Manager, Paid Search

Performance MarketingPerformance MarketingFull TimeRemoteSeniorTeam 1,001-5,000Since 2021H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

15 days ago

Salary

0

Seniority

Senior

Bachelor Degree3 yrs expEnglishTableau

Job Description

Manager, Paid Search

Newfold Digital

• Manage and optimize global paid search campaigns across Google Ads and Microsoft Ads. • Develop and execute strategies leveraging SEM and Performance Max (PMax) to maximize ROI. • Analyze campaign data and generate insights to improve efficiency using levers including budgeting, audience targeting, bidding strategies, and creative effectiveness. • Drive the testing of advanced Google Ads capabilities, including PMax, AI Max and smart bidding. • Test and iterate on ad creatives, copy, keyword mix and landing pages to enhance conversion rates. • Stay updated on global paid search trends, platform updates, and industry best practices to inform campaign strategy. • Collaborate with cross-functional teams, including analytics, creative, and regional marketing teams, to ensure alignment with business objectives. • Manage budgets efficiently, ensuring campaigns are meeting KPIs while maximizing return on ad spend. • Report on campaign performance, providing clear insights and recommendations for optimization.

Job Requirements

  • 3-5 years of hands-on experience managing paid search campaigns, preferably in an global setting.
  • Strong expertise in Google Ads and Microsoft Advertising.
  • Proven experience with Google Performance Max (PMax) is a must.
  • Ability to work independently, proactively solve problems, and drive results.
  • Strong analytical skills with experience using Tableau/Adobe Analytics, Google Ads reporting, and other performance measurement tools.
  • Familiarity with bid strategies, audience segmentation, and keyword research in a multi-market environment.
  • Experience with automation tools is a plus.
  • Strong communication skills to present findings and collaborate with global teams.

Benefits

  • Excellent pension scheme
  • Generous vacation days
  • Lunch in the office
  • Education sponsorship

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