• Design and develop responsive websites using WordPress, HTML, CSS, and JavaScript • Customize WordPress themes and plugins based on business and client requirements • Create, update, and maintain website content through WordPress CMS • Develop clean, maintainable, scalable, and well-documented code • Build and maintain custom functionality using PHP and other relevant web technologies • Collaborate with internal team members to ensure proper integration of website design, functionality, and content • Manage code changes using version control systems such as Git or SVN • Test, debug, and optimize code to ensure websites function as intended • Troubleshoot and resolve technical issues related to website development, functionality, performance, and maintenance • Ensure websites follow security best practices and are protected against common web vulnerabilities • Maintain website quality, performance, responsiveness, and usability across different devices and browsers • Support ongoing website enhancements, updates, migrations, and maintenance activities

• Build and manage ETL/ELT pipelines using tools such as n8n, Microsoft Power Automate, and SQL. • Connect data sources through REST APIs, including OAuth authentication, JSON parsing, and webhook management. • Query, clean, and manipulate data using SQL, including PostgreSQL or T-SQL. • Prepare and transform complex datasets using advanced Power Query / M and Python before they feed into analytical models. • Configure, monitor, and troubleshoot Power BI Gateway connections, refresh schedules, and pipeline errors. • Create stable API integrations with third-party platforms such as ERP, POS, CRM, Excel, and SharePoint systems. • Establish and follow standards for folder structures, API logging, documentation, Git workflows, branches, and pull requests. • Document integration architecture, pipeline flows, data sources, and troubleshooting procedures.

• Build and maintain the operational model for Support and Moderation: SLA, queues, prioritization, schedules/shifts, and escalation processes. • Implement and improve the quality system, including tone of voice control. • Improve, expand, and maintain the knowledge base, macros, and templates to reduce resolution time and error rates. • Ensure compliance with Ethics and Safety policies. • Configure CRM (Freshdesk) and implement automation: routing, triage rules, tags/taxonomy, auto-replies, and LLM assistance. • Regularly provide the product team with insights from support requests: top drivers, improvement suggestions, and impact on CR/retention. • Manage the team (hiring, onboarding, performance management, development) and, if needed, vendors or outsourcing partners. • Reduce refund and chargeback drivers in collaboration with the product team.

• Own the ad monetisation strategy and execution across web and mobile apps • Configure, manage, and optimise AdMob, Google Ad Manager, app mediation, web ad inventory, programmatic demand, and ad placements • Audit the current ad setup and identify opportunities to improve fill rate, eCPM, show rate, ARPU, and total ad revenue • Design and manage ad unit structures across multiple brands, platforms, countries, user segments, and placements • Introduce and optimise ad formats such as banners, interstitials, native ads, and potentially rewarded ads • Set up and optimise mediation groups, bidding, waterfalls, demand partners, floors, and country-level strategies • Troubleshoot ad revenue issues, including no-fill, low show rate, SDK/adapter issues, consent-related issues, policy limitations, and app release impacts • Work with Engineering to implement SDKs, mediation adapters, ad placements, event tracking, consent flows, and QA processes • Work with Product to ensure ad placements maximise incremental revenue without damaging subscription conversion, user retention, or user experience • Work with Data to build reporting dashboards and monitor key ad monetisation metrics by platform, brand, country, placement, app version, and user type • Run experiments to test ad formats, placements, frequency caps, mediation changes, and demand partners • Monitor ad quality, policy compliance, brand safety, privacy requirements, and consent management • Provide weekly reporting, insights, and recommendations to leadership.