BICO

BICO leverages a global portfolio of pioneering brands fusing automation, intelligence, and data to unlock scientific discovery at scale in pharma and biotech. With 53,600+ instruments installed in over 65 countries, BICO products, software, and solutions are found in more than 3,500 laboratories, including the world’s top 20 pharmaceutical companies, and have been cited in over 13,000 publications. BICO strives towards the vision to enable life-science labs to accelerate the discoveries that change lives. BICO is listed on Mid-Cap, Nasdaq Stockholm under BICO. www.bico.com

Director of Marketing

Location

United States

Posted

20 days ago

Salary

$132K - $166K / year

Seniority

Lead

No structured requirement data.

Job Description

Director of Marketing

BICO

Role Description Biosero, part of the BICO group, develops innovative laboratory automation software and integrated solutions that accelerate scientific research and drug development for leading pharma and biotech organizations. The Director of Marketing for Biosero will own and drive Biosero’s marketing activities, focusing on lead generation, digital presence, and campaign performance in the lab automation market. This role combines strategic planning with hands-on execution in digital marketing, content creation, and event management. The Director of Marketing will collaborate with internal stakeholders and external partners to plan, execute, track, and optimize campaigns that strengthen Biosero’s brand and generate pipeline. Some travel to Biosero hubs in the US and to key industry events is expected. Key Responsibilities - Own the Biosero marketing plan and calendar, aligning campaigns and activities with Biosero’s commercial goals and BICO’s overall marketing strategy. - Drive lead-generating activities across digital channels (website, SEO, paid search, paid and organic social, email marketing) and events, with clear targets for MQL and pipeline contribution. - Manage the lead management process end-to-end: from campaign setup and tracking, to scoring, qualification criteria, and timely handover of MQLs to sales through the CRM system. - Plan and execute major tradeshows, conferences, webinars, and partner events, including strategy, promotion, logistics coordination, on-site support, and post-event follow-up and reporting. - Manage day-to-day marketing operations, including campaign execution, social media activities, vendor coordination, and ensuring brand consistency in all touchpoints. - Lead and contribute to the creation of high-quality content tailored to key audiences in pharma, biotech, and advanced research, including web copy, blog posts, case stories, email campaigns, presentations, sales collateral, and social media content. - Monitor and optimize Biosero’s web and digital presence, collaborating with relevant teams on website structure, landing pages, conversion paths, and SEO best practices. - Implement and maintain robust tracking and reporting for all marketing activities (e.g., using analytics and CRM reports) to measure performance, ROI, and funnel health; recommend data-driven improvements. - Partner closely with Biosero sales and product/strategy stakeholders to refine messaging, prioritize campaigns, and align target accounts and buyer personas. - Collaborate with BICO’s central marketing organization to leverage shared tools, best practices, and group-wide initiatives while representing the specific needs of the Biosero business. - Support budget planning and management by tracking marketing spend, processing invoices, and ensuring activities remain within allocated budgets. Qualifications - Master’s degree in marketing, communications, business, life sciences, or related field preferred. - Extensive knowledge of relevant field (typically 6+ years) in B2B marketing, preferably in life sciences, lab automation, scientific software, or related technology sectors. - Demonstrated track record of planning and executing integrated campaigns that generate high-quality, sales-ready leads and measurable pipeline impact. - Strong hands-on experience with digital marketing, including managing websites, SEO/SEM, digital campaigns, and social media. - Competency in content creation, including writing and an eye for graphic design. - Proficiency with CRM and marketing tools (e.g., CRM systems, marketing automation, analytics platforms) and comfort working with data, dashboards, and funnel metrics. - Strong communication and interpersonal skills, with the ability to collaborate across commercial, product, and central marketing teams and to represent marketing in discussions with customers and partners. - Excellent organizational skills with the ability to manage multiple projects, deadlines, and stakeholders in a global, matrixed environment. - Willingness to travel occasionally for content creation, customer/partner meetings, and events. Requirements - The base salary range for this position is $132,000-$166,000.00. - Benefits include 401K with company match, PTO, Health Benefits, Investment in Professional and Personal Development, and much more.

Related Categories

Related Job Pages

More Chief Marketing Officer Jobs

Inflektion logo

Head of Marketing

Inflektion

Inflektion is the platform behind the Most Innovative Tech award at the US Partnership Awards. We were also a finalist for Best Platform against billion-dollar brands. We are growing fast. Our partners and brands rave about us. Now we need the best to help scale what we are building next.

Role Description Imagine building not just campaigns, but the entire marketing engine that powers growth for the world’s leading brands. At Inflektion, we built the first Partnership Growth Platform designed to activate partners (affiliates, creators, influencers, publishers, brand partners, healthcare professionals) using real-time personalization. Brands come to us because they want partnerships to become a predictable revenue channel, not a checkbox channel that sits in the corner. We deliver outcomes. Your mission: - Build and scale Inflektion’s marketing engine. - Create the systems that generate predictable, qualified pipeline. - Make us the category-defining name in partnership marketing. This role is about architecting the systems, building/scaling the channels, and creating the content that turn strangers into qualified buyers, and turn Inflektion into a recognized name in the category, amongst the billion-dollar competitors out there. At Inflektion we believe the best operators do not rely on manual work. They build systems. This may include: - Automating content production and reporting. - Systemizing data analysis on our various channels and partners. - Turning performance data into scalable, compounding growth loops. - Using AI agents to automate the easily repeatable tasks. Qualifications - B2B SaaS and MarTech marketing experience. - Building and scaling marketing organizations. - Partnership and affiliate marketing experience. - High growth SaaS or MarTech environments. Requirements - A track record of driving measurable pipeline and revenue through marketing. - Experience owning and allocating a marketing budget across channels. - The ability to design systems that scale lead generation and brand authority. - Experience operating in fast-moving startup environments. - Clear, structured communication skills. - Strong copywriting skills and the ability to operate independently and move ideas into execution quickly. - Working knowledge of SEO, AEO (and the monitoring tools), and affiliate programs. - Experience building referral programs and constructing partnership deals and compensation structures. - Comfortable using AI tools to accelerate research, strategy development, and operational workflows. Benefits - High Impact: Own one of the most important growth engines in the company. - Innovative Environment: Remote first, global, and focused on building the category defining platform for partnership-driven growth. - Meaningful Work: Define a category and make Inflektion the name buyers, partners, and the industry think of first. - Growth Obsessed: Work alongside leaders who blend performance with personal development. - Flexible Work: Remote friendly, with optional access to collaborative coworking spaces. - Continuous Growth: Training and professional development opportunities tailored to you. - Compensation: Competitive salary with performance-based bonus and equity opportunities. Work Environment - High autonomy and proactive ownership. - Commitment to adaptability, learning, and speed. - Appreciation for structured yet fast-paced environments. - Comfortable working remotely with a high execution team. - Ability to collaborate cross-functionally with sales, product, and ops teams. Company Description Inflektion is the platform behind the Most Innovative Tech award at the US Partnership Awards. We were also a finalist for Best Platform against billion-dollar brands. We are growing fast. Our partners and brands rave about us. Now we need the best to help scale what we are building next. The application code word is Rainmaker . Include that in the right spot so that we know you read this all the way through.

Worldwide
Full TimeRemoteTeam 51-200Since 2014H1B No Sponsor

• Develop and execute integrated regional marketing programs supporting defense, federal civilian, critical infrastructure, and advanced air mobility markets across the Americas • Create and manage marketing campaigns that increase market awareness, generate qualified engagement, and support complex technical sales cycles • Lead development of customer-facing content including collateral, presentations, digital campaigns, thought leadership, case studies, event materials, and product messaging • Translate complex technical concepts into clear, compelling messaging tailored to customer, partner, and industry audiences • Partner closely with sales, business development, product, and sales enablement teams to align marketing initiatives with business priorities and pipeline objectives • Lead regional event strategy and execution, including trade shows, conferences, customer demonstrations, and partner engagements • Support partner and ecosystem marketing initiatives with channel, technology, and strategic alliance partners • Oversee digital marketing execution across web, email, outbound campaigns, and related demand generation activities • Manage marketing operations workflows within Salesforce Account Engagement and related CRM and automation platforms • Lead and mentor a small regional marketing team while coordinating external agencies, contractors, and vendors as needed • Monitor campaign performance, engagement metrics, and marketing effectiveness to optimize programs and resource allocation

United States
$150K - $210K / year
Axia Women's Health logo

Director, Field Marketing

Axia Women's Health

With more than 450 providers across 200 locations, Axia Women's Health is leading the way in improving women's health.

Full TimeRemoteTeam 1,001-5,000Since 2017

• Drive patient growth across Axia Women’s Health care centers through strong field partnership • Lead field marketing efforts in support of both OB/GYN and Expanded Care services • Develop scalable marketing playbooks and processes • Ensure consistent execution across care centers and markets • Serve as the senior Marketing liaison to Operations, providers, and care center leadership • Assess business opportunities and care center needs to identify marketing support and growth strategies • Partner with Operations leadership to align Marketing resources and initiatives against organizational priorities • Communicate priorities, recommendations, and timelines effectively across stakeholders • Monitor performance and communicate results, insights, and recommendations to stakeholders • Supervise Field Marketing team members and provide coaching, prioritization guidance, and performance management support as required

New Jersey + 1 moreAll locations: New Jersey | Pennsylvania
$115K - $150K / year
Egg logo

Chief Commercial Officer – Event Agency

Egg

WE CREATE EXPERIENCES THAT MOVE YOU FRANCE - SWITZERLAND - USA - UAE - BELGIUM - ITALY - SPAIN - KSA - GERMANY

Full TimeRemoteTeam 201-500Since 2000H1B Sponsor

• Define and lead egg 's global commercial growth strategy • Identify priority markets, sectors, clients and opportunities • Lead and develop international business development and commercial teams • Build a data-driven commercial function with strong pipeline management, forecasting, qualification and conversion discipline • Open senior-level client conversations and support strategic opportunities • Drive a high-performance commercial culture built on accountability, ownership and results • Champion smarter ways of working, including the use of AI, technology and data to improve commercial effectiveness • Partner with leadership teams to ensure commercial priorities align with broader business goals • Oversee commercial marketing assets, agency credentials, proposals, case studies and market-facing content • Help position egg as the partner of choice for global event and experiential programmes

United Kingdom