access. - Salary in USDT. - Employment via Service Agreement.