Top world’s largest social discovery company uniting 70+ brands with 500M+ users
Senior Ad Monetisation Specialist
Location
Indonesia
Posted
3 days ago
Salary
0
Seniority
Senior
Job Description
Senior Ad Monetisation Specialist
Social Discovery Group
• Own the ad monetisation strategy and execution across web and mobile apps • Configure, manage, and optimise AdMob, Google Ad Manager, app mediation, web ad inventory, programmatic demand, and ad placements • Audit the current ad setup and identify opportunities to improve fill rate, eCPM, show rate, ARPU, and total ad revenue • Design and manage ad unit structures across multiple brands, platforms, countries, user segments, and placements • Introduce and optimise ad formats such as banners, interstitials, native ads, and potentially rewarded ads • Set up and optimise mediation groups, bidding, waterfalls, demand partners, floors, and country-level strategies • Troubleshoot ad revenue issues, including no-fill, low show rate, SDK/adapter issues, consent-related issues, policy limitations, and app release impacts • Work with Engineering to implement SDKs, mediation adapters, ad placements, event tracking, consent flows, and QA processes • Work with Product to ensure ad placements maximise incremental revenue without damaging subscription conversion, user retention, or user experience • Work with Data to build reporting dashboards and monitor key ad monetisation metrics by platform, brand, country, placement, app version, and user type • Run experiments to test ad formats, placements, frequency caps, mediation changes, and demand partners • Monitor ad quality, policy compliance, brand safety, privacy requirements, and consent management • Provide weekly reporting, insights, and recommendations to leadership.
Job Requirements
- Advanced hands-on experience with Google AdMob
- Advanced hands-on experience with Google Ad Manager
- App ad mediation setup and optimisation, including bidding, waterfalls, mediation groups, demand partners, and country-level optimisation
- Web ad monetisation, including ad units, line items, orders, targeting, programmatic demand, direct campaigns, and yield optimisation
- Strong understanding of key ad metrics: Ad requests: Match rate / fill rate, Show rate, Impressions, eCPM, CTR, ARPDAU / ARPU, Revenue per session, Impressions per user, No-fill rate
- Ability to diagnose revenue drops and technical ad issues
- Experience with ad formats: Banner ads, Interstitial ads, Native ads, Rewarded ads, Web display ads
- Experience with consent management, privacy requirements, GDPR/CCPA considerations, and ad personalisation settings
- Understanding of SDK implementation, mediation adapters, app release impacts, test ads, QA, and debugging tools
- Ability to write clear implementation requirements for Engineering
- Reporting and analysis skills using tools such as Looker, Tableau, Power BI, Google Analytics, BigQuery, Excel, or similar
- Experience running A/B tests or controlled experiments for ad placements, frequency caps, and monetisation changes
- Understanding of subscription businesses and ability to balance ad revenue against subscription conversion and retention.
Benefits
- REMOTE OPPORTUNITY to work full-time
- Vacation 28 calendar days per year
- 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave
- Bonuses up to $5000 for recommending successful applicants for positions in the company
- 50% payment for professional training, international conferences, and meetings
- Corporate discount for English lessons
- Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children)
- Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years
- Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.
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