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Fresh Prints

America's fastest growing collegiate custom apparel company six years in a row.

Email Content Marketing Strategist

Content ManagerContent ManagerFull TimeRemoteMid LevelTeam 11-50Since 2013H1B No SponsorCompany SiteLinkedIn

Location

India

Posted

1 day ago

Salary

0

Seniority

Mid Level

Bachelor Degree2 yrs expEnglish

Job Description

Email Content Marketing Strategist

Fresh Prints

• Own email conceptualization - final say on subject lines, preview text, headers, body, CTAs across all of Fresh Prints' major marketing moments • Work with our brand and creative teams on the design and copy • Develop a campaign email content calendar that ladders into the broader marketing calendar, ensuring email amplifies the right message at the right time • Own A/B testing for subject lines, content approaches, and CTAs, with the discipline to learn from the results and apply them • Write emails that resonate with a college-age audience, not generic marketing emails, but content that feels like it's actually written for them • Own the strategy and content for Fresh Prints' lifecycle email flows: welcome series for new subscribers, post-purchase nurture, cart and browse abandonment, re-engagement, and win-back • Audit the existing lifecycle program, identify gaps, underperforming flows, and moments in the customer journey where we're leaving engagement on the table • Write and test improved lifecycle email content • Build flows that feel like a conversation with the customer, not a drip sequence that someone's getting because they checked a box • Monitor deliverability metrics - open rates, click-through rates, unsubscribe rates, spam complaints, bounce rates - and maintain a healthy sender reputation • Follow email deliverability best practices: list hygiene, warm-up protocols, segmentation for engaged vs. unengaged audiences, suppression management • Report on email performance on a regular cadence - what's working, what isn't, and what you're changing based on the data • Bring a point of view on performance: not just 'open rate was 28%' but 'here's what that tells us about the subject line approach, and here's what I'm testing next'

Job Requirements

  • 2-4 years of experience in email marketing, lifecycle marketing, or a closely related role where writing was a primary responsibility
  • Hands-on experience with an ESP or marketing automation platform (Iterable, Klaviyo, HubSpot, Braze, or similar)
  • Demonstrated understanding of lifecycle email programs: welcome series, post-purchase flows, re-engagement, cart abandonment
  • Comfort with email performance metrics: open rate, CTR, unsubscribe rate, deliverability indicators - and the ability to draw insights from them
  • Strong written communication - you write clearly and with personality, not in marketing speak
  • Experience writing for a consumer audience is a strong plus; B2C or DTC background preferred over B2B or enterprise.

Benefits

  • Work From Home / Remote (India)
  • Working hours: 12:30 PM to 9:30 PM IST
  • Competitive annual salary
  • Health insurance
  • Learning opportunities
  • Working in a great culture
  • 2-month paid Sabbatical for eligible employees

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